10 ppt health and well being

7/27/2019 10 Ppt Health and Well Being

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Startercan you list as many healthcampaigns linked to all forms of healththat you have noticed and understood.

Can you list any people that you knowhave acted on the advice and help fromhealth campaigns?

Lesson objectiveto understand how health agencies and voluntary organisations target specific

groups with information about health factors.


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Defining health is adifficult task as it meansmany different things topeople rather like

stress or happinessdoes. We needhowever, to understandthe meaning of healthas we use the word intitles such as health

visitor, healthyeducation and healthpromotion.

Several theories say that health can beholistic, this means looking at the wholeperson and their lifestyle, such as:being free from illnessliving in decent accommodation and

not a poor neighbourhoodnot suffering from stressnot having a chronic illnessspiritual in good healthemotionally in good fitnesspersonal health and hygiene is good

family health is good all roundsocial health is good all roundNone has addictions in your familysupport from family, friends andprofessional networks is good.




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The World Health Organisation (WHO), part of the UnitedNations Organisation, was set up in 1948 and at the timedefined, health as being a state of complete physical,mental and social swell-being and not merely theabsence of disease or infirmity. Later on criticisms aboutthe idealistic nature of complete state of well0-being andthe unreal, implied view that health is static throughoutones lifespan, led to an expansion of this definition byseveral groups and individuals in the mid 1980s.

Seedhouse (1986) proposed health as a foundation forachieving a persons realistic potential, whereas WHOoffered a revised concept of health as the extent to whichan individual or group is able, on the one hand, to realiseaspirations and satisfy needs, and on the other hand, tochange or cope with the environment.

What do you think this means?

Lesson objectiveto understand how health agencies and voluntary organisations target specificgroups with information about health factors.


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More specifically, key factors that have beenfound to influence whether we are healthy orunhealthy include:

Income and social status Social support networks Education and literacy Employment/working conditions Social environments Physical environments Personal health practices and coping skills Healthy child development Biology and genetics Health care services Gender Culture




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One of the greatest barriers that many face is the attitude of certaingroups when monitoring peoples health. When people are unwell,make poor lifestyle choices, the cost to government and thedepartment of health is large. Many lifestyle choices result in long-

term illness and as a consequence people suffer from prejudice andcovert (indirect) discrimination.

There is a great deal of misunderstanding and confusion surroundingdisabilities, mental illness, addiction, chronic illness, deprivation andthere is often a stigma attached to many of these illnesses,especially in lower social class groups.

Over the next three lessons, we are going to look at healthcampaigns and who they are targeting. The umbrella term for this ishealth promotion. Therefore, this process describes a range ofactivities to improve the health of individuals.

Lesson objectiveto learn how health agencies and voluntary organisations target specific groups withinformation about health factors.


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What do you think a health promotioncampaign is trying to achieve, if

delivered in a school?



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If you think it is trying to educate you to bemore knowledgeable about issues relatingto healthy living, this is known as raising

health awareness. If you think it is trying to get people to

generally improve their fitness, this is knownas education and behavioural health

promotions. If the health promotion is trying to improve

stop people from becoming ill, this is againknown as an educational approach.


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They are all interconnectedif youinform a group of school leavers about

fitness and leisure time, this means youare raising their awareness about healthissues, thereby improving fitness levelsand helping to prevent obesity, heart

disease and respiratory problems in laterlife.


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Biomedical approachlooking at the images whatdo you think is being promoted?


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Focuses on preventing disease or disability throughintervention by medical professionals. It is important whenusing this model to have a group of lcients who act inaccordance with medical advice and the use of

preventative measures.

Example: at Nafferton Group Practice there are a largenumber of people over 65+. The senior partner has sent lettersto all his clients over the age of 65 inviting them to have ananti flu jab in October/Novmeber 2011.

Why is this?


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Distribution o of leaflets and explaining thedangers of all types of substance abuse,talks on the dangers of smoking, and adviceon birth plans


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This model emphasises information giving

promotion and better knowledge and

understanding of health matters. The

relevant, accurate information should be

delivered at the right level to an audience

capable of making informed decisions.

What does this mean? Health promoters using this model will also

believe in the rights of individuals to choose

their own lifestyle.


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The behavioural aspect of this approach puts health firmly in thehands of the individual rather than the expert.

