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1. briancom.com Graphic Design for Digital Media Digital Media Trends and Best Practices

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2. briancom.com Quick Intro: Tara Armstrong SVP Analytics, Realtime Media, a Brian Communications Co. Previously Media Director, The Wharton School Adjunct Faculty, Digital Media Contribute to: Target Marketing Magazine, Retail Leader Magazine, Philly Ad News, Perfecting the Landing Page Contact: @analyticsmaven tarmstrong@rtm.com

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3. briancom.com Effective Use of Digital Media Aligned with the overall brand goals Reflects media consumption behaviors Integrated approach with consistent message and brand image across touch points Synergy with overall media and messaging single most effective step

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4. briancom.com Today: Higher Ed Audiences Social media DIGITAL UGC instagram HOURS contribute trendy generation Tech-savvy Twitter prepare change knowledge community liberal passionate Current digital native optimistic Be heard CONFIDENT IMPACT My values

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5. briancom.com Digital Design a case study

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6. briancom.com Widener Leadership Works Break-through, consistent messaging is the foundation across all platforms Cohesive use of factual distinction and imagery in iconic settings Diverse media channels guided by best practices in design: Broadcast, literature, print, outdoor, digital display, email, and search

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7. briancom.com

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8. briancom.com Digital Design Best Practices Focus on offering a customized but not disconnected web experience to users Visuals can bring big wins Content does travel Move budget to where consumption occurs Multimedia engagement Measure and optimize

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9. briancom.com Digital Design Strong, clear CTA Concise message Emotional imagery Headline should match the CTA that drove them there Dont waste valuable real estate Review multiple devices

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10. briancom.com Tablet Phone Desktop What is Responsive Design?

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11. briancom.com How do we extend this to multiple media?

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12. briancom.com Always be measuring How do we know whats working?

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13. briancom.com Landing Page and Media Optimization Strong response during overall media flights Heavier mobile composition than main campaign Higher engagement from digital media links Lower bounce rates Continuous A/B testing against creative and copy

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14. briancom.com Overarching Results Yield was more successful than anticipated Best prepared class in terms of academic profile Schools and programs see enrollment increases Widener awarded for multi-media advertising programs Net: Integrated communications program digital media, PR, traditional publications, events -- presenting Widener University strengths in an effective way