10 steps to achieving business success
TRANSCRIPT
WELCOME
10 Steps to Business Success
Who is Maree
Hamilton?CPA – grew business by 300% Tax Agent Small Business ConsultantWrites CPA examsNetworking Specialist
What is Network Events Melbourne?
Business Network aimed to support, connect & inspire entrepreneurs.
Provides a business matching service to match your business with our members needing your service.
Provide a business alliance matching service to match you with potential alliance partners.
Business expos, networking events & webinars.
What does Success mean to you?
Not knowing your own definition of business success is like driving at night without headlights on.
You may reach your destination, but it makes it harder to navigate.
You also may arrive in a different destination.
Step One: Make Marketing a Priority• Diarise AT LEAST 1 hour at the start and at the
end of every day– Create a business channel youtube.com
– Upload short videos
– Cisco flip cameras
Step Two: Use Social Media to reach your market.• Use social websites to start the networking
process• Facebook Ads – target by age, area, occupation
etc.
Create your Blog – use wordpress
Connect on Branchout
My Goals Are As Follows: What Are Yours?
Short term (next 3 months)• Implement Video newsletters• Create business i-phone apps for sale• Create business podcast for i-tunes• Create networking audio products• Organise 2 day & night marketing intensive
business conference• Add to my online products series
What are your business goals?
Your goals must be:
* Specific* Measurable* Attainable* Realistic* Timely
Step 3 – Understand Your Financial Statements! Have a basic business plan• Learn to read financial reports• Financial Foreplay, by Rhondalyn Korolak• Manage cash flow – cash flow is like petrol is to
your car.
Step Four – Leverage Your Knowledge• Make money while you sleep
• Survey customers to see what they would buy. Make audio/videos – Use olympus audio
• Have an online presence– keywords– Check out websites of competitors– Know what you offer that your competitors don’t.
Step Five – Create Expert Status• Become an expert in your field
• Become a speaker
• “Get Exposed” in the media
• You MUST have a Media/PR Strategy and press kit.
• Learn how to create a press release
Step Six – Have An Exit Strategy
• Will you sell? • Have a manager?• Franchise?
• Procedure manual, Risk Management• Do NOT have business as your name• Use Systems
Step Seven – Build your database
Go to www.gettingbusinessonline.com.aufor a free domain & 2 years hosting.• Communicate often -add value (use mailchimp)• Create a blog & encourage feedback
(wordpress.com)• The bigger your database, the greater your
chance of success• Write articles (www.ezine.com)
Step Eight – Network, Network, Network!
ALL business is built on relationships!
INVEST in networking, marketing, media!
Exhibit your goods & services at an expo.
Measure your networking ROI
Attend at least 2 events per month.
Step Nine – Be Innovative!
To succeed in business you MUST differentiate from your competitors
Stand out from the crowd by beinginnovative.
Improve on something in the market.
Solve your market’s problems. Sell with emotion
Step Ten – Create Joint Ventures and achieve more!
You can achieve more when combining your business with another business and leverage off your databases & skills.
When you have created alliances, barter your services so other businesses can take the load off you.
Useful Websites
• www.sourcebottle.com.au• www.fiverr.com• http://mailchimp.com/• www.wordpress.com• www.odesk.com• www.elance.com• www.freelancer.com
My Motto: “Live everyday as though it is your last
– someday you will most certainly be right!”
Thank You