11

FEMA Region VIIPrivate Sector

Private Sector Representative

• Subject Matter Experts• Provide Situational Awareness

• Manage Logistics• Crosscutting

PlanningLogistics

OperationsAdmin/Finance

ESFs

RRCCState EOC

PSR

NRCC

• Located within the Regional Response Coordination Center (RRCC)

• Integrates private-sector expertise and resources into the Incident Command Structure through coordination with private-sector partners within the National Response Coordination Center (NRCC), the State Emergency Operations Center (EOC), business fusion cell,or Business EOC (BEOC) and partners at the local level.

• Tested: activated during NLE11 and in the Joplin tornado response to support critical response operations.

PSR

PSR

• Banking• Communications• Transportation

• Retail• Insurance• Agriculture

• Health and Medical• Ad hoc

PSR Sectors

Why PS Works

Organization: organized according to the Incident Command Structure , and NIMS…

Focus: Private-sector efforts focused effectively on the critical, life-saving and life-sustaining response mission…

Force multiplication: Private-sector partnerships at all levels multiplied the force by which local needs were assessed, processed and responded to…

Private Sector and FEMA

Before

After

State

State FEMA HQ

FEMA HQFEMA

REGION

Critical

Life saving

Life sustaining

NLE11

Logistics

JOPLIN

• Opening roads for the delivery of emergency supplies: PSRs prioritized transportation routes for clearing debris so emergency supplies could be delivered to local retailers; ESF 1

• Emergency medical services: PSRs coordinated medical partners to stock and deploy mobile emergency medical units with health supplies for disasters; ESF 8

• Disaster assistance messaging: PSRs worked with partners to create billboards and Public Service Announcements, directing survivors to disaster assistance servicing locations. ESF 2

Joplin

NRCC NBEOC

MissouriBEOC

)(=

11

(a few of our partners)

premierstudios

Billboards & TelevisedPublic Service Announcements

Estimated value: $500,000http://www.youtube.com/watch?v=mwC59gGp9lc

premierstudios

• Strengthen partnership regionally• Integrating additional business sectors

• Supporting local BEOCs

Moving Forward