10 Top Brands Driving Engagement on Facebook

2 © 2013 Simply Measured, Inc

10 Top Brand Driving Engagement on Facebook

3 © 2013 Simply Measured, Inc

Of the Interbrand Top 100 Brands on Facebook, the same ten brands ranked as the ten most engaging brands in July.

Previously these brands ranked as the top 10 most engaging brands in our Facebook Study May 1st – June 30th.

Comparing The Best Of The Best

(May-June Study)(July Data)

10 Top Brands Ranked By Engagement

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No. 1: Disney

Total Engagement: 3,739,383 Page Fans: 44,820,473

Engagement Rate: 8%*Stats for July 2013

Disney’s most effective posts are Facebook pictures that bring its characters to life. Disney uses Facebook to allow people to connect with its story and personality on a daily basis.

6 © 2013 Simply Measured, Inc

No. 2: Mercedes-Benz

Total Engagement: 2,262,243 Page Fans: 10,729,862

Engagement Rate: 21%*Stats for July 2013

Mercedes-Benz has been engaging Facebook fans by highlighting fan photos from Instagram. With the tag #mbfanphoto it’s encouraged Instagram submissions and made them discoverable on Facebook.

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No. 3: Ferrari

Total Engagement: 2,115,513

Page Fans: 12,069,402

Engagement Rate: 18%*Stats for July 2013

Ferrari keeps fans constantly engaged with a steady stream of F1 racing photos (nearly eight posts per day), but often its most engaging posts simply show off its dream machines.

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No. 4: BMW

Total Engagement: 1,674,658

Page Fans: 14,075,449

Engagement Rate: 12%*Stats for July 2013

BMW’s photos seem to be designed to describe its brand; they pay tribute to its history, highlight its innovation, and display its youth. It’s clearly about more than showing off its latest models.

9 © 2013 Simply Measured, Inc

No. 5: Intel

Total Engagement: 1,559,537

Page Fans: 21,163,839

Engagement Rate: 7%*Stats for July 2013

Intel also shows off more than just its products, it engages fans by showing off its personality too. Intel’s approach to Facebook is often about the people (or animals) behind the technology.

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No. 6: Harley-Davidson

Total Engagement: 1,555,129

Page Fans: 4,735,213

Engagement Rate: 33%*Stats for July 2013

Harley-Davidson has grown a very engaged audience, by sharing its history, racing events, and group rides. However, its most engaging posts often highlight custom bikes that its fans are eager to see.

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No. 7: Starbucks

Total Engagement: 1,258,257

Page Fans: 34,987,928

Engagement Rate: 4%*Stats for July 2013

Starbucks seeks to create a positive feeling that drives response for every post. That dedication to putting personality in each cup has helped Starbucks consistently drive high engagement.

12 © 2013 Simply Measured, Inc

No. 8: MTV

Total Engagement: 1,102,595

Page Fans: 46,161,323

Engagement Rate: 2%*Stats for July 2013

MTV’s audience flocks to edgy posts about pop culture and current events. Celebrities bring strong personality to the page, and MTV benefits by attracting fans of the celebrities featured in its posts.

13 © 2013 Simply Measured, Inc

No. 9: Audi USA

Total Engagement: 1,028,751

Page Fans: 7,130,151

Engagement Rate: 14%*Stats for July 2013

Audi makes good use of Facebook hashtags, uses captivating photos when sharing links to other content, and most importantly displays sleek new products in way that exudes the brand’s style.

14 © 2013 Simply Measured, Inc

No. 10: Tiffany & Co.

Total Engagement: 908,977

Page Fans: 4,336,620

Engagement Rate: 21%*Stats for July 2013

Tiffany & Co. caters to a high-end lifestyle, with the advantage of knowing their audience. The brand’s most engaging posts make its rings the focus. To its fans, these images set the standard for fine jewelry.

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