10 technology marketing trends 2014

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10 technology marketing trends of 2014!

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Key techniques and trends of marketing to follow in 2014

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Page 1: 10 technology marketing trends 2014

10 technology marketing trends of 2014!

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10 Technology Marketing Trends to Watch

Presented byUnspun Consulting Group

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10 Technology Marketing Trends to Watch

• Trends• Why They Matter• Questions & Answers

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Your Takeaways

What do you want to get out of today?

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10. Better Browsers

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Browser Market Share

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Browser Trends

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9. Design Rules

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New Web Design Rules

• Forget the fold• HTML5 and CSS3• Using typography as a design element• Large Photographic Backgrounds• Designing for Touch Screens, Not Mice

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muskegonairport.com

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8. Proliferation of Mobile Devices

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Mobile Devices

• Android• BlackBerry• iPhone• iPad• Kindle• Kindle Fire

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7. Rise of the Mobile Web

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Mobile Web Statistics

Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.

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6. Mobile Commerce

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Mobile Commerce Statistics

• One in four consumers uses a smartphone while shopping

• 62% are willing to buy via mobile this holiday season if prompted by specials

• Amazon.com sold $1 billion through its m-commerce site and mobile apps in 2010 and will sell $4 billion in 20

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5. Mobile Apps

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Notable Mobile Apps

• Siri• Kindle• Scrabble• USA Today• MLB At Bat

• Pandora• Dropbox• Yelp!• My Fitness Pal• Angry Birds

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4. Content Delivery Shift

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Mlive.com

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Muskegon Chronicle e-Edition

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3. QR Codes

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QR Code Example

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QR Code Example

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QR Code Example

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QR Code Example

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QR Code Example

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2. Social Media

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Facebook: DD

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Facebook: Muskegon Museum of Art

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Twitter: NY Times

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LinkedIn

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Company Listing

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Foursquare: Pints & Quarts

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Foursquare: Pints & Quarts

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Social Media Campaign: Starbucks

Deals focused on improving sales and awareness:

• Free pastry day got publicity for their non-coffee offerings.• Mayor deals often provide discounts on new products.• Tax day’s free coffee promoted recycling — part of the brand’s

greener image.• Publicity in the tech and social media worlds.

Source: Mashable

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1. Cloud Computing

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Cloud Computing

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).

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What is the Cloud?

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10 Technology Marketing Trends to Watch

1. Cloud Computing2. Social Media3. QR Codes4. Content Delivery Shift5. Mobile Apps

6. Mobile Commerce7. Rise of the Mobile Web8. Proliferation of Mobile Devices9. Design Rules10. Better Browsers

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