10 tips - how to avoid citizen engagement pitfalls
TRANSCRIPT
10 Tips – How to Avoid Citizen Engagement Pitfalls
Dr. Mazlan AbbasCEO - FAVORIOTEmail: [email protected]
© IGLUS 2017+ March 15, 2017
IGLUS Executive Master – Kuala Lumpur | Melaka training module
Content
§ Manycitizenengagementmobileapps(example– identifyingpothole,drainagefaultytrafficlight,illegalparking,unattended,etc.issues)failedsimplybecausetheyareunabletosustainthepopularity,usage,andcontinuousenhancement.Why?
Ad Hoc
Chaotic
VIRAL
SMS
Radio TV
CapacityToHearAndRespond
Traditional channels (web portals, emails, phone calls etc)and method unable to handle effectively
CITIZENS CITY AUTHORITIES
“Black hole” issue
We Build Cities Based on Citizen-Centric Approach
CROWDSENSINGGet citizens input via their smartphones
LIVEABLE CITIESCitizens have a better quality of life
BUILD NEXT SMART CITY SOLUTIONLeverage innovative IOT solutions to solve the pain points of cities inhabitants
RANK & DECIDEAuthorities decide and justify their next plan of action
CITY INDICATORCitizens will see how their cities perform
FAVORIOT APPROACH
BUILDING THE NEXT SMART CITY SOLUTIONS
IDENTIIFY & SOLVEIdentify locations of issues and City Authorities respond accordingly
CITIZEN ENGAGEMENT MOBILE APP
SmartWasteManagement
TIMELY SCHEDULE
ALERT
“I’M FULL”
UNATTENDED GARBAGE
RIGHT ROUTES
SmartParking
Smart ParkingWith Sensors
Location ofParking
Availability
Parking Utilization
Tiered PricingParking
TweetingPotholes(PANAMA)
Tip(1)– Buy-inFromBothSegments• Itrequirestheactiveparticipationofbothparties.It’slike“chickenoregg”question.Whostartsfirst?
• Residentsfeltthattheircomplaintswouldgodownthedeafearsofthelocalcouncils– justlikegoingdowntheblackhole.
• Thelocalauthoritiesthataresensitivetothecitizensfeelthatthecitizensneedtochanneltheirgrousesintoaproperchannelratherthanlettingtheirangeronsocialmediaandbecometerriblyviral.
Tip(2)– Publicity• Ifyouask100or1000peopleonthestreetswhethertheyhaveheardsuchapplication.Wecanalmostguaranteeyouthatnonehaveheardthat.
• It’seasiertogetaridiculouspublicitymessageacrosstheWhatsAppratherthansomethingwhichismoreuseful
• ”Engagementfatigue”
• Staffintensive
• Timeconsuming
• LittlereturnofMunicipalinvestment
Tip(3)– FindingTheRightConcernedCitizens• Whoarethesepeople?Whattypeofindividualsthatareconcernedaboutthecleanlinessorsafetyofthesurrounding.
• TheNATOandtheSELFIES– thenon-concernedcitizens
Tip(4)– GamificationIfNecessary• PeopleWantsAnIncentiveToParticipateInCrowdsourcingInitiative.EitherGetThemselvesPaidInMonetaryOrPrizes.
• TheOtherWayIsToGamifyTheAppInSuchAWayThatGivesSomeFormOfStatusWithinTheCommunityApp.GiveThemPointsAndElevateThemIntoADifferentStatusOrHigherRankOnTheLeadershipBoard.
• LaunchContestWithPrizesForBeingTheMostActiveUsers.
Tip(5)– PressureGroups• Noadministratorsofthecitieswouldlovetoreceivecomplaintseveryday.Nobodylikestohandlehundredsorthousandsofcomplaintseachdaythroughoutthewholeyear.Butiftheydidnotmanageandclosethecomplaints,howcouldtheysolvealltheproblemswhicharealreadyinthequeue?
• Whyneedtobeinareactivemodewhenlocalcouncilscanbeproactive?
• Sometimes,cityauthoritiesneedalittlepushor“pressure”fromthepeople.
Tip(6)– SocialMediaChannels
• Themostpopularofficial
channelsbylocalcouncilsare
eitherthroughphone,fax,web
portaloremail.Buttechnology
hasrapidlychangedthe
landscapeofcommunications
withtheadventofsmartphones,
mobileInternet,andSocial
Media.
• Allowthecitizensto
communicateontheirfavorite
socialmediachannels.
“One App to Bind Them All”
Tip(7)– In-houseVsOutsource• It’sNOTonlythefront-endbutalsothebackendsystem.
• Thus,alotofcitieswhothoughtthattheycouldjustdevelopthemobileapp(i.e.thefront-end)in-housedidnotrealizewhattheyaregoingtoendup.
• NearlyalllocalcouncilITdepartmentsarenotsetupasaproductdevelopmenthouse.Thebudgetgiventothemareonlyenoughtooperate,manageandmaintaintheITsystembutnottobecomeinnovativeanddeveloptheirapplication.
Tip(8)– ProductRoadmap• HandlingacontinuousdevelopmentandfutureenhancementofthebackendsystemrequiresasustainableITsupportresources.
• Newtechnologyemergesandthusitmustquicklybeadaptedwiththecurrentprocessworkflow.
• Developingandsupportingthisin-housewillprobablygivetheITdepartmentofthelocalcouncilahorriblenightmare thattheywillalwaysregret.
Tip(9)– SmartCityVision• CitizenengagementisonlyoneofthesinglecomponentinaSmartCity.Theyaremanyapplicationswhichrequireintegrationtoasmartcityplatform;thus,itcannotbedevelopedinsilomanner.
• RememberthatIOTalsorequiresinputfromphysicalsensors(otherthanthesensorsfromthesmartphones).
• ArealSmartCityneedanintegratedplatformthatcollectsandaggregatesvarioussourcesofdata(structuredorunstructured)todiscovertheinsightsofthecityandmakecitiesabetterandsustainableplacetolive.
Tip(10)– It’sNotAnItJob!• Ofcourse,anyITcompanycandevelopthemobileapp.
• However,IOTrequiresdifferentskillsthatencompassembeddedprogramming,understandingdifferentcommunicationsprotocols,cloudservices,andbigdataanalytics.
THANK YOU@favoriotFAVORIOT
• EMAIL: [email protected]• TWITTER: @mazlan_abbas• FACEBOOK: www.facebook.com/drmazlanabbas• LINKEDIN: my.linkedin.com/in/mazlan/• SLIDESHARE: www.slideshare.net/mazlan1• ABOUT ME: about.me/mazlan.abbas• BLOG: iotworld.co
