А.Кузьмин universal analytics новое поколения веб-аналитики

14
Александр Кузьмин Генеральный директор WebProfiters Universal Analytics – новое поколение веб-аналитики

Post on 19-Oct-2014

599 views

Category:

Documents


5 download

DESCRIPTION

 

TRANSCRIPT

Icontext Wider Template

WebProfitersUniversal Analytics -

1

2 Universal Analytics

Google Analytics Universal Analytics !3 ?

CookiesUniversal Analytics Cookies_ga=1.2.838838867.1359565579161Client ID Client ID4 ?

(dimensions) (metrics)

5 ?

(New Measurement Protocol)

(Sending hits) , , Universal Analyticshttp://www.google-analytics.com/collect?v=1&tid=UA-xxxx&cid=555&otherparameters

v: versiontid: tracking idcid: client id6: Universal Analytics CRM: ROI

7: Universal Analytics CRM 1. Universal Analytics

8: Universal Analytics CRM 2. Universal Analytics CRM-

9: Universal Analytics CRM 2. Universal Analytics CRM-2 :

1. HighRise, Client ID

2. Pending Win , UA, .10: Universal Analytics CRM 2. Universal Analytics CRM-1 :

ga(function(tracker) {var clientId = tracker.get('clientId');});11: Universal Analytics CRM 2. Universal Analytics CRM-2 :

12: Universal Analytics CRM 2. Universal Analytics CRM-2 :

http://www.google-analytics.com/collect?v=1&tid=UA-XXXX-YYY&cid=1161411544.1373152807&t=event&ec=transaction&ea=Xenia&cm1=500000, v=1 ( 1)tid= UA-XXXX-YYY Universal Analyticscid=1161411544.1373152807 Client ID t=event , ( , (event), (transaction). e=transaction ea=Xenia - ( , )cm1=500000 ( )

13 !

[email protected] 910 405 02 04https://www.facebook.com/akuzmin47