1 emc confidential—internal use only tc conference vegas 2012 sql server 2012 big data overview

1EMC CONFIDENTIAL—INTERNAL USE ONLY

TC Conference Vegas 2012

SQL Server 2012 Big Data Overview



Source: Piper Jaffray, CIO Software Survey, Nov. 15, 2011

Software Gainers & Losers

Microsoft is gaining wallet share

How does EMC benefit?



Everything Changes in 2012



SQL Server 2012 Why should we care?

– MSFT #1 focus– EMC Diamond Sponsor

– $5B Storage HW– 2,600 PB Storage HW– >85% on Entry-Level / Midrange

Storage– >50% of Environments Replicated– >60% Deployed as New Project

– 60% Virtualized– 90% of SAP deployments

involve integration with Microsoft

What’s New in 2012?– AlwaysOn Availability Groups– Performance enhancements– New BI capabilities– Announced at Denali VLE– EMC Diamond Sponsor

Sales Plays– SAP replatforming

▪ 22K SAP / Oracle seats▪ Legacy Intel based migration

– DW, SharePoint, Other apps



SQL Server 2012 Delivers

Enable mission critical Performance,

Scalability and Availability, Protection

at low TCO

Peace Of Mind At The Right Price

Unlock new insights with pervasive data discovery across the

organization

Intelligence For All

Create business solutions fast, on your terms across server and private or public cloud

Agility For The Future



Why EMC for SQL Server 2012Mission Critical and Cloud Infrastructure Leader

MISSION CRITICAL

CONFIDENCE

BREAKTHROUGH

INSIGHT

CLOUD ON

YOUR TERMS3-4X More Performance

> 5 9’s Reliability & Availability

80% Faster Provisioning

Up to 10x Faster Backups

10-30x Less Backup Storage

Replicate/Recover In Minutes

Optimized SQL Server Data Warehouses with

EMC

From Insight-To-Action With Microsoft BI Tools and EMC Platforms and

Consulting

19+ Gold and Silver Microsoft Consulting

Competencies

Virtualization Readiness

SQL Server Migrations

VMware or Hyper-V Support



Why EMC VNX For Microsoft SQL Server

Simple – Tune SQL Server In 80% Less Time With– Provision SharePoint 4X Faster

Efficient – Realize 50:1 SQL Server Consolidation Without

Storage Bottle Necks With FAST Cache

Powerful– Run Virtualized Microsoft SQL

Server 3 Times Faster– All Flash VNX Delivers 10X SQL performance At

1/8th the TPM cost vs. All HDD VNX

DatabaseApplicationsTest/Dev

Virtual ServerVirtual ServerVirtual Server

SAS

NLSAS

Flash

FAST Cache



FAST VP for Symmetrix VMAX

SQL Server SQL Server SharePoint

Virtual Server Virtual Server Virtual Server

FC

Increasing Microsoft SQL Server Performance And Efficiency

• FAST VP and Microsoft SQL Server

• Up To 40% Higher Performance

• 40% Lower Cost Of Storage

• Present More Capacity In Less Time While

SQL Server Applications Remain Online • Less Tuning And Management Required By

SQL Server DBAs



SQL Server 2012 Performance with VMAXe FASTVP and AlwaysOn Availability Groups (Local)

Objective: Characterize performance & functionality of virtualized SQL Server 2012 using AlwaysOn replication

– Run production TPC-E workload (baseline) with FASTVP enabled for Production only (no replica)

– Create and enable availability group (Read-only secondary database replicas on FASTVP enabled storage).

– Re-run same production TPC-E workload. Characterize the performance of both source & secondary replicas.

– Execute read-only workloads (Analytics/OLAP) on the secondary replica

– Achieve 30,000 IOPS



EMC VFCache Improves Server Performance

• Server Flash caching solution that uses intelligent caching software and hardware technology to reduce latency and increase throughput

• “Hottest” data accessed through VFCache in the server providing increased performance

• VFCache benefits SQL Server 2012:• Lower database I/O latency by 60%• 50% more I/O serviced within 1 ms• 4X more transactions per SQL Server

database• Perfect fit for OLTP workloads

Tran

sact

ion

s Pe

r M

inu

te (

TPM

)

Read

Late

ncy

(S

ec)



VNX FAST Cache boosts SQL2012Data Disk RAID FC

OLTP DB Files

600K SAS 5 ON

System DB 600K SAS 5 OFF

TempDBs 600K SAS 1/0 OFF

DB Logs 600K SAS 1/0 OFF

FAST Cache: 14 x 100GB SSDsWorking Set < FAST Cache

Results:• 5x Improvement of IOPS and TPS• 30 Minute Cache Warming

IOP

STP

S



Best Practices: First and foremost

1. Don’t over complicate things2. Plan for performance not capacity3. Plan for recovery and not backup4. Maximize the technology you own5. Understand the applications using SQL

Server• SQL Server is just the database!



