10 things i learnt about content in 2014

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www.mediavisioninteractive.com MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014 10 THINGS I LEARNT ABOUT CONTENT IN 2014 Assistant Head of Content Hannah Atkins

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Page 1: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

10 THINGS I LEARNT ABOUT CONTENT IN 2014

Assistant Head of Content Hannah Atkins

Page 2: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

While a second or third set of eyes can be a great help inchecking and suggesting improvements for a piece ofcontent, be aware that too many cooks can spoil thebroth. You don't want to end up with a piece so picked atthat it’s lost its original point.

TOO MANY COOKS CAN SPOIL THE BROTH

Page 3: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

Always make sure the piece has a very specific aim ordirection. What do you want to achieve with what you'vecreated? If you want a targeted piece that will do well, it can'tbe general, vague or aimless.

FOCUS ON AN OBJECTIVE

Page 4: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

You will need to be very persistent in chasing down thepeople for the required resources. Rather make sure youget the best than making do with what you have.

USE HIGH QUALITY RESOURCES

Page 5: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

It's always going to take longer than you think it will. Budget and plan for that extra time.

IT TAKES TIME TO CREATE GREAT CONTENT

Page 6: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

Don't leave promotional planning to the last minute. you want the piece that you've worked so hard on to go as far and wide as possible.

PROMOTIONAL PLANNING IS PARAMOUNT

Page 7: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

One ill-placed typo can make the entire project look unprofessional and sloppy.

GET AN EDITORIAL CHECK

Page 8: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

You don't need to have or be a graphic designer to makevisually appealing content, although it’s always handy.There are plenty of great tools and apps available to helpamateurs make beautiful graphics.

EXPERIMENT WITH CREATIVE TOOLS

Page 9: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

DON’T BE A PASSIVE SHARER

Posting your piece on social then sitting back and waiting for magic to happen is a recipe for disinterest. You need to actively source influencers, ask people to share, and research appropriate places to seed your content.

Page 10: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

Promotion doesn't have to end. A good content marketingpiece can be promoted over the space of weeks and evenmonths to keep its momentum going.

GOOD CONTENT IS EVERGREEN

Page 11: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

10 There are new and inspiring content ideas andtactics emerging everyday. Keep an eye out - youmay find something that gets your creative juicesflowing. Never underestimate the importance ofresearch. You don't want to createan amazing piece only to finda competitor did the samething a year ago.

KEEP READING, RESEARCHING AND LEARNING

Page 12: 10 Things I Learnt About Content in 2014

www.mediavisioninteractive.com

MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014

FIND OUT MORE ABOUT SOLID SEO STRATEGIES

Visit www.mediavisioninteractive.com or

join us on Facebook or Twitter

IMPROVE YOUR CONTENT MARKETING STRATEGY WITH US

Hannah Atkins