“If you wish to persuade me,

you must think my thoughts,

feel my feelings, and

speak my words.” - Cicero

PROMISE PROMISE

REALITY

The Agency Goal:

Deliver customers

to our advertisers

effectively and efficiently

The Publisher Goal: Deliver audiences

to agencies

effectively and efficiently

Creative

Segmentation

Positioning

Messaging

Brand

Media

Audience

Channel Mix

Reach

Frequency

Advertising

Promotion

Offer

AGENCY MARKETER PUBLISHER

CONSUMER

CONSUMER MARKETER PUBLISHER

TECHNOLOGY

PLATFORMS

CREATORS

+

PRODUCERS

PACKAGERS

+

DISTRIBUTORS

AGENCY

NEW MARKETING

NOT NEW MEDIA

THE AUDIENCE RULES

MARKETERS Navigating the new media landscape

Capturing attention in an on-demand world

Balance short-term sales focus with long-

term brand ambition

Transaction Types Direct

Aggregated

Automated & Optimized (RTB)

Channel Types Digital

Television

Print

Search

Demographic

Geographic

Lifestyle

Behavioral

Contextual

3rd Party

Client Data

The work desktop has revolutionized…

Thankyou.