06 hp moonshot itris-ict-world

Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.

Transforming the Server Industry

Project Moonshot

Adrian Mebold Pascal KistlerCountry Manager Technology Consultant

Industry Standard Servers Enterprise Server Solutions

2 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.

A new style of IT is emerging

Cloud

Mobility Big Data

Social

Comprehensive solutions

Hardware Software Services


Accelerating Innovation & Change

The InternetClient/ServerMobility, Social Media,

Big Data & Cloud

Database

ERP

CRM

SCM

HCM

HCM

PLM

MRM

Amazon Web Services

OpSource

IBM

GoGrid

Rackspace

Joyent

Hosting.comTata Communications

Datapipe

PPM

Alterian

Hyland

LimeLight NetDocuments

NetReach

OpenText

PaperHost

Xerox

Google

HP

MicrosoftSLI Systems

EMC

IntraLinks

Jive Software

Qvidian

Sage

salesforce.com

SugarCRM

Volusion

Xactly

Zoho

Adobe

Avid

Corel

Microsoft

Paint.NET

Serif

Yahoo

CyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCM

Cost Management

Order Entry

Product

Configurator

Bills of MaterialEngineering

Claim Processing

Inventory

Manufacturing Projects

Quality Control

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

every 60 seconds

400,710 ads

requests

1,500 pings

sent on PingMe

34,597 people

are using Zinio

208,333 minutes

Angry Birds played

23,148 apps

downloaded

Unisys

Burroughs

Hitachi

NEC Bull

Fijitsu

ADP VirtualEdge

Cornerstone onDemand

CyberShift

Workbrain

KenexaSaba

Softscape

Sonar6

SuccessFactors

Taleo

Workday

Workscape

Exact Online

FinancialForce.com

IntacctNetSuite

SAP

NetSuite

Plex Systems

Cash Management

Accounts

Receivable

Fixed AssetsCosting

Billing

Time and Expense

Activity

Management

Payroll

Training

Time &

Attendance

RosteringSales tracking &

Marketing

CommissionsService

Data Warehousing

98,000

tweetsFinance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

TwitterYammer

Atlassian

Atlassian

MobilieIronSmugMug

SmugMug

Atlassian

Amazon

AmazoniHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

YouTube

Answers.com

Tumblr.

Urban

Scribd.

Pandora

MobileFrame.com

Mixi

CYworld

Qzone

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

Bromium

Splunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Viber

Fring Toggl

MailChimp

Quickbooks

Hootsuite

Foursquare

buzzd

Dragon DictioneBay

SuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

Mainframe

?


Forever changing how consumers and businesses interact, enabling new opportunities

A New Era of Accelerated Innovation

Today

30

Billion

By 2020

40

Trillion GB

for 8

Billion

10

Million

DATA

Devices

Mobile

Apps

new style of IT is required

Mobility, Social Media, Big Data & Cloud

Growing Internet of Things (IoT)


IoT Solutions drive new Architecture RequirementsOpportunity for competitive advantage serving more customers with unique offerings

SpeedScale Specialized

Millions of apps and

billions of devices and users

Adapt at the speed of business

to gain competitive advantage

Tailored & optimized for the

specific needs of each workload

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6

Project MoonshotDelivering the future of extreme

low-energy servers

Project OdysseyRedefining the future of

mission-critical computing

Project VoyagerAutomate every aspect of the

IT and server lifecycle

Transforming the Server Industry

HP Restricted. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7

HP ProLiant Family Portfolio

ProLiant MicroServer MLSmall/Branch Office

DLData Center

BLShared Infrastructure

SLExtreme Scale-Out

Affordable and quiet

first server in a small

footprint for micro and

small businesses

Flexible, expandable tower

and rack/tower options for

growing businesses and

emerging markets

Density-optimized solution

for flexibility and

manageability

Industry-standard servers

featuring all-in-one storage,

server & interconnect

infrastructure

Extreme scale-out, high

performance computing,

solutions for power and

space-constrained data

centers

900

500 600 Moonshot

300e and 300p 300e and 300p 400 4500

100 6500

I

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ProLiant Options and Infrastructure

