1 How to Become a Strategic Communicator. 2 Building a Communications Strategy Beyond the status quo.

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<ul><li>Slide 1</li></ul> <p>1 How to Become a Strategic Communicator Slide 2 2 Building a Communications Strategy Beyond the status quo Slide 3 3 Building a Communications Strategy Key Elements of a Communications Strategy Context Strategic considerations Objectives Target audiences Messages Tactics and tools Evaluation Slide 4 4 Building a Communications Strategy The Context Economic, social, and political environment Media scan Trends in public opinion Historical context Corporate culture and goals Slide 5 5 Building a Communications Strategy Strategic Considerations Anticipate change Risk analysis SWOT (strengths, weaknesses, opportunities and threats) Slide 6 6 Building a Communications Strategy Objectives Set your goals Make them SMART: specific, measurable, attainable, realistic, timely) Slide 7 7 Building a Communications Strategy Target Audiences Who do we need to talk to? Start local and go global Audience research Slide 8 8 Building a Communications Strategy Messages Revisit objectives Three to five key messages Keep them succinct and simple The sticky message Slide 9 9 Building a Communications Strategy Tactics and Tools Fit with the objectives Adapt for specific audiences Slide 10 10 Building a Communications Strategy Reaching Government Decision-Makers Policy briefs Face-to-face Through media Through the general public Slide 11 11 Building a Communications Strategy Evaluation Why What How Build in evaluation at the start A communications strategy is organic Slide 12 12 Building a Communications Strategy In Brief Analyze the context Set objectives Think of your target audience Write succinct messages Determine tactics Evaluate Slide 13 13 How to Become a Strategic Communicator And if you do that Congratulations! You are a strategic communicator. Slide 14 14 In Summary </p>