What is SEO? Industry Research SEO Process Technical aspects of SEO Social Media - MySpace Optimization Measuring SEO success SEO Tools

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" search results with your targeted keywords.

The leading search engines, Google, Yahoo! and Microsoft (bing), use crawlers to find pages for their algorithmic search results.

Global: Google 84.72% Yahoo 6.42% Baidu 3.67% Bing 3.14% Ask.com 0.56% Other 0.49%

United States: Google 83.58% Yahoo 9.13% Bing 5.38% Ask.com 0.79% Other 1.12

Source: by seoMoz 2010

Source: Enquiro, 2010

Organic Clicks vs Paid Clicks

1.Comprehensive Website Analysis 2.Keyword Research and Analysis. 3.Baseline Ranking report. 4.Competitive analysis in Search Engines. 5.Content Analysis & SEO Copywriting. 6.Analysis of URL structure & information

architecture. 7.Analysis of internal linking. 8.Analysis of source code and page

layout. 9.Code validation. 10.Link Popularity Analysis.

Title Tag

Meta data

Javascript

1) Getting more targeted friends (sort by demographic criteria).

2) Leaving “friends” comments.3) Profile Customization.4) Sending Bulletins.5) Sending mass private messages (with

banner ad).6) Writing keyword-rich content with

outbound links containing keyword-rich anchor text.

7) Getting inbound links from websites not on the MySpace domain.

Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per

keyword. Increased Revenue/keyword. Increase in Impressions ( good for

Publishers to show advertisers). Lower dependence on Paid Search. Lowering the cost per acquisition.

“The tool is only as good as the people that use it.”

Thank You

Created ByCreated ByRam Bahadur YadavRam Bahadur Yadav

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