HP Insight Management & Third Party Software

Blade Infrastructure


WW Announcement 8. April 2013

Introducing HP Moonshot System

Designed for the data center,

built for the planet

The worlds first software defined server

accelerating innovation while delivering

breakthrough efficiency and scale


HP Moonshot SystemThe worlds first software defined server

Server Development

Platform

HP Moonshot System

Federated System Architecture

HP Pathfinder Program HP Discovery Lab

Leading Technology PartnersFocused Workloads &

Solution Ecosystem

Customer Validation LabOpen for Business

in Houston and Grenoble

Redstone 2012 Gemini 2013

The first production

Moonshot SystemHP Moonshot System HP ProLiant Moonshot Cartridge HP Moonshot 1500 System HP ProLiant Moonshot Cartridge

HP Moonshot-45G Switch Module Kit

HP Moonshot-6SFP Uplink Module Kit


HP Moonshot SystemThe worlds first software defined server

77%Less cost

80%Less space

97%Less complexity

89%Less energy

Moonshot 1500 Chassis

Supports shared components including power,

cooling, and management and fabric

Software defined servers

45 individually serviceable hot-plug cartridges

Innovation Pace3x Faster

Scaling10 : 1


HP Moonshot 1500 Chassis front viewThe essential foundation for the new style of IT

45 hot-plug cartridges

Compute, Storage, or Combination

x86 , ARM, or Accelerator

Single-server = 45 servers per chassis

Quad-server =180 servers per chassis

Dual low-latency switches

HP Moonshot-45G Switch

Module (45 x1Gb downlinks)


HP Moonshot 1500 Chassis rear viewThe essential foundation for the new style of IT

Rear View

HP Common-Slot Power Supplies

5 serviceable, redundant,

hot-plug fan modules

Dual Network Uplinks HP Moonshot-6SFP Uplink

Module (6 x10Gb Stackable

Uplinks)

HP Moonshot 1500 Chassis

Management module


Web Workhorse More Cores, More Memory

HP ProLiant m300 Server Cartridge

WORKLOAD Web/App Server, Big Data Analytics, Virtual Hosting

CPU (1) 20W soldered down Intel Atom Avoton / 8 core / 2.4GHz

MEMORY (4) DIMMS Total Total of 32G each 8GB, 1600MHz, DDR3 UDIMM SO-DIMM ECC

NETWORK Integrated NIC: dual port 1GbE per CPU

Supported Switch(s): 45 port 1Gb Downlinks, 6 10GbE SFP+ uplinks

STORAGE (1) Small form factor HDD - 3 options. (500GB, 1TB, or SSD), (1) local SSD option

BOOT 1) Direct From Drive 2) Network 3) Local SSD

SYSTEM CONFIGS 45 Scott 1 Cartridges

POWER Cartridge:


1.15 1.25

2.632.98 3.14 3.20

3.444.44 4.55 4.63

5.08 5.56

8.93

12.16

0.01

0.10

1.00

10.00

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e

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SL230s 2P E5-2630L 2GHz

HP Borman1 (Centerton2GHz) Avaton 8-core 2.4GHz

2H13 HP Projections: A big leap in performance


Solution Cartridge for Cloud Gaming

HP ProLiant m700 Server Cartridge

WORKLOAD Hosted Desktop Infra, Media Transcoding, Rendering

CPU (4) 15W AMD Kyoto / 4 core / 1.5GHz w/ Integrated GPU, SATA + SD

MEMORY 8GB 1600MHz ECC DDR3 per CPU/GPU

(4) SO-DIMMS Total

NETWORK Onboard NIC: 1 dual port 1GbE NIC per CPU

Supported Switch(s): 180 1GbE Downlinks, (4) 40G QSFP Uplinks

MEZZANINES 32GB local SSD ~or~ External SATA option for integration

with storage cartridge

BOOT 1) Storage Cartridge in system 2) Network or 3) Local via uSD Mezz

SYSTEM CONFIGS 30 Glenn-4 + 15 BSFF

POWER Cartridge: 90W Peak,


Growing library of application-

optimized servers

Multiple partners, workload focused

Enables rapid development of servers

High density

dynamic web

Dynamic

web

Modular

disk sharing

Web

accelerator

Telco

Desktop Inf

Web front end

Dedicated

hosting

Memory

caching

HP Confidential CDA Required

Simplified delivery of optimized solutions with software defined servers

Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Moonshot System Architecture


