10 tips to create an effective omnichannel retail experience in 2015

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Post on 14-Jul-2015

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The omnichannel retail revolution isprogressing at full speed.

84% of customers believe that retailers should better integrate their online and offline channels.

Digital interactions influenceapprox. 36 cents of every dollar spent at retail stores (worth $1.1 trillion).

Omnichannel customers spend 66% more during holiday season than customers who only shop in stores.

Take note:

If you snooze,you lose.

70% of retailers already use the term ‘omnichannel’ todefine their retail strategy and

another 24% are allegedly working on it.

But what are the top problems that stop companies from

optimizing omnichannel sales

and providing a unique customer experience?

Let’s see an example.

Featured problem:

‘Analytics show that visitors spend time in my online store, but then they just often get out of sight...maybe tobuy at a retail store or from a competitor.’

Fact: merchandise worth $4 trillion was abandoned in online shopping carts in 2014.

63% of that was potentially recoverable - if companies could usher their online customers to the ‘check-out’ stage more effectively.

What can be the potential reasons for this problem?

Let’s think with your customers’ head!

The product is sold out online - an annoying feeling when someone has already fallen in love with an item.

Best practice: Oasis

Seek & Send service: online customers can search the inventory of physical stores

They can order an apparel from the store straight to home if it’s sold out online

Result: a truly omnichannel inventory centered around customers’ needs.

An innovative solution:

‘Send from stores’: a new way to ‘deliver’

a great omnichannel performance

Customers want to ‘know’ the product better, but it seems impossible to be able to see it realistically enough.

Best practice: Vodafone

By clicking on a Call-to-Action button on the website, the online customergets ‘teleported’ to a real store.

They are able to see the displayed smartphones through real-time video streamed by the sales assistants wearing smart glasses or using thecamera of an Android smartphone.

Sharing a unique ‘store experience’ with remote customers.

An innovative solution:New ways of presenting productsonline, similar to a real store experience

And this was just one of the aching problems we address…

See all the solutions, tips and real-life success storiesin the FREE new white paper:

10 tips to create an effectiveomnichannel retail experience

in 2015Retailers’ top pains and best practice

solutions to resolve them

Click to download it now

Click to download it now

How to increase the productivity of your retail stores and cross-selling

Why omnichannel promotions are more efficient than price-matching

How to drive leads by reinventing the ‘connected’ store / showroom concept

How to differentiate your customer experience on a saturated market

The latest innovations merging digital and physical with a wow effect… and more!

Show your products in real time = more sales and better customer experience

whisbi.com