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Welcome!

April 2015

TailoredPostCrossFit Social Media Marketing Program

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Agenda1. Review April

• Content Plan2. Training 3. Q&A

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What’s Included in Our Program

1.POD – Post of the day2.Smart phone management tool3.Tailored Post training site4.Monthly coaching calls5.One-on-One coaching

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Internet Marketing Process

Monthly Reoccurring Athlete

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April OverviewPost Breakdown(72 total)• 30 Facebook Posts• 30 Tweets• 12 LinkedIn Updates

Funnel Breakdown• 61% Awareness• 25% Evaluation• 14% Decision

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What’s in store for May Leveraging Pointburst:

Make the platform work for you!

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Review Deliverables

1. Content Plan2. Training:

Good, Better, Best: how to leverage your Tailored Post subscription

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“Produce remarkable, professional content that connects with your buyers wherever they are in the decision making process.”

1. Team of content marketers and designers that create a unique strategy for each month.

2. At least 5 people are involved in the creation of each month’s content.

What we do……

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Good, Better, Best

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Good: we post you do nothing! Benefits:

• You’ll have a presence where your target audience is.

• Search engines use a social signal as a ranking factor.

• We do the work, not you!• Focus on your core business, training and

creating beasts!

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Good: we post you do nothing! Over time however, this isn’t optimal…

Notice no likes, no shares, no engagement.

This is better than having no social presence…. however there is a better approach…..

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Better: we post, you engage! Benefits:

• You are building community.• You are facilitating conversation with your

followers, demonstrating your expertise and passion!

• You are adding value and receiving it back:• Ultimately more referrals and clients!

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Better: we post, you engage! This is an optimal, sustainable strategy.

• Will “cost” you 15 minutes per day to engage• Follow the best practices from the Tailored

Posts website:• Facebook 101• Twitter 101

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Better: we post, you engage!

You’ll see more of this!

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Best: we post, you engage and post! Benefits:

• You’ll achieve your desired outcomes faster:• More clients• Higher rankings in the search engine

results pages.• You are maximizing your investment in your

Tailored Posts subscription• 20-30 minutes, 5 days a week is all that’s

required

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Best: we post, you engage and post! How ?

• Take control of your Pointburst account

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Best: we post, you engage and post!

• “Localize” our posts when it makes sense• Add the name of your town, schools, or

neighborhood into the posts• The search engines like this- ties your

business to an area• Your users like this as well- it’s more

relevant

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Best: we post, you engage and post!

• Example:”TBT In some ways things haven’t changed too

much in the last 50 years.”• Insert the name of one of your famously fit

older athletes from your box.• Ask a follow up question on what he did

before Crossfit?

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• Add your own posts• Curate news about health and fitness

in your area• Health food stores• Your box Beasts• Local competitions• Fire breathers, etc.

Best: we post, you engage and post!

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Best: we post, you engage and post

• Herald the success of both your Box and your athletes• Celebrate their

achievements on social media!

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• Take advantage of Google My Business

Best: we post, you engage and post

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• Refer to January’s Coaching Call on Google My Business• Lesson on the Tailored Post website as

well• Request or even incentivize your happy

customers to leave reviews on G+• Higher click thru rate w/reviews

Best: we post, you engage and post

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Next Steps

1. Questions??2. Let us know if you need

help 3. Don’t forget to schedule a

30 minute free marketing consultation with us!