1 douglas evans

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<ul><li> 1. The Text4baby Program: Evaluation of a Mobile Health Initiative <br />Mobile Health 2011 @ Stanford<br />W. Douglas Evans, Ph.D.<br />wdevans@gwu.edu<br />The George Washington University<br /></li> <li> 2. text BABY to 511411<br />2<br /></li> <li> 3. What is text4baby?<br />a free mobile information service of Healthy Mothers Healthy Babies Coalition (HMHB) <br />in English and Spanish to promote maternal and child health especially among low-income moms<br />provides pregnant women and new moms with motivation and information to help them care for their health and their babys<br />sign up by texting BABY (or BEBE) to 511411 to receive 3 free SMS text messages each week, timed to their due date/date of birth<br />messages connect women to prenatal and infant care services and other resources<br /></li> <li> 4. Dont forget your multivitamin! Babys spine and brain are developing now. Getting 400 micrograms of folic acid daily is key to help prevent birth defects.<br />Reply Back<br />Be a flu-free mom-to-be! Flu shots are safe during every trimester. Youre at high risk for complications from flu, so protect yourself from getting the flu in the first place. <br />Reply Back<br />Every state has a program to help you have a healthy baby. Call 1-800-311-BABY to find out about services in your area.<br />Reply Back<br />Consult with your doctor before taking any medication, including over-the-counter items you find at the drug store.<br />Reply Back<br />Have you seen your dentist lately? You may notice changes in your gums because of extra blood flow during pregnancy. Floss and brush your teeth to protect your babys health!<br />Reply Back<br />Dont eat any raw or undercooked meat, poultry, fish or shellfish (sushi or sashimi) while pregnant.<br />Reply Back<br />Sample Messages<br />4<br /></li> <li> 5. Priority Topics<br /></li> <li> 6. Promotional Materials<br /></li> <li> 7. Watch the clip here: http://www.mtv.com/videos/misc/496217/text4baby.jhtml#id=1634555<br /></li> <li> 8. Theory-based Evaluation<br /><ul><li>Text4baby is a health brand </li> <li> 9. Based on behavior change theory, so is evaluation </li> <li> 10. Health Belief Model: Texts are a cue to action </li> <li> 11. Social influence and diffusion stems from texts </li> <li> 12. Social Cognitive Theory: Self-efficacy, outcome expectations, social modeling behavior change </li> <li> 13. mHealth is a new level of social ecology, interacts with existing ecologies like family, community</li></ul></li></ul>