10 steps to achieving business success

18
WELCOME 10 Steps to Business Success

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Page 1: 10 Steps to achieving Business Success

WELCOME

10 Steps to Business Success

Page 2: 10 Steps to achieving Business Success

Who is Maree

Hamilton?CPA – grew business by 300% Tax Agent Small Business ConsultantWrites CPA examsNetworking Specialist

Page 3: 10 Steps to achieving Business Success

What is Network Events Melbourne?

Business Network aimed to support, connect & inspire entrepreneurs.

Provides a business matching service to match your business with our members needing your service.

Provide a business alliance matching service to match you with potential alliance partners.

Business expos, networking events & webinars.

Page 4: 10 Steps to achieving Business Success

What does Success mean to you?

Not knowing your own definition of business success is like driving at night without headlights on.

You may reach your destination, but it makes it harder to navigate.

You also may arrive in a different destination.

Page 5: 10 Steps to achieving Business Success

Step One: Make Marketing a Priority• Diarise AT LEAST 1 hour at the start and at the

end of every day– Create a business channel youtube.com

– Upload short videos

– Cisco flip cameras

Page 6: 10 Steps to achieving Business Success

Step Two: Use Social Media to reach your market.• Use social websites to start the networking

process• Facebook Ads – target by age, area, occupation

etc.

Create your Blog – use wordpress

Connect on Branchout

Page 7: 10 Steps to achieving Business Success

My Goals Are As Follows: What Are Yours?

Short term (next 3 months)• Implement Video newsletters• Create business i-phone apps for sale• Create business podcast for i-tunes• Create networking audio products• Organise 2 day & night marketing intensive

business conference• Add to my online products series

Page 8: 10 Steps to achieving Business Success

What are your business goals?

Your goals must be:

* Specific* Measurable* Attainable* Realistic* Timely

Page 9: 10 Steps to achieving Business Success

Step 3 – Understand Your Financial Statements! Have a basic business plan• Learn to read financial reports• Financial Foreplay, by Rhondalyn Korolak• Manage cash flow – cash flow is like petrol is to

your car.

Page 10: 10 Steps to achieving Business Success

Step Four – Leverage Your Knowledge• Make money while you sleep

• Survey customers to see what they would buy. Make audio/videos – Use olympus audio

• Have an online presence– keywords– Check out websites of competitors– Know what you offer that your competitors don’t.

Page 11: 10 Steps to achieving Business Success

Step Five – Create Expert Status• Become an expert in your field

• Become a speaker

• “Get Exposed” in the media

• You MUST have a Media/PR Strategy and press kit.

• Learn how to create a press release

Page 12: 10 Steps to achieving Business Success

Step Six – Have An Exit Strategy

• Will you sell? • Have a manager?• Franchise?

• Procedure manual, Risk Management• Do NOT have business as your name• Use Systems

Page 13: 10 Steps to achieving Business Success

Step Seven – Build your database

Go to www.gettingbusinessonline.com.aufor a free domain & 2 years hosting.• Communicate often -add value (use mailchimp)• Create a blog & encourage feedback

(wordpress.com)• The bigger your database, the greater your

chance of success• Write articles (www.ezine.com)

Page 14: 10 Steps to achieving Business Success

Step Eight – Network, Network, Network!

ALL business is built on relationships!

INVEST in networking, marketing, media!

Exhibit your goods & services at an expo.

Measure your networking ROI

Attend at least 2 events per month.

Page 15: 10 Steps to achieving Business Success

Step Nine – Be Innovative!

To succeed in business you MUST differentiate from your competitors

Stand out from the crowd by beinginnovative.

Improve on something in the market.

Solve your market’s problems. Sell with emotion

Page 16: 10 Steps to achieving Business Success

Step Ten – Create Joint Ventures and achieve more!

You can achieve more when combining your business with another business and leverage off your databases & skills.

When you have created alliances, barter your services so other businesses can take the load off you.

Page 17: 10 Steps to achieving Business Success

Useful Websites

• www.sourcebottle.com.au• www.fiverr.com• http://mailchimp.com/• www.wordpress.com• www.odesk.com• www.elance.com• www.freelancer.com

Page 18: 10 Steps to achieving Business Success

My Motto: “Live everyday as though it is your last

– someday you will most certainly be right!”

Thank You