Striking Stats on the Impact of

OMNICHANNEL

WHYyou need to know?

WHATthis could mean for your business?

HOWyou can leverage the

opportunity?

WHY you need to know?

(Aberdeen Inc's Omni-channel Customer Care Report)

89%Companies with the strongest Omnichannel Customer Engagement Strategies retain an average of

of their customers.

86%agree that omnichannel has meant that customer and consumer expectations of the organization in terms of brand experiences have increased because of omnichannel.

(SAP – The Race for Omnichannel Excellence 2014)

WHY you need to know?

WHAT it could mean for your business?

(Deloitte)

93%more per transactionthan customers who only shop online.

Omnichannelcustomers spend

(Deloitte)

208%

Omnichannel customers spend

more per transactionthan customers who only shop online.

WHAT it could mean for your business?

71%A growing number of consumers plan to participate in “webrooming” – browsing online and then going into a store to make their purchase.

(Accenture 2014)

WHAT it could mean for your business?

68%

Nearly three-quarters of consumers say they are likely to participate in “showrooming”- 63going into a physical store to see a product and then searching online for a better price and making their purchase online, up from % in 2013.

(Accenture 2014)

WHAT it could mean for your business?

HOW you can leverage the opportunity?

73%of marketers believe linking customer key data across channels to identify Customers is critical / important.

(Neustar and Multichannel Merchants –Optimize Omnichannel Engagement with Actionable Consumer Insights 2013)

(Neustar and Multichannel Merchants –Optimize Omnichannel Engagement with Actionable Consumer Insights 2013)

The Five customer touch points considered most critical are

87%

68% 61%

53%54%

Website

MobileEmail

Social Media Search Engines

HOW you can leverage the opportunity?

58%of marketers believe that the most beneficial consumer insight in real time at the point of contact is purchase propensity and buying behavior.

(Neustar and Multichannel Merchants –Optimize Omnichannel Engagement with Actionable Consumer Insights 2013)

HOW you can leverage the opportunity?

49%marketers in consumer products companies cite getting the most out of data/analytics as the biggest challenge to achieving “consumer intimacy”.

(SAP – The Race for Omnichannel Excellence 2014)

HOW you can leverage the opportunity?

?Where can you find the

SOLUTION

Resulticks mCloud

True omnichannel marketing automation

Resulticks

Advanced Audience Targeting

Reach the right people at the right time with

relevant, results-focused messaging.

Dynamic Campaign Creation

Automate every marketing effort across all

channels with extraordinary ease and speed.

User 360° Insights

Understand your audiences and gain insight

for strategy and targeting.

Analysis & Reporting

Get the complete story in relevant, actionable terms,

including insights across multiple dimensions.

Industry & Internal Benchmarking

Gain deep insights from groundbreaking industry and

internal benchmarking.

Omnichannel Marketing Power

Deliver your message across every touch

point where and when it matters most.

Find out more @

www.resulticks.com

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