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insights from Mark Babbitt

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

@MarkSBabbitt

Mark Babbittis CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a Top 5 Online Community for Starting Your Career.

1

In A World Gone Social, connecting to the human spirit is what will distinguish your true authenticity.

never neglect an opportunity for FaceTime.

2

If you’re a smart entrepreneur, you’d let your customer community help shape your next product -

and you’ll notice your sales soaring in the process.

3

Ditch all of your auto-responders.Social media monitoring requires active listening, rapid response,

and deliberately meeting your customers where they are at that moment.

3

Ditch all of your auto-responders.Social media monitoring requires active listening, rapid response,

and deliberately meeting your customers where they are at that moment.

4

It’s an enlightened business who gives a voice to the millennials:

4

It’s an enlightened business who gives a voice to the millennials:

They listen intently to them

4

It’s an enlightened business who gives a voice to the millennials:They provide instant and consistent feedback

4

It’s an enlightened business who gives a voice to the millennials:

They make them part of the solution

5

Accept that the world’s best talent isn’t looking for opportunities,

and you’ll be inspired to find clever ways to add disproportionate value to them.

6

In modern society, relationship building starts by being a relentless giver,

unequivocally.

7

Remember that being a ‘social’ leader is no longer reserved for those running small companies.

you either do it or you’ll remain small.

8

Those most likely to succeed in the social era are OPEN:Ordinary People connected to an Extraordinary Network.

We will always be more powerful than me.

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Are your social profiles consistent amongst all the social channels?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:How well are you serving your niche?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Is a real human being responding to queries in real time?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Do you tweet to support your blog posts?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:How are you measuring your level of engagement?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Are you monitoring keywords, hashtags & branded terms?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Do you relish the opportunity to answer questions and solve problems?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Are you close to mobile?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Are you keeping your competitors close?

9

Want gauge your organization’s success on social media?

Try this ‘sanity check’:Have you completely eliminated auto-messaging?

10

If you knew that your business model was the net result of this equation:

Profits = 1% Leadership + 98% Culture + 1% Service

would you reimagine it?

How much of your online persona is the real you?

REALLY REFLECT...

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