• It might not be about performance• But when it is isolate…

• Database Files RAID 5• Log Files RAID 1/0• Data Warehouse RAID 5 or 6

• Group workloads of similar I/O together

Best Practices



Key Perfmon CountersPerfmon Counter Description

Disk Reads/sec Disk Writes/sec Disk Transfers/sec

Measures: Number of IOPs - Read, Write, Total

Average Disk Bytes/Read Average Disk Bytes/Write

Measures: Size of I/OsLarger I/Os tend to have higher latency (for example, BACKUP/RESTORE operations issue 1 MB transfers by default).

Average Disk sec/Read Average Disk sec/Write

Measures: Disk latency 1 - 5 milliseconds (ms) for Log (ideally 1 ms or less on average) 5 - 20 ms for Database Files (OLTP) (Ideally 10 ms or less on average) Data Warehousing / DSS – does not apply!

Current Disk Queue Length

Measures: # of outstanding I/Os waiting to be read or written from the storage. High queue depths + high latencies = performance problem! High queue depth + low latencies = active and efficient system.

Disk Read Bytes/sec Disk Write Bytes/sec

Measures storage: bandwidth



A Day in the life of SQL Server…SQL Server Storage I/O

Plan for user load peaks, not systematic peaks…



Optimized Backup and Recovery for Microsoft SQL Server

Integrates easily and seamlessly into existing Microsoft SQL Server and all MS applications

Fast, online backup for Microsoft SQL Server databases with data deduplication

Optimized for large high-change databases

Keep more full backups online for rapid restore

All managed with a single interface

Built-In data replication for DR

Avamar Data Store

Avamar Client

Data Domain System

DD Boost

DD Boost

NAS

ROBO



Improve Microsoft Replication Efficiency

• Automates management of point-in-time replicas on EMC storage • Application consistent replicas for Microsoft SQL Server, SharePoint

and Exchange Server.• Ideal for physical and/or Hyper-V environments• Can accelerate initial seeding of AlwaysOn Availability Groups• Single management console with wizards for ease of use

Data RepurposingCopy production databases for analysis and/or Reporting

Instant Restore“Gold copy” of production databases for instant restore

Backup AccelerationBackup SQL Server data without impacting performance

Replica #2Replica #1 Replica #3



Mission Critical Availability

Multisite Microsoft Clustering

Flexible Failover Policy

Improved Diagnostics

Built for consolidation scenarios

Multi-Database Failover

Multiple Secondaries (up to 4)

Active Secondaries

Integrated HA Management

AlwaysOn Availability Groupsfor database protection

AlwaysOn Failover Cluster Instancesfor instance level protection

SQL Server 2012 introduces two high availability options as part of SQL Server AlwaysOn



Lookup best practices

Array Management Tools

Windows Server Manager

Failover Cluster Manager

Hyper-V Manager

SQL Sever Mgmt Studio

Multiple points of management for provisioningSQL Server Provisioning - today



Demo

ESI Provisioning for SQL



Purpose-Built ConfigurationsAccelerate your SQL Server deployments

• SQL Server Fast Track Data Warehouse

• Working with Microsoft and partners designing cost-effective, balanced systems for DW workloads

• Workload optimized storage configuration

• High-Bandwidth and cost effective storage configuration (VNX 5500 Bandwidth)

• High-Throughput flash performance storage configuration (VNX 5500-F)

• EMC Proven Solutions• Well tested and documented realistic

configurations• Whitepapers and Best Practices



EMCC’s Comprehensive SolutionsVirtualizing Applications & Desktops

End User

Computing

EMC Global Services will develop customers’ end user computing solution that encompasses strategy, plan, design, and implementation to increase employee and IT productivity, reduce costs, and improve security by centralizing device management and enabling employees to access data and applications from anywhere and from any device.

