10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)

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  • SOCIAL MEDIA SUMMIT 2016

    @NickVinckier @DuvalUnionC nick.vinckier@duvalunion.com

    mailto:nick.vinckier@duvalunion.com

  • @NICKVINCKIER

    DIGITAL @ Duval Union Consulting

    nickvinckier.be

    consultant

    @nickvinckier

    storyteller

    Aalst :)

    nick.vinckier@duvalunion.com

    http://nickvinckier.bemailto:nick.vinckier@duvalunion.com

  • 2016

    @NickVinckier

    HAS BEEN A HELL OF A RIDE

  • @NickVinckier

  • @NickVinckier

  • @NickVinckier

  • @NickVinckier

  • @NickVinckier

  • @NickVinckier

  • 2017

    @NickVinckier

    WILL BE EVEN CRAZIER

  • THE 10 THINGSALL OF YOU SHOULD DO IN 2017

    @NickVinckier

  • @NickVinckier

    BECOMEA GROWTH HACKER

    1

  • @nickvinckier

  • @nickvinckier

    BEAT THE GAME INSTEAD OF PLAYING IT

  • PSYCHOLOGIST

    Behaviour, Habits &Persuasion

    ANALYST

    Testing, Data & Analytics

    TECHIE

    Product, Development & Automation

    CREATIVE

    Digital Marketing,

    PR & Wild Ideas

    @nickvinckier

    TECH MARKETING

    UX

    CONVERSIONOPTIMIZATION

    LEANMKT.

  • @nickvinckier

    https://adespresso.com/

  • Interested? Lets talk

  • @nickvinckier

    LEAN EXPERIMENTSPRODUCT & MARKETING

    INFORMED BY DATA GROWTH ON STERODEN NOT ONLY FOR STARTUPS

  • @nickvinckier

    traditional marketing

    budget

    growth marketing

    budget

    BET ON ONE HORSE

    INVEST ININFORMATION

  • ACTKNOW

    IDEA

    RANK

    DESIGNTEST

    ANALYZE

  • Forget vanity metrics likes, followers, app installs, registered accounts,

  • At any given time, theres one metric you

    should care about above everything: The OMTM

  • @NickVinckier

    STARTWITH THE WHY

    2

  • HUSTLE

  • DOING MORESTUFF

  • EFFICIENCY

  • DOINGSTUFFRIGHT

  • EFFECT

  • DOINGRIGHTSTUFF

  • When in doubt, ask yourself

    WHY!?

  • A WILD POP-UP APPEARS

    SUBSCRIBE

  • WIN AWARDFOR BEST UX? CONVERSION?

  • @NickVinckier

    SHIFTYOUR BUDGETS

    3

  • VIDEO KILLED RADIO

  • MOBILE KILLED VIDEO

  • SHIFT PEOPLE & MINDS & MONEY

  • @NickVinckier

    DIVERSIFYYOUR EFFORTS

    4

  • LIVE!

  • AWARENESS RESEARCH COMPARISON PURCHASE

    MUSIC & PLAYSLISTS

    CELEBRITY ENDORSEMENTS

    MEMES

    QUOTES

    PODCASTS

    INFOGRAPHICS

    GUIDES

    PHOTOS

    QUIZZES & SURVEYS

    BLOGPOSTS

    ONLINETOOLS

    ILLUSTRATIONS

    BRANDEDVIDEOS

    GUEST BLOGS

    PRESS RELEASES

    TRENDREPORTS

    COMPETITIONS

    ANIMATED VIDEOS

    GAMES

    TEMPLATES

    EBOOKS NEWSLETTER

    WIDGETS

    DEMOVIDEOS

    REPORTS &WHITEPAPERS

    INTERACTIVE DEMOS

    TESTIMONIALS

    SLIDE DECKS

    REVIEWS

    PRODUCTFEATURES

    WEBINARS

    CHECKLIST

    WORK EXAMPLES

    RATINGS

    CASE STUDIES

    CALCULATIONS

    DATA SHEET& PRICE GUIDE

    EM

    OTI

    ON

    AL

    RA

    TIO

    NA

    L

  • @NickVinckier

    LOOK FOR PRINCIPLES

    5

  • 1.

