10 steps to make your email marketing a success
DESCRIPTION
'10 Steps To Make Your Email Marketing A Success' is an effort by Flashmail. Flashmail makes your email campaign easy and affordable.TRANSCRIPT
10
Steps To
Make your
Email marketing
a
According to StrongMail Industry Survey, 56% of the marketers
plan to increase their email marketing budget in 2013. Doesn’t it
become important to get the best out of these spends?
Here’s how we can help you get it right!
This presentation
‘10 steps to make
Your email marketing
a success’
is an Effort by
Flashmail
Define a
Goal
clear
1
Revisiting the goal throughout the email campaign
can help you stay on track
Segment
Audience
your
2
Results????39% higher open rates , 28% lower unsubscribe rates, 24% better
deliverability & Revenue
Geographic Location I Past Purchases I
Email Engagement I Site Usage I
Form Abandonment I Age I Gender
Ideate a
Headline
Compelling
3
MailChimp found that emails with subject line between
28 – 39 characters in length had the highest click
rates
Create a snappy headline that answers the question
“What’s in it for me?”
What Matters is
4
Timing
To best understand what works for you is to
run tests
“When” you send the emails is very crucial & it depends on your
segmentation.
Optimizeyour
5
Brand
Make it clear who the email is from
Optimize: Brand Name, Brand Logo, Brand Colors, Design of
your website
Payattention to
6
Design & Compatibility
Ensure your mail design is compatible across all
mail clients by testing on each
Design should givethe message
Clearly to the audience
& also encouragean action
Have a clear
7
Call to action
Use huge prominent button that easily grab
your audience’s attention
Create an effective
8
Landing page
Companies with 30+ landing pages generate 7X more leads than
those with fewer than 10.
48%of the marketers create a new landing
page for each new campaign
Set - up
9
Tracking
Keep a close watch
at your
customers
Tag the links in your email and monitor
them using your analytics software.
Keep
10
Testing
Test, test &
test again!“People who test their email campaigns get 11% better open
rates and 17% more clicks.” - MailChimp
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