EMC offers an End-to-End Solution• Plan: Strategy/Business Case/Assessment• Deploy: Design/Implement• Operate: Optimize/Support/Manage

Key Messages• Centralized Computing Resources• Increased Standardization• Streamlined Management + Security• Increased Flexibility and Performance• Lower OpEx and CapEx Costs

Virtualizing Microsoft

Applications

EMC Global Services will leverage its deep Microsoft Applications experience to enable organizations to develop, deploy, and operate virtualized Microsoft applications that are highly optimized for cloud environments to speed application deployment and increase scalability.• Virtualized Microsoft Exchange • Virtualized Microsoft SharePoint• Virtualized Microsoft SQL Key Messages

• Improved application performance• Exceed Application Service Levels• Streamlined IT management• Improved availability and disaster

recovery• Reduced testing, dev time, costs

EMC offers an End-to-End Solution• Plan: Strategy/Bus.Case/Assessment• Deploy: Design/Implement• Operate: Optimize/Support/Manage



Virtualizing Microsoft ApplicationsEMC Application Transformation Services

Telephony Enablement

Network Conferencing

Application Virtualization Services

Migration Factory for Enterprise Messaging

Services

Enterprise Messaging Archiving and Compliance

Services

Instant Messaging Presence

Enterprise Messaging

Strategy & Assessment Services

Intranet Extranet


Governance Services

Upgrade and Migration Services

Social Collaboration and Mobility


Data Governance, Data Quality, and MDM

Data Warehousing

Business Intelligence & Data Visualization

UC Services SharePoint Services SQL Services

Advanced Analytics



TSS Application Services Next big play for SAP services is the support

of Hana– Existing VNX Deployment and MPFS Module will be

leveraged– Still determining if additional services could help with

the solution sell for Hana

Future SAP services will support Landscape Virtualization Manager (LVM)

Microsoft services will be targeted at sizing and layout

– Applicable for Exchange, SharePoint and SQL Server– Also incorporate Jetstress Testing for Exchange

Must determine if there is appropriate market demand for HyperV services

– Can build a suite of services similar to those recently built to support VMware

Acceleration &

OptimizationServices

SAP

MicrosoftExchange SharePoint SQL Server

Oracle



Your Feedback is Needed to Prioritize Service Development• The following link will direct you to the TSS Portfolio Services kits that are currently

available

http://one.emc.com/clearspace/community/active/global_services_managed_services_tss_and_residency/gs_technology_solutions_and_services/tss_global_portfolio?view=overview

• Please provide feedback on the TSS Apps services that would be valuable to your customers

• TSS Portfolio will be creative in terms of developing in the field, pilots, etc. in order to meet you needs







Gary Ciempa, Global Practice Senior Director(860) 638-9100

[email protected]

Charlie Haney, Americas App Infrastructure, Service Line Leader(720) 873-7921

[email protected]

Peter Kovacs, Global Practice Manager(631) 375-9036

[email protected]

Brant Hummel, Americas App Infrastructure, National Solution Principal (267) 303-2997

[email protected]

Thank You

mailto:[email protected]








Competitive Landscape

Competitor Focus EMC Counter

HP HP Database Consolidation Appliance• Prebuilt Configuration including hardware,

SQL Server and management software (Microsoft System Center)

• Complete virtualization appliance optimized for real-life SQL workloads

• EMC has partnered with Microsoft and other partners to build Fast Track Configurations to deploy SQL in a predictable, confident manner.

• EMC works with Microsoft to develop joint engineering best practices for SQL Server.

Network Appliance

• Will position integrated data management software and comprehensive support services

• SnapManager- automated database cloning activities

• EMC recognized as the industry storage leader in supporting Mission Critical Microsoft Applications (IDC)

• Backup leadership with full suite of products for local and remote protection



ESG SQL Solutions Roadmap

SQL OLTP:

SQL DW:

SQL BI:

(711) DR for SQL Server 2012

• VNX 5700• FAST Suite• RecoverPoint/CE

(779) SQL 2012 – DW

• VNX 5500 BW Inyo (stripe element size tuning)

• 50TB dataset – TPC-H/DS• Optionally Fast Track

(697) BI Suite – SQL2012+SP2010 (ColumnStore + Crescent)• VNX 5700• Hyper-V v23• FAST Suite• Protection

First Half 2012 Second Half 2012



Summary

MSFT is the largest ecosystem and #2 in IT Budgets – EMC needs to ride the wave

Everything is changing in 2012– Windows, SQL, Exchange, SharePoint, System Center

EMC’s sweet spot is around core infrastructure, application platform, data protection and services

SQL Server is sold through applications that use it, get to know the App Owners

EMC has best of breed solutions for local and remote data protection and free storage provisioning for Microsoft

When discussing Microsoft Availability Groups, highlight EMC’s strengths, support for SQL replication and deep Microsoft relationship



Get Smart

Everything Microsoft at EMC – http://www.emc.com/everythingmicrosoft

– Ask questions of Microsoft Community– Find latest Solution Guides– Find latest Demos– Ask for help sizing Microsoft workloads– Dedicated page to SQL Server 2012

http://www.emc.com/everythingmicrosoft



Feedback

Having Trouble -> https://www.surveymonkey.com/s/ESG05

1 emc confidential—internal use only tc conference vegas 2012 sql server 2012 big data overview

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