    WE SHARE WHAT ADDRESSES THE TRIBE!

  • ME WE

    THEM

    1.

  • New Alzheimers Treatment 5 mio WeOCD Radar Quiz 3.4 mio Me

    100 Inspirational Quotes about Life 3 mio MeFirst Born Child Is Most Intelligent 2.8 mio Me

    Donald Trump 2.2 mio Them27 Healthy Snacks 2.2 mio Me

    Bald Men are Sexier 2.1 mio MeBiased Strangers Judge Each Other on DNA 2.2 mio We

    Why Intelligent People are Messy 2 mio MeWomen Need More Sleep Because of Bigger Brains 1.9 mio Me

    Top 10 Ab Exercises 1.9 mio MeStanford Victim Letter 1.8 mio We"

    Top shared content 2016 (source: BuzzSumo)

    1.

  • @NickVinckier

    BELONGING

    BEHAVIOUR

    BELIEFS

    IN SPECIFICYOUR

    2.

  • @NickVinckier

    BELONGING BEHAVIOUR BELIEFS

    Forget the concept of retirement! There is no need to wait. Want to live

    and earn more while working less?

    Read the book

    2.

  • @nickvinckier

    ENTERTAINMENT INFORMATION

    3.

  • 3.

  • @NickVinckier

    GIVEDISPROPORTIONATE RELEVANCE

    6

  • @NickVinckier

    DO PEOPLE WANT TO HEAR THIS?

    DISPROPORTIONALLY?

  • @NickVinckier

    DO PEOPLE WANT TO HEAR THIS?

    DISPROPORTIONALLY?

  • @NickVinckier

    DO PEOPLE WANT TO HEAR THIS?

    DISPROPORTIONALLY?

  • @NickVinckier

    GRAB FIRSTMOVERS ADVANTAGE

    7

  • @NickVinckier

    .WHO GENERATES MOST AWARENESS?

  • @NickVinckier

    .WHO GENERATES MOST AWARENESS? - THE BEST CYCLER - THE FIRST JUMPER .

    JUMP!

  • @NickVinckier

    STOP ASKING FOR INFLUENCERS

    8

  • @NickVinckier

    START WORKING WITH INFLUENCERS

    ARE CREATIVE HAVE SKILLS GENERATE REACH BECOME LOYAL WIN - WIN SITUATION

  • @NickVinckier

    JOURNALISTSARE THE MOST UNDERVALUED

    INFLUENCERS

  • @NickVinckier

    RECRUIT REAL EXPERTS

    9

  • @NickVinckier

    WE ARE UNDERESTIMATINGTHE RECRUITMENT

    OF HIGH-END DIGITAL TALENTS

    THIS SHOULD BE

    OUR #1 PRIORITY

  • @NickVinckier

    REASSESSYOUR STRATEGY

    10

  • Its 2017 You dont generate real results

    Isnt it time to rethink your social strategy?

    @nickvinckier

  • BUSINESS OBJECTIVES

    MINDSET MEANS MANDATE

    SOCIAL OBJECTIVES

    TARGET AUDIENCE

    CONTENT

    CHANNELS SENDER FORM

    TACTICS

    @nickvinckier

  • BECOME A GROWTH HACKER

    @NickVinckier

    START WITH THE WHY

    SHIFT YOUR BUDGETS

    DIVERSIFY YOUR EFFORTS

    LOOK FOR PRINCIPLES

    GIVE DISPROPORTIONATE RELEVANCE

    GRAB FIRST MOVER ADVANTAGE

    WORK WITH INFLUENCERS

    RECRUIT REAL EXPERTS

    REASSESS YOUR STRATEGY

  • @NickVinckier

  • SOCIAL MEDIA SUMMIT 2016

    @NickVinckier @DuvalUnionC nick.vinckier@duvalunion.com

    mailto:nick.vinckier@duvalunion.com