1981 - 1994Youth – 2001 – 2014 (00’s, 10’s)

Millennials Echo Boomers

NET GENERATIONFirst Digitals

Trophy Generation

Millennials draw much from undergoing their rights of passage around the millennium.

Primarily the offspring of the Baby boomers and this generation has nearly the three times the number of Generation X.Generation Y lives on the

internet.First generation to grow up with almost entirely within the Digital Era.Childhood sports, where it

became common for who ever to participated to be rewarded with a trophy.

The youth of Generation Y craved a lot of attention. It was the first history to grow up with almost entirely within the Digital Era. Generation Y is known to be team oriented due to the participation and involvement in team sports. Some main characteristics involve – Technology holding a massive impact on Gen Y’s youth The increased rates of divorce Different family types being more accepted Economic downfall Drugs and alcohol being a major youth issue People being adaptable to new things Being good multi-taskers Greater tolerance Being team-oriented Achievement oriented Major Involvement of physical and sexual assault Anorexia

The people of Generation Y were really different to Generation X and baby boomers because Generation Y grew up with more availability of facilities rather than Generation X and baby boomers which held a massive impact on the youths of all the generations.

CHARACTERISTICS – GENERATION Y

POPULAR MUSIC

POPULAR TV SHOWSOne of the major tv shows that featured between 1993-2000 was ‘boy meets world.’ This show introduced two 3rd grade best friends making their way through school. Along the way, there are many experiences encountered with friends, girls and family life. They run into bullies who they eventually befriend. One becomes a womanizer whilst the other one ends up with the weirdest girl in school. They both grow up together as brothers providing life lessons for the audience.

Another major tv show that was played through generation Y was ‘the 70s show.’ The 70s aired in 1998, around the time where many of generation Y was entering high school. The show set in Wisconsin, is about a group of teenagers living their daily life. This show had it all, from love, to crime, to friendship to laughter and to family that it almost lived on for a decade.

How I met your mother was/is also another popular tv show that started in 2005 and is still living on. How I met your mother is about a group of friends living in New York City. It’s a comedy portraying the everyday lives of a post-college crowd.

These three tv shows were/are the most popular throughout the whole of generation Y because it enabled the viewers to relate to the storylines and also have a laugh. Being able to relate to the show provided for them to be more understandable which also allowed the tv shows to be more enjoyable.

FASHION TRENDS

The make-up always matched what the ladies would wear. Very bright colours were used not only for the make up, but also for the clothing. The fashion trend of generation Y started off with things like leg warmers, high pants, bright tops and fancy dresses. Patterns were very popular back then, but as time went on, the youth began creating their own fashion trends. Shorter dresses started coming in and the clothes began to become more revealing. Although the styles still originated from the 80s and 90s, the youth of the 2000s used those fashions and built different type of fashion trends upon them. Men always wore neat casual and ties were also very popular. Hair would be neatly combed, whereas for women, hair would most likely be teased and short. Hairstyles that were popular back then, are usually considered as ‘strange’ now.

HEALTH ISSUES…

Anorexia, high levels of physical + sexual assault, drugs + alcohol,

divorce and disorders have become major health and youth issues.

Generation Y is known to be the most vulnerable generation to

mental health disorders in comparison to other generations. One

quarter of generation Y suffers from a mental disorder. The disorders

most likely to affect young people are anxiety and eating disorders;

especially in relation to young adolescent females with 1 in 10 having

anorexia and 5 in 100 suffering from bulimia. A possible explanation

of these disorders is consumerism. In particular, how the consumerist

nature of gen Y is played upon by businesses through media.

Violence, assault, drugs, alcohol and divorce also lead to health

issues that hold a massive impact on youths. The only difference

between generations evolving assault is that in time, people have

gained the facility of knowing and becoming aware of their rights.

Drugs and alcohol still play a major role in health issues as they

cause the body to disintegrate from the inside and out. There is also

a possibility that divorce could lead to depression, which could either

lead to an eating disorder or depression, which would also be another

cause of major health issues in generation Y.

PoliticalGeneration Y had a major economic downfall. “The nation endured a deep recession throughout 1982. Business bankruptcies rose 50% over the previous year. Farmers were especially hard hit, as agricultural exports declined, crop prices fell and interest rates rose. But while the medicine of a sharp slowdown was hard to swallow, it did break the destructive cycle in which economy had been caught. By 1983, inflation had eased, the economy had rebounded, and the United States began a sustained period of economic growth. The annual inflation rate remained under 5% throughout most of the 1980s and into the 1990s.” – economics.about.com

Generation Y was known to be the first generation growing up entirely within the Digital era out of all the generations. New brands and types of phones started being made, internet facilities started arising and it came to a point where the youth of gen Y could communicate with each other through just some sort of technology. Before new technology arrived, adolescents would have the idea of doing chores, helping around the house, doing some sort work or just playing with friends and going outside. Having technology has held a major impact in gen Y’s youth, because technology provided people to google information, automatically wash dishes in a dishwasher, use internet for communicating etc. Generation Y has known to become the luckiest generation as it was so different to Gen X and Baby boomers due to access of more facilities. Technology has started playing such a major role since the beginning of generation Y because now everything seems to be automatic and technology based. Individuals are barely seen without a phone or an iPad or just some sort of technology. Decades ago, the best possible way of communicating with someone would be to write letters or call someone on old home phones; now to communicate with someone, all someone has to do is pick up their phone and send a text message. It’s just proven how much of our world has actually developed and changed throughout generations and over time.

Technology

Bibliographywww.google.com – images

http://cferreira.hubpages.com/hub/Generation-Ys-Top-3-TV-Shows

http://healthculturesociety.wikispaces.com/Mental+Health+and+Generation+Y+-+Consumerism+and+the+effects+of+advertising+to+blame+%3F

http://economics.about.com/od/useconomichistory/a/economy_1980s.htm