1. Choose your channel

Facebook 1.3 billion

users worldwide, people are catching up with friend

and families

Twitter More likely

city dwellers than

suburban, news source

LinkedIn Used by

professionals in business – B2B, succeed

in business

Pinterest Females,

<age 50, used as inspiration

source

Instagram 18-29 female

skew but males are on

there too, visual story

Google+ Techies,

innovators, self-

employed. What’s new?

2. Determine your success metrics

3. Customise your story

4. Use thumb stopping images

5. Use #hashtags

6. Publish a post on LinkedIn

7. Download the Pages App

8. Start a group discussion

9. Advertise on Facebook

10. Respond to negative feedback