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Athletes Assisting in Fundraising

Athlete Leadership Programs

2 / Special Olympics

Sponsored by Special Olympics

________

Athlete Leadership Programs

3 / Special Olympics

Presenters:

What will we do in this section?

Learn about Special Olympics Fundraising

Review ALPS

Learn how to participate in Fundraising Activities

Practice doing Fundraising Activities

The Mission of Special Olympics

5 / Special Olympics

The mission of Special Olympics is to provide year-round sports training and

athletic competition in a variety of Olympic-type sports for children and

adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage,

experience joy and participate in a sharing of gifts, skills, and friendship with their

families, other Special Olympics athletes and the community.

Why do you need to know this?

You are the expert on Special OlympicsAnd how it benefits you as an athlete.

SOI or your home Program may ask you to join them on fundraising calls or to thank donors/sponsors.

Find your partner(s)!

Some of you have money to give, but you need something too.

Some of you have money to give, but you need something too.

Others need money and have something to offer.Others need money and have something to offer.

Make the right matches!Make the right matches!

8 / Special Olympics

Why does Special Olympics need to raise money?What does the money pay for?

Special Olympics FundraisingSpecial Olympics Fundraising

9 / Special Olympics

Where does Special Olympics, Inc. get its funds?

Individuals 51%

Businesses 29%

Other 20%

Total 100%

10 / Special Olympics

Programs

Where does Special Olympics, Inc. spend its funds?

Fundraising

Administration

Total

80%

15%

5%

100%

11 / Special Olympics

What is a Donor?

A DONOR is someone who gives something as a “gift”.

Donor Fundraising

12 / Special Olympics

Where do donors and sponsors get the money they donate?

Individuals – Salary and/or investments

Businesses – Selling their products or services

13 / Special Olympics

Personal Reasons

Business Reasons

Why do people want to donate to Special Olympics?

14 / Special Olympics

Why do people want to donate to Special Olympics?

Personal Reasons

People want to help other people

People believe that Special Olympicshelps the people it servesBelief in our mission

15 / Special Olympics

Why do people want to donate to Special Olympics?Business Reasons

Linking your business to Special Olympics shows customers that your company cares

Employees feel good about working for a company that cares and does good things

Foundations Christmas Record grants

Civic/Service ClubsStart-up funds for new

projects

Other ReservesInvestment incomeFees from Sub-programs

Government GrantsMinistries/Agency/Divisions

Health/Human ServicesSport and Activity

DisabilityLottery

IndividualsDirect mailMajor donorsPlanned givingInternet/ Web promotionsGiving Clubs/Societies Adopt an athlete programs

CorporationsSponsorship

Cause Related MarketingCompany’s Foundation

Government Relations Community Relations

Public RelationsHuman Resources

Executive’s FundHow People

give money to Special

Olympics

Special EventsGolf tournament Dinner/danceWalkathonMovie promotionPolar plungePlane pull

Merchandising/ Licensing

Key chainsTee shirtsMugs

Research Target Prospects

Prepare and customize offer

(decide what to ask for and prepare a proposal)

Send proposal,comply with guidelines or

submit application

Results/Decision made(acceptance, Yes! rejection, No. or renewal)

Follow up with phone call letter,or email to check status

Make presentation or proposal at meeting

Set a meeting date and time

TheFundraising

Cycle

START HERE

Plan and Set Goals

Follow up with phone call, letter, or email to check status

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Talk about Customer’s Interest and Needs for giving to SO

What role will you play?

State the Project or Program you want them to fund.

Explain how it helps Special Olympics

Describe the benefits to the customer

Close the deal

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Talk about Customer’s Interest and Needs for giving to SO

What does the person or

business want or need from

their relationship with Special Olympics?

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State the Project or Program you want them to fundBe Honest

Be SimpleBe Clear

Tell what you’ll spend the money

on…And how their involvement

with Special Olympics will

meet their needs and serve

their interests

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Explain how it helps Special Olympics?

Ws are:What is the project?Who will it benefit?

Where will it happen?When will it happen?Why do we need it?

1 H is:How do we meet both

the donor and SO needs?

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Describe the Benefits to the customer

How can SO meet the person/business’s needs?

To answer this, you need to know what is important to them.

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Close the Deal

Make it easy to say “YES”

Be positive

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Role Play

Did they use the 5 steps?

What should the Athlete do differently?

What should the staff person do differently?

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The Athlete’s Role

• You as an Athlete can participate on Fundraising Meetings:

• Participate on Sponsorship “pitch” meetings

• Participate on thank you calls or meetings

• Participate on Fundraising Event Organizing committees

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The Athlete’s RoleOn these Calls/Meetings, use your Global messenger abilities to answer the questions: (bring your tools)

•What is Special Olympics?•What is your role in Special Olympics?•How do Donors help Special Olympics?•How has Special Olympics helped you personally?

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Don’t Forget!

Be sure to find out what you should wear to the meeting

Talk about their products or services, especially if you use them or know people who do!

Be prepared to talk about yourself

and how Special Olympics has helped you personally.

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Don’t Forget!

Be prepared! Don’t try to wing it.

Talk to the person you will be presenting with.

Know how much time the entire

presentation is take and how long

your part should be

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Recap

What did you learn?

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