10 books every marketing professional should read

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If you're looking to grow your marketing campaign and effectively target your audience, be sure to check out these ten books.

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Page 1: 10 Books Every Marketing Professional Should Read

10 Books Every Marketing Professional Should Read

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Page 2: 10 Books Every Marketing Professional Should Read

Successfully connecting with your target audience can be tricky. You have to figure out what makes them tick.

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Page 3: 10 Books Every Marketing Professional Should Read

There are some amazing books that

have been written that teach us how to

strategize the perfect marketing campaign

and effectively connect with your

target audience.

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Page 4: 10 Books Every Marketing Professional Should Read

“Make the customer the hero of your story”

Ann Handley

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Page 5: 10 Books Every Marketing Professional Should Read

“Content Rules” provides an excellent how-to resource for creating a content strategy and developing content people care about. This book specifically talks about the benefit of

creating goals for your content strategy.

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Page 6: 10 Books Every Marketing Professional Should Read

“When we brand things, our brains perceive them as more special and valuable than they actually are.” 

Martin Lindstrom

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Page 7: 10 Books Every Marketing Professional Should Read

In “Buyology,” Martin Lindstrom reveals the results of his three-year neuro-marketing study. This book gives

great insight into what actual ads, brands and messages influence us to buy.

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Page 8: 10 Books Every Marketing Professional Should Read

“Making things more observable makes them easier to imitate, which makes them more likely to become popular.” 

Jonah Berger

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Page 9: 10 Books Every Marketing Professional Should Read

This book studies why certain products or ideas become popular, and what makes certain content go

viral. Additionally, Jonah Berger provides us with concepts that we as marketers can use to craft

contagious content.

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Page 10: 10 Books Every Marketing Professional Should Read

“Be relevant by doing interesting things that people want to share, like and comment on.”

Jeffrey Rohrs

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Page 11: 10 Books Every Marketing Professional Should Read

Rohrs goes into great detail regarding the idea of actually developing your online audience as a company asset.

Instead of using your marketing to only sell to your audience in the short term, you can use it to grow the size of your

audience.

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Page 12: 10 Books Every Marketing Professional Should Read

“Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”

Jay Conrad Levinson

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Page 13: 10 Books Every Marketing Professional Should Read

Published in 1983, “Guerrilla Marketing” is a guide for how small businesses can grow their market share without investing too much money. This book discusses how

podcasting, social media and marketing automation can fit into your overall marketing campaign.

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Page 14: 10 Books Every Marketing Professional Should Read

“When content marketing is leveraged well – it is a differentiated approach that is infused and well integrated into the broader practice of marketing and communications.”

Robert Rose

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Page 15: 10 Books Every Marketing Professional Should Read

If you’re looking for an overview of how to develop a content marketing strategy, this book it is. “Managing Content

Marketing” discusses how to determine the right marketing channels to use, how to create a workflow to organize your company for content marketing, and integrate it with your

overall marketing plan.

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Page 16: 10 Books Every Marketing Professional Should Read

“Marketing is a contest for people’s attention”

Seth Godin

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Page 17: 10 Books Every Marketing Professional Should Read

This book by Seth Godin really is the one that began the digital marketing fad; and this book still continues to be incredibly

influential in the strategic planning of connecting with a digital audience.

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Page 18: 10 Books Every Marketing Professional Should Read

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”

Robert Cialdini

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Page 19: 10 Books Every Marketing Professional Should Read

This classic marketing book discusses the elements involved in the art of persuasion in addition to analyzing what causes a prospect to say “yes” or “no to a product or service that you

offer.

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Page 20: 10 Books Every Marketing Professional Should Read

“Stop Writing about Everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe... Find your niche, and then go even more niche."

Joe Pulizzi

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Page 21: 10 Books Every Marketing Professional Should Read

Are you looking to develop engaging content? Joe Pulizzi explains how a company can cut through the noise that’s

populating the web and connect with their target audience.

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Page 22: 10 Books Every Marketing Professional Should Read

“Companies must tell their stories and spread their ideas online, at the precise moment that potential buyers are searching for answers.”

David Meerman Scott

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Page 23: 10 Books Every Marketing Professional Should Read

David Scott provides us with the latest trends in marketing and PR, in addition to supplying us with an overview of the new tools and

techniques that companies can use to communicate with buyers directly.

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Page 24: 10 Books Every Marketing Professional Should Read

Want to learn more marketing tips and tricks? Click here.

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