The downside of this approach is that it places the blame for apoor lifestyle choice on the individual, especially if they are notyet ready to make healthy judgments' for other reasons such as

peer pressure, life stage, environment and low income. The educational approach assumes that the more a client knows

about the health issue, the more likely that he or she will adopt adifferent way of thinking and behaving differently.

This may take place with some clients and the resulting changein behaviour may not be the desired one: for example,

information on the dangers associated with substance abusemay result not in cessation of the habit but of a differentsubstance being abused. Many smokers are aware of thedangers of smoking but continue to smoke or will change tocigars or a pipe smoking.


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This model concentrates on trying tochange society rather than the

individual. Therefore, this encompasseseither national or local political decisionsro change physical, social or economicenvironments for the greater health of

society.


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The changes aim to place health promotion at theheart of the NHS. This involves a big change inattitude, among NHS staff and the public, in helpingpeople choose healthier lifestyles and giving them

greater control over their health. Some of the newinitiatives and services mentioned in the White Paperinclude:

- Introduction of 'health trainers' to help people live amore healthy lifestyle

- Expansion of school nursing services- Smoke free workplaces and enclosed public placesby 2008- Campaigns targeted at young people about thedangers of unprotected sex


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Health care education has aparticular role in destigmatisingsubstance misusers.

The costs of substance misuseto the NHS are enormous, so itmakes economic as well asclinical sense to invest ingreater emphasis onaddressing the issue, duringboth undergraduate and

postgraduate training. Until thishappens, health services willhelp to perpetuate stigmarather than take the lead inreducing it.

From analysing over 20 years of work and research in the field of DrugEducation, the following principles and components are recommended foreffectiveness:

Programmes should:

Enhance protective factors and reverse or reduce risk factors. [Protectivefactors are those associated with reduced potential for drug use. Risk factors

are those that make the potential for drug use more likely.] Address all forms of drug abuse, alone or in combination, including the

underage use of legal drugs (e.g., tobacco or alcohol); the use of illegaldrugs; and the inappropriate use of legally obtained substances (e.g.,inhalants), prescription medications, or over-the-counter drugs.

Include a strong family-based component (in addition to the school-basedcomponent) to enhance family bonding and relationships and includeparenting skills; practice in developing, discussing, and enforcing familypolicies on substance abuse; and training in drug education and information.

Start early in a childs life (at pre-school) to address health issues and riskfactors for drug use and be long-term and ongoing through childrens schoolyears.

Have a targeted programme for key transition times such as transition tosecondary school.

Involve schools, having Head Teachers and teachers committed toprogrammes and providing follow-up work and reinforcement of programmeobjectives.

Involve the entire community.

Involve press/media to support drug education aims (through campaigns,advertisements, etc).

Use interactive teaching techniques for active involvement in learning, suchas discussion, decision making and role play.

Include general life skills training and training in skills to resist drugs whenoffered, strengthen personal attitudes and commitments against drug use,

and increase social competency (e.g., in communications, peerrelationships, self-efficacy, and assertiveness).

Be age-specific, developmentally appropriate, and culturally sensitive.

http://www.patient.co.uk/showdoc/16#alc

http://www.lifeeducation.org.uk/newsletter/newsindex.php?action=publicarticle&id=392

http://www.patient.co.uk/showdoc/16#alc

Drugs Awareness Campaign
http://www.patient.co.uk/showdoc/16http://www.lifeeducation.org.uk/newsletter/newsindex.php?action=publicarticle&id=392http://www.lifeeducation.org.uk/newsletter/newsindex.php?action=publicarticle&id=392http://www.patient.co.uk/showdoc/16http://www.patient.co.uk/showdoc/16http://www.patient.co.uk/showdoc/16http://www.patient.co.uk/showdoc/16http://www.lifeeducation.org.uk/newsletter/newsindex.php?action=publicarticle&id=392http://www.lifeeducation.org.uk/newsletter/newsindex.php?action=publicarticle&id=392http://www.patient.co.uk/showdoc/16


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(http://www.talktofrank.com/) supports the Drug Strategy'sobjective of preventing young people from becoming problemdrug users, by aiming to provide credible and accurate drugsinformation to young people, parents and carers through avariety of different media (including by phone, online and by

paper materials).

