10 in 2010 - how the internet has changed how kids & tweens consume cultural goods
DESCRIPTION
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture. AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.TRANSCRIPT
10 in 2.010
Our kids-pertise
Our kids-pertise
moms kids
AdNerds is simple math
AdNerds = A^T
A = AdvertisingT = Technology
TA
AdNerds = A^T
A = AdvertisingT = Technology
TA
10 in 2.010
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Changedrivers
webinternet
hardware
brains
legal
webinternet
webinternet
hardware
hardware
brains
“These kids’ brains are actually wired differently, their IQs are up by all the measures we have. This is the smartest generation ever.”
Don Tapscott, author of “Grown Up Digital”
brains
brains“Email is old school in the eyes of the teenager. While adults use the computer for financial reasons like banking, buying, and planning our next trip, kids use it to meet each other, gossip, share photos, and communicate in character-limited blurbs.”
Pew Internet & American Life Project Surveys
brains1. YouTube2. Google3. Facebook4. Sex5. MySpace6. Porn7. Yahoo8. Michael Jackson9. Fred10. eBay
OnlineFamily.Norton, analysis of 3.5 billion searches
brains
legal
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legal
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legal
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legal
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Thuscommunication
changes
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10 in 2020
Your glasses went up and down a lot during the show you just left. Do you want
to share a 4-star (* * * *) rating for this show with your friends?