1: Low iron counts are one of the most common condi4ons worldwide Globally, anaemia affects 1.62 billion people,which corresponds to 24.8% of the popula4on. The highest prevalence is in preschool-age children (47.4%,),and the lowest prevalence is in men (12.7%). However, the popula4on group with the greatest number of individuals affected is non-pregnant women (468.4 million). (WHO).

2: Iron cannot be subs4tuted by anything else. Iron is an important part of the red blood cells that carry oxygen to all the cells of the body. If we don´t have enough we easily run short of breath, get 4red and have problems concentra4ng. Our bodies contain 4-5 grammes of iron. It may be difficult to get enough of this important nutrient unless meat courses are part of the diet. Fruit, cereals and vegetables contain rela4vely liSle of useful iron. If you’re suffering from low iron, no amount of vitamins or any other supplement is going to change it.

3: You will feel weak, 4red and your hair, nails and skin will suffer Almost every third woman has low iron values. The risk is especially high if menstrua4on lasts longer than three days, during pregnancy and lacta4on. During menstrua4on the woman loses an average of 35-40 mg of iron, or around 10 mg per day. This is why women need more iron than men. The symptoms of iron deple4on are so common that they aren´t always recognised. Except for weakness and shortage of breath it also affects appearance. The skin grows pale and hair and nail lose strength and luster.

4: Your physical and mental abili4es will decrease Iron deficiency can give the following symptoms: - Tiredness, fa4gue, passivity and drowsiness - Concentra4on difficul4es and increased need for sleep - Impaired physical performance - Lessened learning ability

5: The reasons may be losses and/or not enough intake In healthy individuals the average iron absorbed is 1 mg daily for men, 1.5 - 2.5 mg daily for women and during pregnancy 2-3 mg daily corresponding to a total of 500 - 1 000 mg per month Iron requirements should compensate for demand during growth, pregnancy and physiological and pathological losses.

6: Vital to supplement even though side-effects may occur Many iron supplementa4on treatments fail because syntethic iron produces painful and uncomfortable gastro-intes4nal side-effects sooner or later. Heme iron prepara4ons have a virtually perfect tolerance and this will not change even in longer use when necessary.

7: All iron comes from the diet Many iron supplementa4on treatments fail because syntethic iron produces painful and uncomfortable gastro-intes4nal side-effects sooner or later. Heme iron prepara4ons have a virtually perfect tolerance and this will not change even in longer use when necessary.

8: You can avoid side-effects with heme iron In studies the incidence of side-effects with heme iron products is at placebo level. The mechanism of uptake for heme iron does not leave free iron ions in the gut that may cause disturbancies and are poten4ally carcinogenous.

9: If you’re pregnant or planning it. Remember: the child may suffer Iron status of the pregnant and those who plan pregnancy determines the weight of the foetus. Even to such a degree that it affects the health status of a person during the whole life4me. A nega4ve iron balance causes not only physical and mental fa4gue, but may also lead to anemia. Iron deficiency in children may disturb the learning ability, which cannot be subs4tuted along the way. This concerns mainly psychomotor development and cogni4ve performance. .

10: It takes a liSle 4me to correct the situa4on The process of building up adequate iron stores takes months, much in the same way that deple4on doesn´t happen overnight. This is why supplementary dosage usually is enough. If the dosage is higher than 50 mgs per day zinc absorp4on will be blocked. The success of any iron therapy is closely related to user friendliness. This means that tolerance and dosage-related compliance is of central importance.