10 things i learnt about content in 2014
TRANSCRIPT
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10 THINGS I LEARNT ABOUT CONTENT IN 2014
Assistant Head of Content Hannah Atkins
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
While a second or third set of eyes can be a great help inchecking and suggesting improvements for a piece ofcontent, be aware that too many cooks can spoil thebroth. You don't want to end up with a piece so picked atthat it’s lost its original point.
TOO MANY COOKS CAN SPOIL THE BROTH
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Always make sure the piece has a very specific aim ordirection. What do you want to achieve with what you'vecreated? If you want a targeted piece that will do well, it can'tbe general, vague or aimless.
FOCUS ON AN OBJECTIVE
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
You will need to be very persistent in chasing down thepeople for the required resources. Rather make sure youget the best than making do with what you have.
USE HIGH QUALITY RESOURCES
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
It's always going to take longer than you think it will. Budget and plan for that extra time.
IT TAKES TIME TO CREATE GREAT CONTENT
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Don't leave promotional planning to the last minute. you want the piece that you've worked so hard on to go as far and wide as possible.
PROMOTIONAL PLANNING IS PARAMOUNT
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
One ill-placed typo can make the entire project look unprofessional and sloppy.
GET AN EDITORIAL CHECK
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
You don't need to have or be a graphic designer to makevisually appealing content, although it’s always handy.There are plenty of great tools and apps available to helpamateurs make beautiful graphics.
EXPERIMENT WITH CREATIVE TOOLS
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
DON’T BE A PASSIVE SHARER
Posting your piece on social then sitting back and waiting for magic to happen is a recipe for disinterest. You need to actively source influencers, ask people to share, and research appropriate places to seed your content.
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
Promotion doesn't have to end. A good content marketingpiece can be promoted over the space of weeks and evenmonths to keep its momentum going.
GOOD CONTENT IS EVERGREEN
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10 There are new and inspiring content ideas andtactics emerging everyday. Keep an eye out - youmay find something that gets your creative juicesflowing. Never underestimate the importance ofresearch. You don't want to createan amazing piece only to finda competitor did the samething a year ago.
KEEP READING, RESEARCHING AND LEARNING
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MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
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Hannah Atkins