0224m - ppt2 - r2
DESCRIPTION
KMTRANSCRIPT
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Course: 0224M - Knowledge
Management
The Knowledge Management
Cycle and ModelsWeek 2
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A little knowledge that acts isworth infnitely more than
much knowledge that is idle
Kahlil Gibran (18831931)
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Describe how valuable individual, rou! andorani"ational #nowlede is ca!tured, created,codi$ed, shared, a!!lied and reused throuhout the
#nowlede %anae%ent c&cle' o%!are and contrast %aor K* li+ec&cle %odels,includin the -ac#, Bu#owit" and .illia%s, *c/lro& and.ii li+ec&cle %odels'
De$ne the #e& ste!s in each !rocess o+ the K* c&cle
and !rocide concrete e0a%!les o+ each' denti+& the %aor challenes and bene$ts o+ each
!hase o+ the K* c&cle'
Describe how the interated K* c&cle co%bines theadvantae o+ other K* li+ec&cle %odels'
Learning Outcomes
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nderstand the #e& tenets o+ the %aor #nowlede%anae%ent thoretical %odels in use toda&'
4in# the K* +ra%ewor# to #e& K* conce!ts and the%aor !hases o+ the K* c&cle'
/0!lain the co%!le0 ada!tive s&ste% %odel o+ K* andhow it addresses the subective and d&na%ic o+ contentto be %anaed
Learning Outcomes (Cont.)
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Acknowledgement
These slides have been adapted fromDalkir !. ("#$$).Knowledge
Management in Theory and Practice.
The %&' ress. *A. &*+,- /01#"2"#$3#0#. (Chapter " and 4)
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7he *e&er and -ac# K* &cle
7he Bu#owit" and .illia%s K* &cle
7he *c/lro& K* &cle
7he .ii K* &cle
n nterated K* &cle
*ub Topics
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*ub Topics (Cont.)
7he :on Kroh and ;oss *odel o+
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The Knowledge
Management Cycle
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Introduction KM Cycle
/>ective #nowlede %anae%ent re?uires anorani"ation to identi+&, enerate, ac?uire,di>use, and ca!ture the benets o! knowledgethat !rovide a strateic advantae to that
orani"ation'
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The Meyer and .ack KM Cycle
7his a!!roach !rovides a nu%ber o+ use+ulanaloies, such as the notion o+ a !roduct
!lat+or%
(the #nowlede re!ositor&) and the in+or%ation!rocess !lat+or% (the #nowlede re$ner&) to
e%!hasi"e the notion o+ valueadded !rocessinre?uired in order to leverae the #nowlede o+ an
orani"ation'
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The Meyer and .ack KM Cycle
$Cont) 7he K* c&cle consists !ri%aril& o+ creatin a hiher
valueadded knowledge #roductC at each stae o+#nowlede !rocessin'
or e0a%!le, a basic database %a& re!resent ane0a%!le o+ #nowlede that has been created' :aluecan then be added b& e0tractin trends +ro% this data'
7he oriinal in+or%ation has been re!ac#aed to
!rovide trend anal&ses that can serve as the basis +ordecision %a#in within the orani"ation'
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The Meyer and .ack KM Cycle
$Cont) The repositorybeco%es the +oundation u!on which
a $r% creates its +a%il& o+ in+or%ation and #nowlede!roducts'
7his %eans that the greater the sco#e1 de#th1 andcom#leity1 the greater the 3eibility +or derivin!roducts and thus the reater the !otential variet&within the !roduct +a%il&'
=uch re!ositories o+ten +or% the $rst #ernel o+ anorganiational memory or cor#orate memory +orthe co%!an&'
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" sam#le re#ository !or a
railway administrationorganiation
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The Meyer and .ack KM Cycle
$Cont) 7he *e&er and -ac# K* c&cle !rocesses are
co%!osed o+ the technoloies, +acilities, and!rocesses +or %anu+acturin !roducts and services'
*e&er and -ac# anal&"ed the %aor develo!%entalstaes o+ a #nowlede re!ositor& and %a!!ed thesestaes onto a K* c&cle'
7he staes areE ac?uisition, re$ne%ent,
storaeAretrieval, distribution, and !resentationAuse'
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The Maor 5tage Meyer and .ack
KM Cycle
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The Maor 5tage Meyer and .ack KM
Cycle $Cont)
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The ,ukowit and Williams KM
Cycle Bu#owit" and .illia%s (F) describe a#nowlede %anae%ent !rocess +ra%ewor# thatoutlines how orani"ations enerate, %aintainand de!lo& a strateicall& correct stoc# o+
#nowlede to create valueC
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The ,ukowit and Williams KM
Cycle $Cont)n this +ra%ewor#, #nowlede consists o+E Knowlede re!ositories,
;elationshi!s,
n+or%ation technoloies,
o%%unications in+rastructure, unctional s#ill sets,
@rocess #nowhow,
/nviron%ental res!onsiveness,
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The ,ukowit and Williams KM
Cycle $Cont) 7he get, learn, and contribute!hases are tactical innature' 7he& are triered b& %ar#etdriven o!!ortunitiesor de%ands, and the& t&!icall& result in da&toda& use o+#nowlede to res!ond to these de%ands'
7he assess, build6sustain, or di7est stages are %orestrateic, triered b& shi+ts in the %acro environ%ent'7hese staes +ocus on %ore lon rane !rocesses o+%atchin intellectual ca!ital to strateic re?uire%ents'
