10 metrics for ppc and landing pages that help you make more money

Download 10 Metrics for PPC and Landing Pages That Help You Make More Money

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For more information, visit: http://www.wordstream.com As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance. Information is good, but information overload is paralyzing, so it's important to focus on the metrics that provide the most insight into your performance. In this webinar you'll learn: -The 5 most important metrics for landing page optimization - 5 key metrics for measuring PPC performance - Why these metrics are so important for campaign analysis - How to quickly find out how your own campaigns are performing and how you can improve them


  • 1.Webinar:10 Metrics for PPC &Landing Pages That HelpYou Make More MoneyLarry Kim, WordStreamCarlos del Rio, UnbounceAugust 21, 2012 CONFIDENTIAL DO NOT DISTRIBUTE 1

2. Do you understand these terms? Question: Which are the most important key metrics to focus on in your account? CONFIDENTIAL DO NOT DISTRIBUTE 2 3. Todays Agenda 5 Top metrics for PPC campaigns (Larry) Why they matter How to Rate your Performance 5 Important Metrics for Landing Pages (Carlos) Why they matter How you can improve them Questions & Answers 3 4. Take Part in Live Blogging on Twitter / Google+ Include the hashtag #keymetrics in your Twitter tweets,Google+ status updates, etc.4 5. Speaker Introductions Carlos Del Rio Director of Conversion Analysis & Digital Strategy Co-author of User Driven Change: Give Them What They Want and A Strategic Framework for Emerging Media Larry Kim Founder, CTO, WordStream, Inc. Been doing PPC & SEO for 10 Years! 3 Years ago, started WordStream! Today were an industry-leading provider of a PPC Management Platform and Keyword Research Tools 5 6. Live Poll Question #1Question: Which of the following AdWords Metrics wouldyou say are the most important for managing your GoogleAdWords Search campaigns?a) Clicks, Cost, Cost-Per-Clickb) Quality Score, Click-Through-Ratec) Conversions, Cost Per Conversion, Conversion Rated) Search Query Reporte) Impression Share Report6 7. The 5 Key Metrics that Define Your AdWords PerformanceAt WordStream, we believe that you can get a sense for thehealth of an AdWords account by measuring just 5 keymetrics:1. Quality Score2. Click-Through Rate3. Account Activity4. Long-Tail Keyword Optimization5. Negative Keyword Usage 7 8. Grade Yourself!http://www.wordstream.com/google-adwordsBaseline your performanceA free, instant PPC audit in under a minute!Grades your AdWords account performance based on the 8 PPC metrics that really matterCompares how youre doing against other accounts of similar size (monthly spend)www.wordstream.com/google-adwords8 9. What will you learn? http://www.wordstream.com/google-adwordswww.wordstream.com/google-adwordsCONFIDENTIAL DO NOT DISTRIBUTE 9 10. AdWords Clinic! Well review 2 real AdWords accounts and reviewthe metrics that matter to determine if theyresucceeding or failing, and what they can do toimprove10 11. Improving Your AdWords Account Metrics To improve account performance, leverageintelligent automation to enable best practicesaround key metrics. WordStream provides powerful tools and automatedalgorithms that can help you improve on youraccount metrics. 11 12. 1. Use QueryStream to Act on Search Query Data Actionable Search Query Report See the search queries that users entered to findyour website Add them as keywords if theyre good Set negative keywords if theyre bad Powerful filters to help you dig through data quickly. 12 13. 2. Use SavingsAlerts from WordStream to Eliminate Junk Keywords We do all the work of findingjunk keywords You just review / approve thefindings. Quick. Easy. Powerful. 20 Minutes a Week canimprove your ROI onAdWords by 20% or more! 13 14. 3. Target Mid & Long Tail Keywords with WordStream Leverage WordStream Trillion-Keyword Database and Powerful automated algorithms Discovers profitable, relevant mid & long-tail keywords that you may have missed out on.14 15. 4. Split AdGroups for Maximum Relevancy with WordStreamAdGroup 2 AdGroup 1AdGroup 3AdGroup 4 Quickly break-up bloated ad-groups into more targeted, relevant ad groups. Improve CTR, Quality Score, Conversion Rates with just one click!15 16. Summary: The 5 Metrics That Matter for PPCA. Focus on the 5 PPC Metrics that matter: Quality Score Click-Through Rate Account Activity Long-Tail Keyword Optimization Negative Keyword UsageB. Leverage tools and automation to enable PPC best practices to improve your return on investment (ROI) on paid search 16 17. Buy Xena Warrior Princess Chakram1.) Headline with Call To Action 2.) Demonstration 3.) Value 4.) Support Wow! The free shipping got here in two days! - Happy McCustomer 5.) Action CONFIDENTIAL DO NOT DISTRIBUTE 17 18. Will It Bounce? Check Message Match CONFIDENTIAL DO NOT DISTRIBUTE 18 19. Conversion Starts Test Layout & Call to ActionCONFIDENTIAL DO NOT DISTRIBUTE 19 20. Conversion CompletionTest Call to Action, Form Length, & Eliminate Coupon CodesCONFIDENTIAL DO NOT DISTRIBUTE 20 21. Abandonment Rate CONFIDENTIAL DO NOT DISTRIBUTE 21 22. Cost Per ActionImprove PPC Factors or Conversion Factors CONFIDENTIAL DO NOT DISTRIBUTE 22 23. Summary of Metrics Bounce Rate Conversion Starts Conversion Completions Abandonment Rate Cost Per Action CONFIDENTIAL DO NOT DISTRIBUTE 23 24. CONFIDENTIAL DO NOT DISTRIBUTE 24 25. Special Offers Unbounce 30 day free trial 50% off for 3 months with promo codeWSwebinar503 Get started at http://try.unbounce.com/with-wordstream/ WordStream Grade your account Then get a free account assessment with one of ourSearch experts Well help you identify missed opportunities and moreCONFIDENTIAL DO NOT DISTRIBUTE 25 26. Live Poll Question #2Q: Would you like A free AdWords account audit and help in understandingyour score with a certified AdWords Professional A demo of WordStream PPC Advisor 26 27. Your Questions Thank you for attending WordStream and Unbounces webinar on: 10 Metrics for PPC & Landing Pages That Help You Make More Money. #ppcmetrics Evaluate your ppc campaings today! http://www.wordstream.com/google-adwords Learn more about Unbounce: http://try.unbounce.com/with-wordstream Or contact us directly: Carlos del Rio carlos@unbounce.com Larry Kim lkim@wordstream.com 27