1 fashion apparel & accessories
TRANSCRIPT
Fashion Apparel & Accessories
Chapter 1
The Nature & Scope of the Industry
Fashion apparel and accessories is a multi-billion dollar industry
The Nature & Scope of the IndustryFashion industry employs 1 million workers:
Women & Children’s 400,000 employees
Men & Boys 335,000 employees
Hat Workers 16,000 employees
Furs 2,000 employees
Other accessories 41,000 employees
The Nature & Scope of the Industry
Fashion apparel & accessories industry ranks 4th in manufacturing after steel, electronics and motor vehicles.
The Nature & Scope of the Industry
Apparel & Accessory producers now use licensing to enhance their products.
Licensing- an arrangement where a well-known designer permits another company to use his or her name on products.
Ex. Liz Claiborne, Ralph Lauren
The Nature and Scope of the Industry
Licensing increases customer awareness by offering a vast assortment of different merchandise at many price points. Before licensing, only the affluent could afford designer merchandise.
The Nature & Scope of the Industry
Fashion retailing continues to grow:
1. Chain Operations
2. Department stores
3. Direct Marketing (catalogs)
4. Home Shopping Networks: Bargain items to upscale
The Nature and Scope of the Industry
The Language of FashionSTYLE - the characteristics that distinguish one apparel or accessory from another.
The Nature & Scope of the Industry
Fashion – the style that is popular or prevails at the time
Fad – a fashion that is short lived.
The Nature & Scope of the Industry
Silhouette - the shape or outline of a garment.
Straight or tubular
Bell-shaped or bouffant
Bustle or back fullness
The Nature & Scope of the Industry
Classic – a term used to describe a style that is always a fashion staple.
Collection – an expensive line
The Nature & Scope of the Industry
Couturier- a french term used to describe male designers. (only the most original creators are referred to as couturiers).
Couturiere- the female designer
The Nature & Scope of the Industry
Haute couture (oat koo tour)- high fashion
Pret-a-porter (pre tah portay) – ready to wear apparel
The Nature & Scope of the Industry
Knock- off – a copy of a higher priced design
Custom Made – merchandise that is specifically tailored to fit a customer’s measurements.
The Nature & Scope of the IndustryResource – a term that is used by retailers to describe the manufacturers or wholesalers from whom they purchase.
The Nature & Scope of the IndustryFashion Cycle – the stages through which fashion passes from introduction to decline.
Trend – the direction in which fashion is moving
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The Nature & Scope of the Industry
Hot item (Ford)- a best selling item that is reordered again and again.
Trunk Show – a method of showing a collection of apparel by designers in stores.
The Nature & Scope of the Industry
Showroom – the place which vendors show their lines of merchandise to prospective buyers.
Seventh Ave. – the entire garment center of New York.
The Nature & Scope of the Industry
Price point – a specific price at which a line is offered for sale.
Off-price – a price that is lower than the original wholesale price.
The Nature & Scope of the Industry
Jobber- a term that is synonymous with wholesaler.
Off-shore production –when a manufacturer creates a line in one country and has it produced in another.
The Nature & Scope of the Industry Market Week- the period of time when the store buyers come to the wholesale markets to place their orders for the next season.
The Nature & Scope of the Industry
The Fashion CycleIntroduction Stage – highest price point
Growth Stage – Copies are made: knockoffs, line for line copies, adaptations.
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Intro
Growth
The Nature & Scope of the Industry
Fashion Cycle con’tMaturity Stage – greatest sales volume, retailers and manufacturers need the ability to determine when the popularity will decrease.Decline Stage – drastic price reductions
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Intro
Growth
Maturity
Decline
The Nature & Scope of the Industry
The World’s Fashion CapitalsNew York CityParis MilanLondonTokyoHong Kong
The Nature & Scope of the Industry
Due to increasing production expenses, many Seventh Avenue manufacturers are producing in less expensive cities.
The Nature & Scope of the Industry
The greatest designers are members of the best known fashion trade association called the Chambre Syndicale de la Coutre Parisienne.
The Nature & Scope of the Industry
Hong Kong produces much merchandise for designers such as Giorgio Armani and Clavin Klein due to lower wages and expert tailoring.
The Nature & Scope of the Industry
ClassificationsThe women’s apparel market offers a great number of size ranges to accommodate the many different types of female figures.
The Nature & Scope of the Industry
Women’s Wear size ranges:Misses Juniors PetitesWomen’s Half SizesTall Sizes
The Nature & Scope of the Industry
Men’s Wear size ranges:RegularShort/LongExtra LongPortlyStoutExtra Large
The Nature & Scope of the Industry
Children’s Wear Size Ranges:InfantsToddlersChildren’s Girls’/ Boys’PreteenYouth
The Nature & Scope of the Industry
Apparel & Accessories of the 20th century
The Nature & Scope of the Industry1900’s- Formal wear, floor- length, waist-fitted dresses, large hats with feathers and bows, gloves, laced up boots, children’s wardrobes mimicked those of their parents.
The Nature & Scope of the Industry
Gibson Girl
The Nature & Scope of the Industry
1910’s – straighter, simpler lines, hobble skirts, smaller hats, handbags, parasols
The Nature & Scope of the Industry
1920’s – Shorter dresses, (new flapper look), long torso silhouette, long chains, shorter hair, cloches- close fitting hats, multi-layered fringes.
The Nature & Scope of the Industry
1930’s – bias cut gowns, heavily padded shouldered suits
The Nature & Scope of the Industry1940’s – war time restrictions; nylon used for parachute production, straight & simple silhouettes. End of war: Dior’s New Look- full skirted longer skirts.
The Nature & Scope of the Industry
1950’s – Strapless dresses, pedal pushes, full skirts over petticoats, poodle skirts
The Nature & Scope of the Industry
Chanel’s introduction of the chemise – a dress silhouette that is tubular, is straight lined and void of a waistline.
The Nature & Scope of the Industry
1960’s – Beatles “mod” look, go-go boots, miniskirts by designer Mary Quant, pillbox hats, bold geometric shapes.
1960’s
The Nature & Scope of the Industry
1970’s – pants – flares, minis, hot pants, high platform shoes, denim resurfaced by Calvin Klein (designer jeans)
1970’s
The Nature & Scope of the Industry
1980’s – Pouf dresses popularized by LaCroix designer labels, warm-up suits, sneakers, business suits for working women, faux pearl necklaces.
The Nature & Scope of the Industry
1990’s – individuality – varying skirt lengths, flares, platform shoes.