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The Mc*lroy KM Cycle
*c/lro& (1999) describes a #nowlede li+e c&clethat consists o+ the !rocesses o+ #nowlede!roduction and #nowlede interation, with a
series o+ +eedbac# loo!s to orani"ational%e%or&, belie+s, and clai%s and the business!rocessin environ%ent'
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The Mc*lroy KM Cycle $Cont)
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The Mc*lroy KM Cycle $Cont)
n #nowlede !roduction, the #e& !rocesses areindividual and rou! learninH #nowlede clai%+or%ulationH in+or%ation ac?uisitionH codi$ed
#nowlede clai%H and #nowlede clai%
evaluation'
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The Mc*lroy KM Cycle $Cont)
Knowlede is in+or%ation until it is validated'Knowlede clai% validation involves codi$cationat an orani"ational level' +or%ali"ed !rocedureis re?uired +or the recei!t and codi$cation o+
individual and rou! innovations'
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Knowledge Claim
Evaluation Process
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The Mc*lroy KM Cycle $Cont)
Knowlede interation is the !rocess b& which anorani"ation introduces new #nowlede clai%s toits o!eratin environ%ent and retires old ones'
7his includes all #nowlede trans%ission such asteachin, #nowlede sharin, and other socialactivities that either co%%unicate anunderstandin o+ !reviousl& !roduced
orani"ational #nowlede to #nowlede wor#ersor interate newl& %inted #nowlede'
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The Mc*lroy KM Cycle $Cont)
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The Wiig KM Cycle
.ii (1993) +ocuses on the three conditions thatneed to be !resent +or an orani"ation to conductits business success+ull&E
t %ust have a business (!roductsAservices) andcusto%ersH
t %ust have resources (!eo!le, ca!ital, and+acilities)H and
t %ust have the abilit& to act'
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The Wiig KM Cycle $Cont)
Knowlede is the !rinci!al +orce that deter%ines anddrives the abilit& to act intellientl&'
.ith i%!roved #nowlede we #now better what to do and
how to do it' .ii identi$es the %aor !ur!ose o+ K* as ane>ort
to %a#e the enter!rise intellientactin b& +acilitatin thecreation, cu%ulation Isic], de!lo&%ent and use o+ ?ualit&
#nowledeC (!' 39)'
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The Wiig KM Cycle $Cont)
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The cycle focuses on identifying and relating the functions
and activities that
we engage in to make products and services as knowledge
workers.
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The Wiig KM Cycle $Cont)
Buildin #nowlede re+ers to activities ranin +ro%%ar#et research to +ocus rou!s, surve&s, co%!etitiveintellience, and data %inin a!!lications' Buildin#nowlede consists o+ $ve %aor activitiesE
1'
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The Wiig KM Cycle $Cont)
Knowledge creation %a& occur throuh ;JD!roects, innovations b& individuals to i%!rove the wa&
the& !er+or% their tas#s, e0!eri%entation, reasoninwith e0istin #nowlede, and hirin o+ new !eo!le'
Knowlede %a& also be created throuh #nowlede
i%!ortin (e'', elicit #nowlede +ro% e0!erts and +ro%!rocedure %anuals, enae in oint ventures to obtaintechnolo&, or trans+er !eo!le between de!art%ents)'
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The Wiig KM Cycle $Cont) Knowlede %a& be created throuh observin the real world (e'',
%a#in site visits, observin !rocesses a+ter the introduction o+ achane)'
Knowlede is orani"ed +or s!eci$c uses and accordin to an
established orani"ational +ra%ewor# (such as standards andcateories)'
/0a%!les include a hel! des# service or a list o+ +re?uentl& as#ed?uestions (s) on the co%!an& intranet' 7his orani"ation isusuall& done usin so%e +or% o+ #nowlede ontolo& (conce!tual
%odel) and ta0ono%& (classi$cation rules)'
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The Wiig KM Cycle $Cont)
Knowlede anal&sis consists o+E /0tractin what a!!ears to be #nowlede +ro% obtained %aterial
(e'', anal&"e transcri!ts and identi+& the%es, listen to ane0!lanation, and select conce!ts +or +urther consideration)'
bstractin e0tracted %aterials (e'', +or% a %odel or a theor&)'
denti+&in !atterns e0tracted (e'', trend anal&sis)'
/0!lainin relations between #nowlede +ra%ents (e'', co%!areand contrast, causal relations)'
:eri+&in that e0tracted %aterials corres!ond to the %eanin o+oriinal sources (e'', %eanin has not been corru!ted throuh
su%%ari"in, collatin, and so on)'
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The Wiig KM Cycle $Cont)
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"n Integrated KM Cycle
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A synthesis of the proceeding steps from the four approaches to a KM Cycle
Meyer and.ack
$%&&&)
,ukowitand
Williams$2000)
Mc*lroy$%&&&)
Wiig$%&&()
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"n Integrated KM Cycle $Cont)
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Table represents amalgamation of the major KM Cycle steps that each of the
four approaches had in common.
