1 © 2004 sofi swiss organisation for facilitating investments swiss organisation for facilitating...
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© 2004 SOFISwiss Organisation for Facilitating Investments
Swiss Organisation for Facilitating Investments (SOFI)
Experience of Swiss SME‘s investing in transition countries in Eastern Europe and Central Asia in
the IT sector
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© 2004 SOFISwiss Organisation for Facilitating Investments
Missing the train ?
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© 2004 SOFISwiss Organisation for Facilitating Investments
Subsegments of the information and communications technology market
ICT
Telecommunication
IT
Software IT Services Hardware
SystemSoftware
ApplicationSoftware
Source: DB Research 2005
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© 2004 SOFISwiss Organisation for Facilitating Investments
Situation in the IT Sector in Eastern EuropeToday..... and tomorrow
J P9%
DE 23%
GB6%
EASTERN EUROPE
1%
US38%
Other23%
With 1 % Market Share of the global Software MarketEastern Europe is a minor player today
But.........Comparing the SW product sales, the growth rate forecasts for 2008 of Eastern Europe are impressive with Germany conceding market share to Eastern Europe
Source: EITO, 2005
0%
2%
4%
6%
8%
10%
12%
Growth rate 6% 7% 5% 12%
Globally US GermanyEastern Europe
Absolute in EUR bn (2008)
270 125 21 4
Still......Due to its small size Eastern Europe‘s IT sector‘s opportunities lie within the niche segments
Source: DB Research, 2005
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© 2004 SOFISwiss Organisation for Facilitating Investments
Niche specialities by country…where lie EE / CA Niche Specialities ?
Source: Gartner 2004
Domain of SpecializationCountry
Canada
China
India
Ireland
Israel
Russia
SEE / CA Countries
Application OutsourcingBPO (Business Process Outsourcing)Contact Centres
Embedded SoftwareHardware Services
Various
Packaged ApplicationsProduct Development
High-End Software DevelopmentLearning Systems
High-End Software Engineering
Software ProgrammingApplication Outsourcing
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© 2004 SOFISwiss Organisation for Facilitating Investments
Preferred IT-Offshoring Locations for West European Companies (according an opinion poll among W.E. companies of 2003)
0% 10% 20% 30% 40% 50%
India
Hungary
Slovakia
Switzerland
Romania
Austria
Belarus
Czech Republic
Ireland
Liechtenstein
Netherlands
Source: A.T. Kearney, 2003
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© 2004 SOFISwiss Organisation for Facilitating Investments
Where lie the opportunities for the EE / CA Region as IT Services provider for Western European Countries ?
Nearshoring Advantages like....• Geographical proximity simplifies process co-ordination
• Due to similar time zones easier communication between service provider and customer
• More possibilities for personal meetings due to short travel distances
• Cultural Closeness between West and Eastern Europe
• Experts not only with English, but also with German skillsThe Newcomers-Advantages
like.....• As newcomers with little Information Technological
history the entry on a very high and technologically progressed level is possible (no bad history)
The Specific EE Advantages • Big pool of IT-Experts in the Region
• Numerous former Balkan war refugees acquired sector specific know how and the understanding of the cultural dfferences during their stay in Western Europe and can adopt now a bridgehead function between the service providers and the western customers
• Gradual adaptation to EU IT / Telecom standards
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© 2004 SOFISwiss Organisation for Facilitating Investments
What requirements of W.E. companies are matched by EE / CA IT sectors‘ offer - Where are the gaps ?
Metamorphosisin the
EuropeanIT services market withoutsourcingas a major
strategy for increasing
competitive-ness
Cost reduction
Avoidance of capacity Shortage
Access to new Markets
High Quality stableLocation
-Very attractive Salaries
- Experience with Out-sourcing procedures
-High Productivity
-A large pool of qualified IT-Experts educated at local
technical universities
-Compared to Asian customer market
rather small potential
- Robust infrastructure-Politcal and economical
stability and reliability-Legal environment
-Government Support -IPP (Intellectual
Property Protection)
DRIVER WESTERN REQUIREMENTS EE / CA OFFERS
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© 2004 SOFISwiss Organisation for Facilitating Investments
What framework must be created for the attraction of the IT sector ?
Basic & IT Infrastructure
• Free regime for Internet Access and Services (leads to a dynamic expansion of Internet Service Providers and thus to a great reduction of the price (Death of Distance)
• Stable and reliable communication infrastructures (fixed and mobile lines and internet) - further liberalization of the communication market
• Strong academic environment with universities and institutes willing to co-operate with the economy and to educate staff according economy's need
Support IT-Clusters
• Strong IT Business Community involving Corporate Customers, Multinational Investors, High Tech Universities and the Government
• Governments considering ICT as a priority sector, as ICT Investments are stimulating investments in other fields
• Strong support of the ICT Investment process by the Government
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© 2004 SOFISwiss Organisation for Facilitating Investments
Lessons learnt from SOFI‘s projects investing in the South East Europe / CIS IT sectorStrong Co-operation / Partnership with local companies
• to assure local market access (e.g assure critical size)• to mediate between western needs and expectations and the local approaches for succeeding in
the outsourcing business
Combined “On-site / Nearshore” Business model for the outsourcing business• On-site operation for the daily interaction with the western client• Nearshore Software Development Center to ensure quality development and cost cutting
Intercultural Management Approach
• Leave the offshore office enough room to realize own plans (according local market needs) => High involvement of the local management
• Usually the planned project time horizons are strongly transgressed => Sufficient liquidity reserves
• Deal openly with intercultural differences and aim sincerely at a joint “Corporate Culture”• Physical exchange (staff rotation) in both directions • Appropriate and sufficient technical means for the interaction and the information exchange
(on-site /nearshore)