1June 2005June 2005European CommissionEuropean Commission

KTC SeminarKTC SeminarSeoul – 2 June 2004Seoul – 2 June 2004

The fight against counterfeiting The fight against counterfeiting and piracyand piracy::

An EU StrategyAn EU Strategy

For the Enforcement of For the Enforcement of Intellectual Property Rights in Intellectual Property Rights in

Third CountriesThird CountriesAnne VerronAnne Verron

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IntroductionIntroduction

European Commission’s DG Trade and its role in the IP field.

International framework for IP protection.

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IntroductionIntroduction

Persistent alarming levels of counterfeiting and piracy worldwide

Need for the EU to address the issue

IPR Enforcement in the European Union (EU) Enforcement within the EU

Enforcement at the external border

Enforcement in third countries

The Enforcement Strategy

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I. Counterfeiting and piracy: I. Counterfeiting and piracy: a shared concerna shared concern

Protection of right-holders Incentive and reward to creativity and innovation

Incentive to investment, job creation, protection of tradition

Protection of users’ health and safety Dangers of fake food, pharmaceuticals, toys, seeds, electrical

appliances, automobile and aircraft spare parts

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I. Counterfeiting and piracy: I. Counterfeiting and piracy: a shared concerna shared concern

Issue of public order and security Links with organised crime and terrorism

International credibility and way to attract foreign investment

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I. Counterfeiting and piracy: I. Counterfeiting and piracy: a shared concerna shared concern

A few facts and figures

Need to comply with international rules set out in WTO – TRIPs Agreement: article 41 to 61

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II. The European Commission’s II. The European Commission’s Strategy for IP EnforcementStrategy for IP Enforcement

A. The Strategy’s eight proposals for action

1. Identify the priority countries

2. Raise enforcement concerns more systematically in bilateral / multilateral contexts

3. Enhance political dialogue with trading partners

4. Target technical assistance

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II. The European Commission’s II. The European Commission’s Strategy for IP EnforcementStrategy for IP Enforcement

4. Use dispute settlement mechanisms

5. Create public-private partnerships

6. Raise awareness of the public

7. Improve institutional cooperation within the Commission

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II. The European Commission’s II. The European Commission’s Strategy for IP EnforcementStrategy for IP Enforcement

B. The Strategy’s implementation Sending of questionnaires to update the

Commission’s 2003 Survey

Enforcement Guidebook

Initiative in the TRIPs Council

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II. The European Commission’s II. The European Commission’s Strategy for IP EnforcementStrategy for IP Enforcement

C. Examples of EU’s action in Asia

Dialogue with Korea

EU-Japan Joint Initiative on IP Enforcement in Asia

EU-China IP Dialogue