Management Fabric


Network fabric

Switch B

Switch A

Cartridges 1-45

Uplink module B

Uplink Module A

Support for single server cartridgesWolff 1 - 45 ports @ 1Gb

Wolff 1X 45 ports @ 10Gb

Support for quad server cartridgesWolff 2 - 180 ports @ 1Gb

Wolff 2X 180 ports @ 10Gb

Switch B

Switch A

Cartridges 1-45

Uplink module B

Uplink Module A


Storage fabric

Compute +

StorageStorageCompute

2. In various configurations

Host Provider w/ RAID

Hadoop

Web front end

Web front end

Host Provider

1. Three cartridge types

3. Creates multiple core to spindle ratios

for different solutions


Moonshot Storage Path

SAS/SATA lanes from nodes to disks

Independent cross-routing for drive

mirroring across fault zones

Drives shared by nodes to reduce cost

Future support for single nodes

expanding to multiple drives

Standard configurations throughout

chassis


Linux cluster tool available now on Moonshot (runs on cartridge or external head node)

Management: HP Insight Cluster Management Utility

Available NOW!

Provision

Monitor

Control

Fast discovery and cloning, Tree

Propagation, Scalable

At-a-glance and zoom in views, Light-weight

and customizable

GUI and CLI options, easily find incorrect

settings


HP Moonshot System in Production @ hp.com


Why we chose hp.com

1The Keynote Business 40 Internet Performance Index (KB40) measures the average download time for

the home pages of 40 important US-based business Web sites

300M+ hits/day

Ranked in the KB40

hp.com covers approx. 100 apps, 2 of

which are

Browsing: www.hp.com (gateway to

HPs web presence)

Downloads: ftp.hp.com (driver

updates automatically via HPSA, or

manually)

Robust setup with fine-grain load

distribution and traffic management

Ideal content, traffic, and

infrastructure mix to introduce

Moonshot with minimal effort


Before

Moonshot in Production at hp.com

Customer

ITM

Existing

Six rx8640 (16 core / 256GB Mem)

HP-UX 11.31, Apache & VSFTP

Up to 3.3 kW each

New Moonshot Farm

6 Moonshot servers

(Intel Atom Centerton / 2 core / 8 GB Mem)

RHEL 6, HAProxy & Varnish

Up to 19W each

www.hp.comIP


Caching Reverse Proxy

Moonshot in Production at hp.com

Customer

ITM

Existing

Six rx8640 (16 core / 256GB Mem)

HP-UX 11.31, Apache & VSFTP

Up to 3.3 kW each

New Moonshot Farm

6 Moonshot servers

(Intel Atom Centerton / 2 core / 8 GB Mem)

RHEL 6, HAProxy & Varnish

Up to 19W each

www.hp.comIP

Web Browsing via HTTP

Load Level 0% each existing server

Load Level 2.5% each Moonshot server

File fetching for non-cached

or non-cacheable objects


Handling millions of web hits per day

Start small - Moonshot in Production at hp.com

113watts

80%less space

12Mhits per day

12%of hp.com browsing

Proxy/cache

Web

Database


HP Moonshot System extends HP Server Portfolio

Mainstream IT, SMB,

and managed service

providers

Advanced, scientific, and

technical computing

HP ProLiant Server HP Moonshot System

#1 #1 #1 #1

Dedicated hosting

Simple content delivery

Big-data oriented

simple search

MapReduce applications


History of HP innovations with proven leadership Defining new markets and business opportunities

x86

Bladex86

Rack 1stx86SystemPro ProLiant BladeSystem

Proven HP engineering

Leading partnerships

Moonshot

Software

Defined

Server


More Information

www.hp.com/go/moonshot www.hp.com/go/moonshot/videos


Thank you
