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Essential Tips for Landing on the !

10!

People trust organic content more than content from one’s own blog.

People trust organic content more than content from one’s own blog. Succeeding means holding people’s attention from start to finish.

SlideShare is the world’s largest content-sharing community for professionals

Business owners use SlideShare 5X more than Facebook, Twitter, YouTube, and LinkedIn

Source

3 Billion slide views a month

Source

Landing on the front page reaps huge rewards.

Here’s how to take full advantage of the opportunity…

Landing on the front page reaps huge rewards.

1.

This is your presentation’s ad! This is all that you have to initially grab someone’s attention.

Spend extra time on the headline and cover page!

Make it count!

Viral Headline Cheat Sheet The Zen of [Blank]

Get Rid of [Problem] Once and for All

[Famous Person’s] Top 10 tips for [Blank]

Do You Make These 10 [Blank] Mistakes?

How to [Blank] – The Ultimate Guide

How to [Do Something] Your Audience Will Love

5 [Blank] Secrets every [Audience] Should Know

Get [Blank]! 5 Ideas That Really Work

Add keywords to your slides

Search engines are the #1 source of traffic to SlideShare.

2.

SlideShare extracts text from slides. These “notes” are indexed by search engines. !

Resulting in the #2 spot!

Keyword-optimized presentations have the best chance of rising to the top of results pages.

And that’s kind of a big deal!

3. Try and stretch out your presentation by focusing on less content per slide.

Make your presentations longer!

Presentations are usually skimmed, not read.

More slides = more views

Courtesy of HubSpot

Referral traffic is the second largest source of traffic. Make it easy to share!

4. Embed Links!

All links embedded into presentations are clickable on SlideShare. Get Creative with this!

You could use a “Pay with a Tweet” link to help spread your presentation www.paywithatweet.com

Focus on the quotable, powerful tidbits of information.

5. Less is more!

Old presentations need to be reformatted for SlideShare.

SlideShare presentations must tell the whole story.

!

Normal presentations assist the speaker. !

Old presentations need to be reformatted for SlideShare.

Less is more! !

People aren’t looking for “How to use Twitter” presentations. They already know! They’re looking for detailed information on a specific topic.

6. Tackle a narrow topic!

Talking too broadly can hurt you.

Turn this

Talking too broadly can hurt you.

Turn this Into this

Talking too broadly can hurt you.

Turn this Into this

The time at which your presentation is uploaded is critical.

7. Timing is everything.!

The time at which your presentation is uploaded is critical. Presentations on the homepage change daily. Try not to split your initial surge of views into two separate days or you’ll lose momentum.

7. Timing is everything.!

Upload your presentation early in the morning so that it has a full day to collect views.

Encourage other blogs to embed your presentation.

8. Leverage guest blogging!

Encourage other blogs to embed your presentation. Write a blog post that goes hand-in-hand with your presentation. Offer to post on relevant blogs. How to Get Your Guest Post Published - Quicksprout.com

8. Leverage guest blogging!

Choose a unique font: Quicksand Banda Regular!!Intro Market Felt L!"#$r Pacifico

9. Great design is a must!!

Stick to a few colors !

Don’t cram content – use white space !

Use large, engaging pictures !

Be shocking, show humor, draw emotion !

Avoid Bullets !

You can’t simply rely on SlideShare to carry you!

10. Tap into other social media!!

Spread the message once the presentation has been submitted.

10. Tap into other social media!!

Be sure to use all of these channels! !

Tweet about your SlideShare a few times on the first day.

Reaching your Twitter audience !

Tweet about your SlideShare a few times on the first day. Choose an angle: Tweet a quote from your content Tweet thoughts about the post Tweet the benefit of reading the post Tweet a comment about how it’s being perceived !

Reaching your Twitter audience !

Social Media Tactics

LinkedIn Mention in status update and on relevant LinkedIn groups you’re apart of.

Share on your LinkedIn profile.

Share in related group discussions

Recap 1. Spend Extra time on cover page and headline

2. Add keywords to your presentation

3. Make your presentations longer

4. Embed links

5. Let content breathe

6. Choose a narrow topic

7. Timing is everything

8. Leverage guest blogging

9. Great design is a must!

10. You must use social media!

More traffic Better Google rankings More followers Better brand recognition

Follow these tips and benefit from:!

And a great opportunity to be featured on the front page of SlideShare!

And a great opportunity to be featured on the front page of SlideShare!

We get warm fuzzy feelings when our content is shared! Please feel free to spread the knowledge.

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