5te#s in Common 5te# added by
1' Knowlede ca!ture
F' Knowlede creation Fa' Knowledecontribution
Bu#owit" and .illia%s (F)
Fb' Knowlede $lterinand
selection
Bu#owit" and .illia%s (F)
3' Knowlede codi$cation
3a' Knowledere$ne%ent
*e&er and -ac# (1999)H Bu#owit"and .illia%s (F)
2' Knowlede sharin
5' Knowlede ccess
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"n Integrated KM Cycle $Cont)
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Table represents amalgamation of the major KM Cycle steps that each of the
four approaches had in common.
5te#s in Common 5te# added by
6' Knowlede ca!ture
6a' Knowledeevaluation
*c/lro& (1999)H Bu#owit" and.illia%s (F)
' Knowlede reuse
a' Knowlede reuseand
divest%ent
Bu#owit" and .illia%s (F)
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"n Integrated KM Cycle $Cont)
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The Knowledge
Management Model
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Introduction KM Models ll the K* %odels !resented in this to!ic atte%!t to
address #nowlede %anae%ent +ro% a holistic andco%!rehensive !ers!ective'
Nona#a and 7a#euchi (1995) !rovide a %ore !hiloso!hicaldistinction, startin +ro% the traditional de$nition o+#nowlede as usti$ed true belie+'C 7he& de$ne#nowlede as a d&na%ic hu%an !rocess o+ usti+&in!ersonal belie+
toward the truthC
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M"89+ T*9+*TIC"; KM M9
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The von Krogh and Roos Model of
Organizational Epistemology 7he von Kroh and ;oos K* %odel (1995) distinuishes between
individual #nowlede and social #nowlede, and the& ta#e ane!iste%oloical a!!roach to %anain orani"ational #nowledeE theorani"ational e!iste%olo& K* %odel'
nu%ber o+ issues %ust be addressedE
Low and wh& individuals within an orani"ation co%e to #now'
Low and wh& orani"ations, as social entities, co%e to #now'
.hat counts +or #nowlede o+ the individual and the orani"ation'
.hat are the i%!edi%ents in orani"ational K*'
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The von Krogh and Roos Model of
Organizational Epistemology(Cont.) :on Kroh and ;oos ado!t the connectionist
a!!roach' n their orani"ational e!iste%olo& K*
%odel, #nowlede resides both in the individualso+ an orani"ation and, at the social level, in therelations between the individuals'
Knowlede is said to be e%bodiedCH that is,
ever&thin #nown is #nown b& so%ebod&C (vonKroh and ;oos, 1995, !' 5)'
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The Nonaka and Take!hi
Kno"ledge #piral Model Nona#a and 7a#euchi (1995) studied the success o+
Ma!anese co%!anies in achievin creativit& and innovation'7he& ?uic#l& +ound that it was +ar +ro% a %echanistic!rocessin o+ obective #nowlede'
nstead, the& discovered that orani"ational innovationo+ten ste%%ed +ro% hihl& subective insihts that can bestbe described in the +or% o+ %eta!hors, sloans, or s&%bols'
7he Nona#a and 7a#euchi %odel o+ K* has its roots in a
holistic %odel o+ #nowlede creation and the %anae%ento+ serendi!it&'C
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The Nonaka and Take!hiKno"ledge #piral Model (Cont.)Knowlede creation alwa&s beins with the individual'
or /0a%!leE
brilliant researcher has an insiht that ulti%atel& leadsto a !atent
%iddle %anaer has an intuition about %ar#et trendsthat beco%es the catal&st +or an i%!ortant new !roductconce!t'
sho! oor wor#er draws u!on &ears o+ e0!erience toco%e u! with a !rocess innovation that saves theco%!an& %illions o+ dollars
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The Nonaka and Take!hiKno"ledge #piral Model (Cont.)
