10 FREE Ways Cosmetologists Can

Make MoneyMelody McCloskey I CEO I StyleSeat

1. Have a web siteYour web site should :. Showcase your work

. Show contact info

. Provide you with tools to share your work

. Show clients how to book you 

. Allow clients to leave reviews/recommendations

Ex: tumblr, webs.com, styleseat.com

Embrace TechnologyThere are tons of FREE tools for beauty pros. Whether you’re an employee or an independent,

you’re still a business owner. Take control.

Pros: 

. Free

. Brings your business online 

. Gives you google results

. Tells the story of your business in your own

words

. Lets your clients do the sharing and

marketing for you

. Brings clients to you

Weigh your options:Challenges: 

. Ads infiltrate free sites

. Cant customize 100%

. The host site is not purely for

stylists

. You have to do the marketing

yourself

2. Send Marketing emails to your Clients:

Every professional should be sending at least oneper month

Tools: gmail, yahoo!, custom, gives you a tool

for free

Pros: 

. Reminds them to make an appt

. Let’s them know about deals

. Gives clients something to forward to their contacts

. Keeps clients up to date with new services, contact info, etc.

. Keeps you top of mind: even if they don’t book today, they will book sooner than later

.Keeps your clients info up to date. Bounced emails alert you that you need to update your client’s email address

What does this do for you?Challenges: 

. It takes work

. Time Consuming

. Don’t know if it works

3. Create a Twitter Account:There are over 200 million people on twitter

Connect your twitter feed to your website

What can Twitter do for me?Pros. Easy way to interact with your clients

. Post specials, clients can retweet your specials

. Good way to celebrate awesome clients 

. Clients can market you

. Adding your twitter feed to your site lets you send messages to your clients whether they’re following you or not

. Easy way to keep up to date on industry news, interact with industry pros

Challenges. Set up

. Time-consuming

4. Create a Facebook PagePros. Storefront info

. Social Platform WOM

. “Like” industry leaders and outlets to stay up to date via your newsfeed

. Easy to share with your social groups

Challenges. Time-consuming

. Not fully customizable

. Not strictly professional/ should be in addition to your website

. You can’t manage your fb page from your phone

. Lots of upkeep / constant management

5. Create Promotions.Why?. To keep clients excited!

. Entice potential clients

. Keep them from cheating on you

Have a goal:. Target each promotion so that your one-time customers convert to lifetime clients. 

. Calculate: price, timing, day of the week

. Make sure its the right service and make sure you can manage the overhead. 

. Use tools that help you strategize your next promo

Warning: Don't discount too much. Deals are meant to improve, not hurt your business

6. Cross Link What does this mean?Your website should be a central space that allows you to connect to all your different networks from one place.

Web site

Stay Connected:You should be able to:

. Showcase and share your work across all networks

. Interact with your clients and other professionals

. Notify clients of any updates or promotions

. Have an easy way for clients to discover you

. Let clients share and market for you

. Allow clients to book you instantly and easily

All from one

place.

7. Content

8. Interact with clients and potential clients

Social NetworkingSend follow-up emails

9. Track what works:

Share photos and links to your website on Facebook. Track number of impressions, likes and comments

StatsMonitor your weeks. Learn details about each day

-What day are you the most booked?-What day are you the least booked?-What day do you receive the most calls, emails and

online bookings?What day do you

stats, busiest days, monthly revenue tracking, etc.

10. Business Cards Quality, simple info, moo cards, etc.You should always carry business cards with you, and they should always be up-to-date

Bonus: Send follow-up emails

Why?. To let your clients know they’re appreciated

. To let them know when they’re due for their next appointment.

. To remind them of special deals

. To keep them up to date on news

. To remind them that they need to replenish product

The key to return clients is building

relationships.