1-greg_zsk - brazil - november 2010

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    Zincessen

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    life Zinc Saves Kids

    An IZA initiative in support of UNICEF

    Seminrio de Micronutrientes

    Sao Paulo, Brasil

    November 2010

    Greg Brouwer

    Director, Zinc Nutrient Initiative

    International Zinc Association

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    life Zinc is Essential for Life

    Humans, animals, plants need zinc to function Affects over 300 enzymes in the body

    Helps generate cells and is important for growth

    and brain development

    Key for immune system

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    Source: Bryce J. et al., Lancet 2005

    Global Causes of Under 5 Child Deaths

    18% of infant deaths are caused by Diarrhea,

    compared to 3% by AIDS!

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    life The Rapid Deterioration

    Children becomedehydrated, losing all

    bodily fluids and nutrients.

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    What Makes Diarrhea

    Deadly?One of the leading factorsassociated with diarrhea is zincdeficiency!

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    life Zinc Deficiency is a Global Problem

    One in three people are at risk of zinc deficiency.This means 2 billion people worldwide!

    WHO attributes 800,000 deaths to zinc deficiency

    of which 450,000 children under the age of five.

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    Those children who do not die suffer from growth and

    development retardation and stunting.

    This in turn translates into lost productivity in adult life.

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    Zinc Deficiency is CurableThe World Health Organization (WHO), UNICEF, and

    the International Zinc Nutrition Consultative Group(IZiNCG) proved beyond doubt the link between zinc

    deficiency and child mortality.

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    Effective Interventions with Zinc

    Zinc and ORS to treat acute diarrhea

    Zinc supplements and zinc-containing MNPs

    for prevention

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    life Zinc Treatment is Already a Success

    It has been implemented in several African countries

    with astounding results. The need now is to spread

    the treatment.

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    life Zinc Saves Kids

    IZA in partnership with UNICEF started a

    program called Zinc Saves Kids

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    life Countries with high zinc deficiency

    Source The Lancet Maternal and Child Undernutrition Series January 2008

    Countries of Focus

    Bolivia Ecuador

    Guatemala Peru

    DR Congo Ethiopia

    Ghana Mozambique

    Nigeria Senegal

    Tanzania Uganda

    Kazakhstan Kyrgyzstan

    Bangladesh Cambodia

    India Indonesia

    Nepal

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    We Have Already Started

    First IZA contribution to Zinc Saves Kids: US$1.66 million

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    life How Can You Contribute?

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    Zinc Saves Kids Program8 June 2010

    1000.00

    Corporate Sponsorship

    Zinc Saves Kids account#200044412021Swift: PNBPUS33ABA: 053000219Wachovia BankCharlotte, NC, USA

    http://rds.yahoo.com/_ylt=A0WTefUTWExLiikBkiuJzbkF;_ylu=X3oDMTBpdnJhMHUzBHBvcwMxBHNlYwNzcgR2dGlkAw--/SIG=1fc3l9vc7/EXP=1263380883/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=donate&ei=utf-8&fr=yfp-t-701-s&w=139&h=121&imgurl=www.enhancedfundraising.com/Resources/donate.jpeg&rurl=http://www.enhancedfundraising.com/advertisers.html&size=3k&name=donate+jpeg&p=donate&oid=fcc96288ec8d555e&fr2=&no=1&tt=2882298&sigr=11jgrk497&sigi=11ho7k5od&sigb=12dlbo2ld
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    Press the button on this website:www.ZincSavesKids.org

    Personal Contributions

    http://www.zincsaveskids.org/http://www.zincsaveskids.org/
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    What else can you do?

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    Communication Materials

    Website

    Brochures

    Press Releases

    Newsletter

    Advertisements

    Video

    Posters/Banner

    Donation Kits

    PowerPoint Presentation

    Social Networking: Facebook, etc.

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    Zincessentialfor

    life www.ZincSavesKids.org

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    life

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    Zincessentialfor

    life Posters

    & Brochures

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    Banner for your website

    and link to www.ZincSavesKids.org(www.ZincSavesKids.org/Portuguese)

    http://www.zincsaveskids.org/http://www.zincsaveskids.org/Portuguesehttp://www.zincsaveskids.org/Portuguesehttp://www.zincsaveskids.org/
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    Together we can make a difference