It also aims to support stakeholders across the country bysupporting local activities and providing information. It waslaunched in May 2003 achieving widespread media coverage.

Adverts on the television and radio, posters and other campaignmaterials were used to raise awareness of the resource and toreach as many people as possible. In its first year, 1.5 millionpeople logged onto FRANK's website, and over 400,000 callswere received to its helpline. Parents and young people areaccessing FRANK, and 73% of stakeholders believe that theservice does not need improvement.


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Working in groupsof two -

You are requestedto research two

campaigns thatfocus onbiomedical,educational,behavioural or

societalapproaches tohealth care.

Lesson objectiveto understand how health agencies and voluntary organisations target specific groups with

information about health factors using BIOMEDICAL. EDUCATIONAL/BEHAVIOURAL AND SOCIETALAPPROACHES

Task list1. Either research leaflets,

Internet or books andmagazines.

2. Focus on the target groups3. Focus on the health care

campaign4. What type of media tactics is

the campaign using?

5. What type of imagery?6. Is there any data to advice

weather the campaign isworking?

7. Put a display together of

your findings8. And evaluate how effective

you think the campaign is.


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The National Cancer Institute and the Centers for Disease Control and Prevention define HealthCommunications as: The study and use of communication strategies to inform and influence individual and community

decisions that enhance health. Research and evaluation of ongoing health communications programs have affirmed the value of

using specific communication strategies to promote health and prevent disease. 1Effective strategiescombine theories, frameworks, andapproaches from behavioral sciences, communication, socialmarketing, and health education. 2

Health communication can take many forms, both written and verbal. Essential to any effective healthcommunication effort is strategic planning. All strategic communication planning involves some

variation on these steps: Identify the health problem and determine whether communication should be part of the intervention Identify the audience for the communication program and determine the best ways to reach them Develop and test communication concepts, messages, and materials with representatives of the target

audiences Implement the health communication program based on results of the testing Assess how effectively the messages reached the target audience and modify the communication

program if necessary Effective health communication campaigns use various methods to reach intended audiences: Media Literacyteaches intended audiences (often youth) to analyze media messages to identify the

sponsors motives; also teaches communicators how to create messages geared to the intendedaudience's point of view

Media Advocacythrough influencing the mass medias selection of topics and shaping the debate onthese issues, seeks to change the social and political environment in which decisions on health andhealth resources are made

Advertisingplaces paid or public service messages in the media or in public spaces to increaseawareness of and support for a product, service, or behavior

Entertainment Educationseeks to include health-promoting messages and storylines intoentertainment and news programs or to eliminate messages that counter health messages; can alsoinclude seeking entertainment industry support for a health issue
http://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asphttp://www.cdcnpin.org/scripts/campaign/strategy.asp


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How effectiveare media

health

campaigns ?


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Middle-class women areincreasingly using alcohol tocounteract dissatisfaction

with their livesBinge? You bet!A new study says loads of middle-class women binge drink. No kidding.Yes, we binge drink. That's because we are so busy juggling everything, and so irritated that we have to do so much morethan the men in our lives, that when we do get a night off, we want to make the most of it, and blow the hangover the nextmorning.In fact, if bingeing means doing something for a short time, in an extreme way, then I binge pretty much everything that is todo with me, rather than my kids and husband.I binge smoke (when binge-drinking with like-minded friends - never in front of the kids, obviously, or anyone who

disapproves). Yes, I know it's stupidly bad for me but it's fun and reminds me of what life was like when I was nearly 30, ratherthan nearly 40.I binge work - sitting down at the computer sometimes at 10pm to start something that won't be finished til 3am because Isimply haven't had time to do it during normal working hours.I binge sleep - if my mum and dad take the kids for a weekend, I sleep for 12-hour stretches, presumably making up for thefact that I rarely get more than three or four hours at a time usually, thanks to one of my kids having a bad dream or needingthe loo, or some such.And I binge trying to look good - suddenly deciding my daily dog walk should become a run, and then after two weeksdeciding I've had enough of that. Likewise, when my roots are really showing and I realise I have neglected my appearance

for two months and am on the verge of totally letting it go, I book a whole afternoon at the local salon and get my hair doneat the same time as my pedicure and waxing, resolve to come back in four weeks, but never do.


