10 things you didn’t know about mobile email from litmus & hubspot

+#mobilehangout @litmusapp @hubspot

What you didn’t know about mobile email

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10%

20%

30%

40%

50%

60%

70%

Jan-11Mar-11May-11Jul-11Sep-11Nov-11Jan-12Mar-12May-12Jul-12Sep-12Nov-12Jan-13Mar-13May-13Jul-13Sep-13Nov-13Jan-14Mar-14May-14Jul-14Sep-14Nov-14Jan-15Mar-15May-15Jul-15Sep-15Nov-15Jan-16Mar-16

Mobile

Source: Litmus Email Analytics

Growth in mobile email opens: 2011-2016

8%

56%

+600%

+

0 25 50 75 100

Deleteit

Unsubscribe

Viewoncomputer

Don'tknow

Readanyway

80.3%

30.2%

13.5%

3.8%

6.3%

What do you do if you get a mobile email that looks bad?

Source: BlueHornet study: Consumer Views of Email Marketing

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#mobilehangout @litmusapp @hubspot

Know your audience

70%+ open on mobile < 15% open on mobile

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Optimize the mobile inbox

~25 characters

~35 characters

~85 characters

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Preview textoptimization guide >>> bit.ly/preview-text

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Banish blue links! Auto-linking makes some text unreadable

◉ Phone calls◉ Track packages◉ Find addresses◉ Create events◉ Affects emails in iOS (iPhone/iPad)

remove them >>> bit.ly/ios-blue-links

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Prevent navigation woes

iOS resizes any text below 13px

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Bigger is better

◉ Body copy: 16px+◉ Headlines: 22px+◉ Buttons: 44px by 44px◉ White space: 40px+◉ Tappable touch targets

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Understand mobile approaches

◉ Mobile aware◉ Traditional◉ Hybrid/Spongy

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Gmail does notsupport traditionalresponsive email templates

Inbox by Gmail iOS Mail


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Utilize free resources

Community Template Gallerylitmus.com/community/templates

Litmus Slate Templatesbit.ly/slate-templates

http://litmus.com/community/templates

http://bit.ly/slate-templates

Plain Text vs. HTML

Above the Fold

Above the Fold 👍

Above the Fold 👎

Enticing ExplainingEntertaining

GIFS in Email

BONUS: Emoji Subject Lines

Learn about mobile email from the experts [LIVE Hangout - July 12]

Email marketing on mobile just got easier 📱 ➡ 📈

vs.