10 insights for designing your life — bill burnett
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DESIGNINGYOURLIFE
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Bill Burnett is a Consulting Assistant Professor and the Executive Direc-tor of the Design Program at Stanford. He directs the undergraduate and graduate program in design and teaches at the d.school. He received his Bachelors of Science and Masters of Science in Product Design at Stan-ford and has worked in start-ups and Fortune 100 companies, including seven years at Apple designing award-winning laptops and a number of
years in the toy industry designing Star Wars action figures.
Bill Burnett@wburnett
Executive Director Stanford Design Program
Each of us will write more than one chapter during our journey through life. As much as
you can, stay true to your own voice.
Insight #1
Insight #2
The notion that you have a passion is a destructive idea. Opt not to search for it, for it’s the success you experience in certain
work that will ignite your true passion.
Insight #3
The essence of Design Thinking is to use a human centric approach to solving problems.
Always start with empathy.
Insight #4
Design Thinking is anchored in these core principles:
Insight #4
Design Thinking is anchored in these core principles:
Accept - You can’t solve a problem you’re not willing to have
Insight #4
Design Thinking is anchored in these core principles:
A bias for action - Don’t try to decide your way forward, design it forward
Insight #4
Design Thinking is anchored in these core principles:
Reframe the problem - Are you solving the right problem?
Insight #5
Next time you have a new idea and don’t know where to go or what to do, always start where you are, notice what’s available and take the
next best step forward.
Insight #6
In modern society, information is plentiful, Still, if you can’t design new things,
you’re likely to be left behind.
Insight #7
Coherence - who am I, what do I believe, and what am I doing. If you
can understand the interrelationships between them, you’ll have a better life.
Insight #8
“The problem is never how to get new, innovative thoughts into
your mind - but how to get old ones out.” - Dee Hock
Insight #9
“Failure sucks, but instructs!” - David Kelley
Insight #10
“Where your talents and the needs of the world cross; there lies your vocation.”
- Aristotle on vocation
Reflect: If you knew you were going to have multiple careers, would you approach your
body of work differently?
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Presentation created by Chase Jennings
Insights by Moe Abdou