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Simon O Rouke says


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Leona says of the campaign: Im proud to be supportingTeenage Cancer Trusts Shunburn campaign. TCT is a

charity that I hold very close to my heart and thiscampaign is so important because young people reallyneed to know how to stay safe in the sun. I want toencourage teenagers to realise that whether youre in theUK or abroad, its vital to cover up and use a sun creamwith an SPF of 30 or above. Its time to respect your skin!Research shows that one of the main reasons youngpeople get burnt is because they simply forget to put onsuncream. With the help of free SMS text messages fromthe TCT, we can stop this happening.

An "uncompromising" campaign is under way that aimsto dampen people's enthusiasm for soaking up the sun.Blame and guilt are key facets of the television and radiomessages, with the parents of pre-teen children thetarget.But the Health Sponsorship Council is making noapologies for the tone of the advertisements, pointing out

that skin cancer is the most common form of cancer inNew Zealand.Spokesman Wayde Beckman said most parents of todaywould relate well to the images, which were likely tobring back memories of their own childhoodexperiences.

Outcomes: The campaign achieved high recall. I t prompted some parents to improve their childrens sun protection.The others, who felt they were already protecting their children enough, agreed it was a useful reminder.

Relevance: This campaign highlights on how to best communicate sun safety messages to parents and caregivers of8 to 12 year olds.

Cancer Research UKs SunSmartcampaign is encouragingfestival goers to enjoy the sun safely this summer.

Protect yourself from sunburncover up, relax in the shadeand dont forget to apply at least SPF 15 sunscreen, even inthe UK.


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http://www.drdonnica.com/celebrities/index-001.htm
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The World Health Organisation predicts that by 2020depression will be the world's most disabling condition,above cancer and AIDS. One in five people willexperience depression at some point in their lives, and itunderscores most mental illness. Suprisingly, we still do notknow what causes the condition and therefore treatmentsand therapies vary.

2011 marks a significant milestone in SANE's history - our25th anniversary. Our focus, as ever, remains very firmlydedicated toward helping anyone affected by mentalillness.SANE has launched the Black Dog campaign to increaseawareness and understanding of depression and othermental illness, to stimulate research, bring about moreeffective treatments, and encourage people to seek help.Downloadthe campaign brochure.
http://www.sane.org.uk/uploads/black_dog_campaign_brochure.pdfhttp://www.sane.org.uk/uploads/black_dog_campaign_brochure.pdf


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http://www.youtube.com/watch?v=YZ4_WJwUbFE

http://www.youtube.com/watch?v=-F4t8zL6F0c

Man Drinking Fat. NYC Health Anti-Soda Ad. Are You Pouring on the Pounds?

Get on BoardSouthern IrelandMetal Health campaign your youngpeople

Time to Change Campaign

http://www.youtube.com/watch?v=aIArbJULkPA&NR=1
http://www.youtube.com/watch?v=YZ4_WJwUbFEhttp://www.youtube.com/watch?v=-F4t8zL6F0chttp://www.youtube.com/watch?v=aIArbJULkPA&NR=1http://www.youtube.com/watch?v=aIArbJULkPA&NR=1http://www.youtube.com/watch?v=-F4t8zL6F0chttp://www.youtube.com/watch?v=-F4t8zL6F0chttp://www.youtube.com/watch?v=-F4t8zL6F0chttp://www.youtube.com/watch?v=YZ4_WJwUbFE


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You are requested toresearch a campaignthat has been

targeted in acelebrity/educationalapproach linked tobreast cancer.

You are requested toresearch passivesmoking in public

places and why itwas necessary toadopt a societalhealth campaign for

this health problem.


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To decide whether amodel affectssociety, individuals or

groups revisit yournotes.

Health

What it means to be

healthy for differentpeople

AIMSRaising awarenessImproving fitness

Preventing ill health

APPROACHES

Biomedical approach

Educational/behavioural

Societal approach

Health Promotion


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When the improvedhealth is likely to arisefrom medicalintervention (using

scientific methods) tolarge numbers ofpeople then thebiomedical approachis being used.

If society has beenaffected by theapproach then it is the

societal approach. When information has

been dispatched toindividuals to persuadethe recipients to changeto healthier lifestyles,then it is theeducational/behaviouralapproach.


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