10 THINGS YOU DIDN’T KNOW

ABOUT METRO READERS!

BOSTON

1 in 5 are more likely to practice Yoga / Pilates than the

average Bostonian.

Source: Scarborough Nielsen 2013-14.Boston. Past 12 months

33% are a member of health / fitness club.

1in 4 buy organic Food regularly.

Source: Scarborough Nielsen 2013-14. Boston.

48% are more likely to buy groceries from

Whole foods than the average Bostonian

weekly !

1 in 4 eat at a quick service restaurant 10 times or more

per month

Source: Scarborough Nielsen 2013-14. Boston .Past 30 days

82%are more likely than the average Bostonian !

52% shop at Marshalls,39% Macy’s and 37% TJ Maxx

Source: Scarborough Nielsen 2013-14. Boston . Past 3 months.

29% eat at coffee house ,25% at steakhouse

and 20% at Asian restaurant

Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.

84% are more likely to visit a sit-down restaurant 10+ times every

month.

34.5% drink domestic regular beer

Source: Scarborough Nielsen 2013-14. Boston. Past 30 days.

27% drink imported beer

91% are more likely to use Taxis than the average

Bostonian!

Source: Scarborough Nielsen 2013-14. Boston

74% are more likely to go to a Bar or Club than the average

Bostonian.

Source: Scarborough Nielsen 2013-14. Boston

66.5 %of Metro readers are single !

1 in 4 Metro readers look for a new job.

Source: Scarborough Nielsen 2013-14. Boston.

66% are more likely to look for a job than the average

Bostonian!

1 in 5 shop at a Jewelry store last year

Source: Scarborough Nielsen 2013-14. Bostonian. Past 12 months.

21% are more likely shop at jewelry than the average Bostonian!