Brand Deep Dive

Radar unleashes the power of social media and customer data to provide insights and intelligence for businesses.

W H A T I S R A D A R

R A D A R S E R V I C E S – H O W T O M A K E M A R K E T I N G S T R O N G E R

001Campaign Navigator

002Brand

Deep Dive

003Content

Wavemaker

004EngagementSolutions

Pinpoint how your business is performing

according real consumer insights

Recommendation of a series of activities to

achieve market growth

Develop content(films, videos, infotainment) for

your brand to stand out

Create a repertoire of solutions to stimulate desired consumer

behavior/response

A L L D R I V E N B Y D A T A

While our core competency is in social data, another of our key strengths is our ability to blend social data with other sources to gain deeper insights.

The largest available database of consumer behavior. For example, consumers may not talk about more private things openly but they will search for it. This is a strong indicator of interest and intent.

SearchHow consumers interact with branded websites, apps, Facebook pages etc. For example, consumers may not talk about price because it makes them look cheap but they will click on that discount button.

Owned Digital AnalyticsTraditional research techniques reveal the implicit opinions and beliefs of consumers which complements the explicit voice of social conversations.

Focus Groups & PanelsPurchase behavior is the ultimate measure and indicator. Looking at transactions in isolation only informs the outcome. Blending it with other data can inform intention and preferences.

Transactional

I N D E P E N D E N T O R H O L I S T I C

Campaign Navigator

BrandDeep Dive

ContentWavemaker

EngagementSolutions

Brand Deep Dive

Brand Deep Dive helps you turn consumer insights into strategy for growth. The Radar team will dive deep into the consumer data to unlock insights that have significant impact. It is upon this foundation of insights that the best strategies and recommendations are developed.

Brand Deep DiveFramework

Insights from navigator

Collaborative workshop: Deep dive outputs:

Product

Brand

Journey

Brand Deep Dive +

How Radar helps Courts crack a new $32 million business category

Festive ShoppingEveryday celebrations

GiftingNew home gift registration

ConvenienceLive chat

Brand drivers

Home

entertainment

TV generator

Computers

Ungeek series

Home

appliances

#myhomestyle

Pro

duct D

rivers

AwarenessBespoke media partnerships

ConsiderationSocial review systemExperience

Digital pop up stores

Journey drivers

*Size of icon represents estimated ROI

Client IssueCourts’ vision is to become the number 1 retailer in SEA that happens to have stores. They needed a digital strategy that would help them realize this vision.

Radar ApproachComprehensive analysis of social, search and transactional data on Courts and three competitors. Collaborative workshop to co-create a strategic battle plan.

Brand Deep Dive +

Radar delivered US$1.2 million in sales and churn reduction through customer experience improvement

of conversations were ‘buying’ conversations, including in local language eg “Waiting sa smart center. Sana worth it pag iintay ko. Guys anu mas mabilis sa pocket wifi Smart or Globe?”

of conversations were from customers unhappy with their current provider and considering switching

15% of conversations were asking for help.

Client IssueIn one of the most aggressively competitive mobile markets, Smart wanted to improve the customer experience in a way that would increase sales or reduce churn

Radar ApproachWe analyzed over 100,000 conversations in social media, which referenced Smart and key competitors. Social data was blended with sales, churn, media spend to create a ROI analysis for creating a new social customer experience team of 20 people – “Smart Specialist”

Brand Deep Dive +

Radar delivered “sell out” of a new product and VW Malaysia becoming the most engaged social brand in category

C A S E S T U D Y : V W M O D E L S A N A L Y S I SP R O D U C T P E R F O R M A N C E M A T R I X

Busin

ess P

riorit

y

Bubble Size = NSP score

Competitive Rank (out of 13 brands)

Client IssueFor 2013, our client set aggressive annual sales targets. In order to achieve these, it had to optimize its product portfolio and position key priority products in the most effective way.

Radar ApproachWe analysed 76,850 conversations on 13 automotive companies. Social data was blended with annual sales contribution, growth of product category and competitive activities to come to a product performance matrix. These help set clear priorities and directions for each VW product group. Tacit product and brand knowledge to develop individual product communication strategies

S O L U T I O N S U M M A R Y

001Campaign Navigator

002Brand

Deep Dive

003Content

Wavemaker

004EngagementSolutions

Key targets: DDB clients, for regular reporting or for single use e.g. planning an upcoming campaign. Prospects, for pitches and new business opps

Key targets: Best for pitches and clients with demanding competitive challenges at brand, product and customer experience levels.

Key targets: Ideal for TV, print and online news broadcasters. Clients who need high volume of online content.

Key targets: Clients who need break through digital engagement solutions

Team

Carlos PalaciosRegional Strategy Director

Benjamin KoeConsulting Director

Yang YangConsulting Manager

Cheryl OngDigital Strategist

Alexis CheongStrategy Planner