10 specific ways to use digital storytelling in your next fundraising campaign

WELCOME STUDENTS!

What is Storytelling Summer School?

• 6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit;

• Freebie downloads, checklists, planners, and more;

• Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice.

Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

UPCOMING LESSONS –FRIDAYS AT NOON EST ON FACEBOOK

Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign

Week 2: How to craft stories that will take your community from passive to PASSIONATE

Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits

• Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign

• Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas

• Week 6: Battle-tested tools to rock your digital storytelling


STORYTELLING SUMMER SCHOOL IS SPONSORED BY

Storytelling in the Digital Age: A Guide for Nonprofits

Now available on Amazon!

More info: http://amzn.to/2vF5RPF


Click on the book!

GET THE DOWNLOAD – CREATING GREAT ONLINE CONTENT WORKSHEET

• Storytelling Summer School students – keep an eye out on your inbox as you should have received it in your weekly email.

• You can also download it here: http://jcsocialmarketing.com/greatonlinecontent/


QUICK REVIEW

Write down the 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign – CLIENT, STAFF, VOLUNTEER, DONOR, COMMUNITY.

Craft stories that will take your community from passive to PASSIONATE – Grab attention, elicit emotion, ask for an action, inspire sharing.

You may face digital storytelling challenges, but there are solutions.



Source: https://www.theodysseyonline.com/to-the-busy-heart

KEY POINTS

• Visuals are vital to successful digital storytelling, especially during fundraising campaigns.

• Videos featuring the authentic stories of real people in real situations are without a doubt the most effective and engaging types of content online.

• Focus on getting the message across and knocking down barriers to getting that donation.


HOMEWORK

• Commit to implement 3 of the 10 previously detailed digital storytelling examples into your next online fundraising campaign.

• Fill out the Creating Great Online Content Worksheet: http://jcsocialmarketing.com/greatonlinecontent/

• Be sure to let us know which 3 you picked, over in the Facebook Group: https://www.facebook.com/groups/socialmediastorytelling/


UPCOMING LESSONS –FRIDAYS AT NOON EST ON FACEBOOK

Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign

Week 2: How to craft stories that will take your community from passive to PASSIONATE

Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits

Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign

Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas

• Week 6: Battle-tested tools to rock your digital storytelling


STORYTELLING SUMMER SCHOOL IS SPONSORED BY

Storytelling in the Digital Age: A Guide for Nonprofits

Now available on Amazon!

More info: http://amzn.to/2vF5RPF


Click on the book!

10 specific ways to use digital storytelling in your next fundraising campaign

Government & Nonprofit