n each o+ these scenarios, an individualOs!ersonal, !rivate #nowlede (!redo%inatel& tacit
in nature) is translated into valuable, !ublicorani"ational #nowlede'
*a#in !ersonal #nowlede available to others inthe co%!an& is at the core o+ this K* %odel'
7his t&!e o+ #nowlede creation !rocess ta#es!lace continuousl& and occurs at all levels o+ theorani"ation'
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The Nonaka and Take!hiKno"ledge #piral Model (Cont.)
ccordin to Nona#a and 7a#euchi, there are +our %odes o+#nowlede conversion'
7here are +our %odes o+ #nowlede conversion, asillustrated in the ne0t slideE
1' ro% tacit #nowlede to tacit #nowledeE the !rocess o+ socialization.
F' ro% tacit #nowlede to e0!licit #nowledeE the !rocess o+externalization.
3' ro% e0!licit #nowlede to e0!licit #nowledeE the !rocess o+combination.
2' ro% e0!licit #nowlede to tacit #nowledeE the !rocess o+
internalization.
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The Nonaka and Take!hi
Kno"ledge#piral Model
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Source: Nonaka and Takeuchi, 1995, p. 62.
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The Nonaka and Take!hi
Kno"ledge#piral Model (Cont.)K=9W;** 5?I+";
Knowlede creation is not a se?uential !rocess' ;ather, itde!ends on a continuous and d&na%ic interaction between tacit
and e0!licit #nowlede throuhout the +our ?uadrants' 7he #nowlede s!iral shows how orani"atins articulate, orani"e
and s&ste%ati"e individual tacit #nowlede'
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The Nonaka and Take!hi
Kno"ledge#piral Model (Cont.)
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Source: Nonaka and Takeuchi, 1995, p. 71.
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The Choo #ense$making KM Model
7he hoo K* %odel +ocuses on how in+or%ationele%ents are selected and subse?uentl& +ed intoorani"ational actions'
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The Choo #ense$making KM Model
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The %iig Model for &ilding and
'sing Kno"ledge
.ii (1993) a!!roached his K* %odel with the+ollowin !rinci!leE in order +or #nowlede to be use+ul
and valuable, it %ust be orani"ed' Knowlede should be orani"ed di>erentl& de!endin
on what use will be %ade o+ the #nowlede'
Knowlede orani"ed within a se%antic networ# canbe accessed and retrieved usin %ulti!leentr& !aths
that %a! onto di>erent #nowlede tas#s to beco%!leted'
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.)=o%e use+ul di%ensions to consider in .iiOs K* %odel
includeE
o%!leteness,
onnectedness,
onruenc&, and
@ers!ective and !ur!ose'
Semantic networks are useful ways of representing different perspectives on thesame knowledge content. Figures at the next slide present examples of different
perspectives on the same knowledge object (car using semantic networks.
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.)
Lih level (
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.)
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.)
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.)
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.)
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.) .iiOs K* %odel oes on to de$ne di>erent levels
o+ internali"ation o+ #nowlede' .iiOs a!!roachcan be seen as a +urther re$ne%ent o+ Nona#a
and 7a#euchiOs +ourth ?uadrant, internali"ation'
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.) 7he three +or%s o+ #nowlede and the +our t&!es
o+ #nowlede co%bine to &ield a K* %atri0 that+or%s the basis o+ the .ii K* %odel
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The %iig Model for &ilding and
'sing Kno"ledge (Cont.) .ii (1993) !ro!oses a hierarch& o+ #nowlede
that consists o+ !ublic, shared, and !ersonal#nowlede +or%s'
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The &oisot $#pa!e KM Model
7he Boisot K* %odel is based on the #e& conce!t o+ anin+or%ation oodC that di>ers +ro% a !h&sical asset'
Boisot distinuishes in+or%ation +ro% data b& e%!hasi"in
that in+or%ation is what an observer will e0tract +ro% dataas a +unction o+ his or her e0!ectations orprior knowledge.
