10 insights to boost sales & crush your competition, with david newman
Post on 18-Oct-2014
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Listen to the full interview at www.33voices.com/david-newman/audio David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate MORE leads, BETTER prospects, and BIGGER sales. David has been working at the intersection of marketing, technology, and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers, and 44 of the Fortune 500.TRANSCRIPT
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
David NewmanHe is an experienced professional ser-vices marketer, professional speaker,
and strategic business coach. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Micro-soft, PriceWaterhouseCoopers, and
44 of the Fortune 500
@dnewman
Stream interview Watch videoWatch videoNo.1
The first and most important component of marketing is to be human.
connect to the core.
Stream interview Watch videoWatch videoNo.2
In the beginning, it’s wise to focus less on branding,and more on enhancing your value proposition.
Stream interview Watch videoWatch videoNo.3
Make thought leadership a priority.
aspire to become the preeminent go-to expert in your niche.
Stream interview Watch videoWatch videoNo.4
Be cautious never to put style
ahead of substance.you’ll lose your relevance.
Stream interview Watch videoWatch videoNo.5
A smart marketer enters the conversation the client is having,
and commits to adding greater value.
Stream interview Watch videoWatch videoNo.6
Stop selling features and benefits - instead create a visual roadmapto demonstrates the results and outcomes
that you’re trying to achieve.
Stream interview Watch videoWatch videoNo.6
Stop selling features and benefits - instead create a visual roadmapto demonstrates the results and outcomes
that you’re trying to achieve.
33voicesDavid Newman - Demonstrate The Outcomes
Stream interview Watch videoWatch videoNo.7
Your best bet at enhancing user engagementis to enhance your usefulness and utility.
Stream interview Watch videoWatch videoNo.8
Real experts teach, they don’t sell.
aspire to connect emotionally.
Stream interview Watch videoWatch videoNo.9
Keep in mind that value follows fees.
what’s your advice worth?
Stream interview Watch videoWatch videoNo.10
Marketing is not selling and selling is not marketing.seek first to understand your buyer persona.
Really reflect...
Do your best clients know what your ideal referral looks like?
Really reflect...
