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Email Deliverability @ Eloqua

Providing Industry-Leading Email Management Tools

May 2009

Eloqua’s Deliverability Solution

Branding & Deliverability Packages (B&D)Bronze, Silver, Gold & Boost

Integrated Testing & Management ToolsComprehensive Bounceback Processing & ReportingAutomated List ManagementRobust Activity-Based Segmentation Tools Access to Best PracticesWhitelists, Blacklists & Feedback LoopsIndustry Leadership, Partners & Certification Industry Expertise – Dennis Dayman & Team

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B&D Packages- September 2009

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Bronze Silver GoldB&D Boost

(w/ S or G only)

SPF/SenderID --

Branded Bounceback 1 3 5

Branded DNS

DKIM/DK * *

Mailbox Monitor Test (Seed List Sending Only)

Lite/Exp: 5 Team: 10

Enterprise: 15

Lite/Exp: 5 Team: 10

Enterprise: 15

Lite/Exp: 5 Team: 10

Enterprise: 15

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Email Inbox Preview Tests 35

Branded Image and Links

Dedicated IP 1 3 --

Mailbox Monitor Live 35

Reputation & Blacklist Monitor

Delivery program assistance 1 inc/yr 3 inc/yr +2 incidents/yr

* By request only and based on “From” addresses- Silver gets up to 3, Gold gets up to 6

Components and Value of B&D Tiers

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Feature BenefitsBranded Bounceback Domain -Establish Domain w/ ISPs

-Full Branding of All Email Headers-Distinction from Shared Range Domains

1 Dedicated IP -Establish distinct sender reputation-Protection from shared range IP issues

Branded DNS -Protection from shared domain blocks-Isolate brand from everyone else

Branded Images & Links -Comprehensive email content branding-Consistent branding across content & headers (avoid certain spam tests/filters)

Domain Keys / DKIM Support - Up to 3 “From” Addresses w/ Silver - Up to 6 “From” Addresses w/ Gold

-Identity/Brand Protection against forgery & authentication with ISPs/ESPs-Access to Email Accreditation programs-Access to Yahoo! Feedback Loop

Deliverability Program Assistance - 1 Event w/ Silver - 3 Events w/ Gold

-Delivery tracking, whitelist and feedback loop management, ISP relations, consulting services related to deliverability, reputation repair, mail filtering issues and/or technical details of sending bulk email-Leverage industry knowledge and connections of Deliverability Officer to resolve larger deliverability issues

3 Dedicated IPs -Fallback IPs in events of false-positive spam-flagging-Lower volume per IP (less likely to trigger volume spamblocks)

Upgraded Email Deliverability Testing -More test events & a new test type for more frequent/accurate deliverability checks-Better insight into ISP reputation

Self Reputation Management & Education

-Comprehensive reputation/blacklist analysis & management at your convenience (fully integrated with Eloqua)-Documentation to facilitate comprehensive deliverability education

Integrated Testing & Management Tools

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Partnered with

Bounceback Processing & Reporting

Automated processing & categorization of bounceback messages Comprehensive reporting

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Automated List Management

Suppression ListManaged by Eloqua (regular updates)Automatically prevents sending to known bad domains & spamtrapsFCC Wireless Suppression lists

Automated Subscription Management

Campaign or Site Level

Customized ExclusionsBy address or domain

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Segmentation Tools

Get the right people at the right timeAvoid the wrong people at the wrong time

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Access to Best Practices

DocumentationUser GroupsGeneral Consulting

Customer Success ManagersDeliverability Program Assistance (Tied to B&D Packages)

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Whitelists, Blacklists & Feedback Loops

Blacklist monitoring In all major whitelists and feedback loops

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Industry Leadership, Partners and Certifications

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• Most widely accepted accreditation program to certify email senders – Eloqua is SenderScore Certified

• Essential certification for transferring any data from the EU to data centers in the USA

• 3rd Party Privacy Monitoring to Ensure compliance and best practices

Industry Memberships

Expertise- Deliverability Officer and Team

Dedicated to optimization of deliverability through product, services, and consultationEmail standard creations (DKIM)Membership & leadership on all major email/privacy based coalitions, and alliancesFirst tier relationships with anti-spam solutions and ISPs/ESPs20+ years combined email and anti-spam experienceWorked for major ISP’s abuse/security

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