Boisot (1998) !ro!oses the +ollowin two #e& !ointsE
1' 7he %ore easil& data can be structured and converted intoin+or%ation, the %ore di>usible it beco%es'
F' 7he less data that has been so structured re?uires a sharedconte0t +or its di>usion, the %ore di>usible it beco%es'
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The &oisot $#pa!e KM Model
(Cont.) 7oether, the& under!in a si%!le conce!tual +ra%ewor#,
the n+or%ation =!ace or =!ace K* %odel'
Data is structured and understood throuh the !rocesses o+
codi$cation and abstraction' 7he =!ace %odel can be visuali"ed as a threedi%ensional
cube with the +ollowin di%ensions (see iure at the ne0tslide)E
(1)odi$edPuncodi$edH
(F)bstractP concreteH and
(3)Di>usedPundi>used
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The &oisot $#pa!e KM Model
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The &oisot $#pa!e KM Model
(Cont.) 7he activities o+ codin, abstractin, di>usin,
absorbin, i%!actin, and scannin all contributeto learnin'
.here the& ta#e !lace in se?uence and toso%e e0tent the& %ust toether the& %a#e u!the si0 !hases o+ a social learnin c&cle (=4)'
=ee 7able in the ne0t slide'
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The &oisot $#pa!e KM Model
(Cont.)
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?hase =ame
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The &oisot $#pa!e KM Model
(Cont.)
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?hase =ame usion =harin the newl& created insihts with ataret !o!ulation' 7he di>usion o+ well
codi$ed and abstract data to a lare!o!ulation will be technicall& less!roble%atic than that o+ data which isuncodi$ed and conte0ts!eci$c' usion o+ uncodi$ed
dataH the !robabilit& o+ a shared conte0t is
The ocial !earning Cycle in "oisot#s $%pace KM Model
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The &oisot $#pa!e KM Model
(Cont.)
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?hase =ame erent situations in a learnin b& doinC
or a learnin b& usinC +ashion'
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Comple *daptive #ystem Models
of KM (Cont.)
7he #e& !rocesses in the = K* %odel can besu%%ari"ed asE
1' nderstandin'F' reatin new ideas'
3' =olvin !roble%s'
2' *a#in decisions'
5' 7a#in actions to achieve desired results'
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Comple *daptive #ystem Models
of KM (Cont.) 7o survive and success+ull& co%!ete, an orani"ation alsore?uires eiht e%erent characteristics, accordin to this %odelE
(1)
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Comple *daptive #ystem Models
of KM (Cont.) n e%erent characteristic is the result o+ nonlinearinteractions, s&neristic interactions, and sel+orani"in
s&ste%s'
7he = K* %odel +ollows alon the lines o+ the othera!!roaches in that it is connectionist and holistic in nature'
7he e%erent = characteristics are outlined in iurebelow'
7hese e%erent !ro!erties serve to endow theorani"ation with the internal ca!abilit& to deal with the
+uture unantici!ated environ%ents &et to be encountered'
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9@*+@I*W 9A T* IC"5 M9
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The *uro#ean Aoundation !orBuality Management $*ABM) KM
Model 7he /* %odel (Bhatt F, F1, FF) loo#s
at the wa& in which #nowlede %anae%ent isused to attain the oal o+ an orani"ation'
7his %odel is based on traditional %odels o+?ualit& and e0cellence, so there are ver& stronlin#s between K* !rocesses and e0!ectedorani"ational results'
n $ure on the ne0t slide shows the %aorco%!onents o+ the /* K* %odel'
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The Inukshuk KM Model
7he nu#shu# K* %ode# (Girard, F5) was develo!ed tohel! anadian overn%ent de!art%ents to better %anaetheir #nowlede'
7his %odel was develo!ed b& both reviewin e0istin %aor%odels to e0tract $ve #e& enablers (technolo&, leadershi!,
culture, %easure%ent, and !rocess) and b& conductin?uantitative research to validate these enablers'
7he na%e nu#shu# is derived +ro% the hu%ansha!ed$ures built b& !ilin stones on one another b& the nuit inthe northern !art o+ anada to serve as naviational aids'
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The Inukshuk KM Model $Cont)
7here were three %ain reasons +or choosin this s&%bol tore!resent K*E
tOs well reconi"ed in anada'
t e%!hasi"es the #e& role !la&ed b& !eo!le in K*'
ll inu#shu# are si%ilar the& are not identical, reectinthe variations in K* i%!le%ented in di>erent orani"ations'
iure on the ne0t slide de!icts the %aor co%!onents o+ thenu#shu# K* %odel
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The Inukshuk KM Model $Cont)
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M*"5+*M*=T
Tacit Knowledge*#licit
Knowledge
5ocialiation*ternaliati
on
Internaliation
Combination
;*"D C;T+*
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