1 globalization and emerging firms 10 consumer …978-1-137-36678-8/1.pdf · 1 globalization and...

288

Notes

1 Globalization and Emerging Firms

1. Excerpt from speech of World Trade Organization Director General, Geneva, May 18, 2006, WTO News, http://www.wto.org/english/news_e/sppl_e/sppl27_e.htm (retrieved on August 3, 2013).

10 Consumer Marketplace

1. A&W Restaurants, Inc. is an international chain of fast-food restaurants, distinguished by its draught root beer and root beer floats. It is a fast food franchise company with locations throughout the world, serving a typical fast food menu of hamburgers and French fries, as well as hot dogs. A number of its outlets are drive-in restaurants with carhops.

11 Global Effects of Innovation and Technology

1. An exoskeleton may be explained as the external skeleton that supports and protects the internal skeleton of the human body.

2. Renato Ruggiero, Regional initiatives, global impact: cooperation and the multilateral system, Speech by the former Director General, World Trade Organization, WTO News, November 7, 1997.

3. Excerpt, Speech of Director General, World Trade Organization, Geneva, May 18, 2006, WTO News, http://www.wto.org/english/news_e/sppl_e/sppl27_e.htm.

4. Report of the UN System Task Team on the Post 2015 UN Development Agenda, unpublished document, http://www.un.org/en/development/desa/policy/untaskteam_undf/thinkpieces/28_thinkpiece_science.pdf (retrieved on October 2, 2013).

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315

Index

AACCA paradigm, 156acquiring consumers, 270–271administrative complexities, 183adoption process, stages of, 157–158adoption theory, 155ambidextrous innovation, 80ambidextrous strategy, 26analytical attributes approach,

187–189anti-globalization, 6

Bbehavioral manifestation, 234–235beliefs, 236blue ocean strategy, 81bottom-of-the pyramid market, 119brand motivation, 240breakthrough innovations, 68–69building local capacity, 147business conflicts, 73business learning cycle, 44business model innovation, 82business partnership strategies, 221business strategy, 258

Ccannibalization process, 16capabilities and competencies,

122–124attributes of, 124capabilities audit, 125network, 126

change management, 245–248cloud technology, 278co-creation, 67, 81, 108commercialization process, 97–98comparative advantage, theory of , 7,

27–29competition lifecycle, 13competitive forces, 19–22competitive intelligence, 16–19competitive marketplace, 4

concept development, 97consumer loyalty, 238consumer psychology, 234consumer value grid, 76collaborative product designing,

186–187core competencies, 107, 124corporate venture, 142–144cross-cultural challenges, 219cost-benefit ratio, 181cost drivers of technology, 169customer-centric strategy 75–76, 138,

251–253customer involvement, 106culture, 51cultural drivers, 225–228cultural goods, 226cultural industries, 227customer lifetime value, 258–260customer services, 139customer touch point, 75

Ddecentralization, 49decision making, 42, 132decision process dynamics, 129diffusion of technology, 10Disney store, 262disruptive innovation, 84, 200–202

attributes of, 201low end, 201

disruptive products, growth of, 203disruptive technology, attributes of,

204–206dynamic complexity, 78

Ee-commerce, 160, 164, 210economies of scale, 21entrepreneurship, 31–35enterprise ecosystems, 33entrepreneurial design attributes, 48entrepreneurial economy, 32

316 Index

entrepreneurial learning, 43curve, 45–46

entrepreneurial thinking process, 37–80

entrepreneurial mindset, 41, 54entrepreneurial strategy, 37ethnic marketing, 231 evolution of global markets, 4–5

Ffast moving consumer goods, 104fugal innovation, 83functionality related competency, 127

Gglobalization, 3

thought process, 6environment, 7rationale for, 8

global-local marketing, 283–284global marketing process, 11, 280global start-ups, 54going global, 7google, 103go-to-market strategy, 116–117,

254–255General Electric Company, 248General Motors Company, 164, 219,

264

HHofstede’s paradigm, 230holistic thinking, 73hybrid innovation, 137hybrid strategies, 284–285

Iincremental innovation, 80, 114idea filtration, 95idea generation, 91ideation process, 92–94innovation and creativity, 65innovation and diffusion, 60innovation breakthrough, 27innovative business model, 40, 90innovation complexity, 66–67innovation cycle, 98–100innovation diffusion cycle, 102innovation generations, 135

innovation-led products, 101innovation metrics, 108–112

resources platform, 111capability platform, 111

innovation process, 23, 68–69, 90, 92, 114

innovative products, failure of, 204innovation tasks, 69innovation types, 79–80innovation value chain, 91interactive design, 73internalization, 276innovative payment system, 161intervening technology, 29

Kkaizen, 39, 61knowledge creation, 46knowledge management, 60knowledge transfer, 46

Llow cost entrants, 20learning communities, 64LIFE framework, 53learning process, 44

Mmanaging future threats, 217managerial performance, 63market arena, 256market behavior, shifts in, 10market competition, 12–14market competiveness, 197market control, 282–283market-driven innovation, 69market dynamics, 173, 274market opportunity, 115market orientation, 141marketplace strategy, 29market thickness, 220marketing-mix, 101marketing technology, growth of,

159–161material culture, 231microeconomic environment,

175–177modeling marketing strategy, 15multi-channel marketing, 209

Index 317

multi-channel strategy, 266multi-year cycle, 215myths on innovation, 25

Nnew products, adoptions of, 158–159new product venture, 141

Ooligopolistic competition, 14open innovation, 84operational thinking, 73organizational change, 244organizational complexities, 71organizational culture, 50–52organizational design, 48, 130organizational discipline, 85organizational integration, 56organizational learning, 58–59, 61

Pperceptional mapping, 237, 264personality traits, 233–235philosophy of marketing, 4point-of-sales promotion, 165process innovation, 81process dynamics, 86product attractiveness, 105product choice, 261product design strategy, 198product diversification, 118product line, 30, 195product improvements, 134product innovation, 112

critical success factors, 112product positioning, 262–263product reliability management, 135product strategy, 117profit center approach, 257

Qquality function deployment, 106

Rradical innovation, 80radio frequency identification, 167,

210recreational shopping, 220relationship marketing, 241–244

repeat buying behavior, 173result oriented learning, 61robotics technology, 273

Sseasonality, 192self-reference criterion, 229self-service technology, 162smart card technology, 208social institutions, 219social networks, 62stage-gate process, 90, 113, 149–151stages of technology, 148standardization, 198start-up firms, 201strategic business leadership, 181strategic entrepreneurship, 36strategic integration, 74–75strategy innovation, 24supplier relationship, 140sustainable business development, 35sustainable innovation, 82system dynamics, 77systems thinking, 72

Ttaxonomy of learning, 64taxonomy of innovation, 79team learning, 63test marketing, 96–97Thompson’s typology, 29technology communication, 171technology complexity grid, 182–184technology development, 152–154technology drivers, 166–168,

179–180technology failure, reasons of, 212

causes and effects, 214–217technology growth, 171, 272technology intervention, 207technology marketing, 168technology strengths, 176–178

Uuser-driven innovation, 83

Vvalue chain management, 144–147value innovation, 127

318 Index

value management, 76value marketing strategy, 119vertical differentiation, 131vertical organizational network,

282

WWal-Mart, 138women entrepreneurs, 54work ethics, 50World Wide Web, 212

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