| june 24, 2014 presented by ben gray | app quality evangelist ensuring your mobile apps delight...
TRANSCRIPT
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June 24, 2014
Presented by Ben Gray | App Quality Evangelist
Ensuring Your Mobile Apps Delight Users & Beat the Competition
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APPS ARE THE FRONT DOOR TO YOUR BUSINESS
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YOUR APPS HAVE TO DO MORE THAN JUST WORK
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THEY HAVE TO DEL IGHT YOUR USERS
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U S E R S A R E M O R E V O C A L T H A N E V E R
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5 REASONS THIS REALLY MATTERS
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1 . THE APPS ECONOMY IS ULTRA-COMPETIT IVE
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2 . SWITCHING COSTS ARE AT OR NEAR ZERO
| 9 OpenSignal Android Fragmentation Visualized (July 2013)
3 . DEVICE FRAGMENTATION IS GROWING
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0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
7,000,000,000
8,000,000,000
9,000,000,000
10,000,000,000
Personal ComputersPersonal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)Personal Computers
(Desktop And Notebook)
Smartphones
SmartphonesSmartphonesSmartphonesSmartphonesSmartphonesSmartphonesSmartphonesSmartphones
SmartphonesSmartphones
SmartphonesSmartphones
SmartphonesSmartphones
Tablets
TabletsTabletsTabletsTabletsTabletsTablets
TabletsTablets
Tablets
Tablets
Tablets
Tablets
TabletsTablets
Smart TVs
Connected/Smart TVsConnected/Smart TVsConnected/Smart TVsConnected/Smart TVsConnected/Smart TVsConnected/Smart TVs
Connected/Smart TVsConnected/Smart TVs
Connected/Smart TVs
Connected/Smart TVs
Connected/Smart TVs
Connected/Smart TVs
Connected/Smart TVs
Connected/Smart TVs
Wearables
WearablesWearablesWearablesWearablesWearablesWearables
Wearables
Wearables
Wearables
Wearables
Wearables
Wearables
Wearables
Wearables
Global Internet Device Installed Base Forecast
# O
f D
evic
es (
In M
illio
ns)
10 Business Insider (Business Intelligence Estimates) 2013
4 . IT ’S NOT JUST MOBILE
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5 . THE SPEED OF DEVELOPMENT & TEST ING
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ARE YOU PREPARED?
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The Challenge
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• Formerly uTest, the leader of in-the-wild testing
• Offices around the globe
– Boston, Berlin, San Mateo, Seattle, Poland, Israel and more
• Founded in 2007
• Raised 5 rounds, totaling $80 million in funding
– Latest round led by Goldman Sachs
• Recognized by press and peers
– Named one of Forbes Most Admired Companies 2 years in a row
– Named one of Inc. 500’s Fastest Growing Companies 2 years in a row
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A L I T T L E A B O U T A P P L A U S E
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2,000+CUSTOMERS
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A P P L A U S E B Y T H E N U M B E R S
40,000+B U I L D S T E S T E D
140,000+P R O F E S S I O N A L
T E S T E R S
100 million+A P P S T O R E
R E V I E W S C R AW L E D
MORE THAN 1 MILLIONI N - T H E - W I L D I S S U E S R E P O R T E D B Y T E S T E R S
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A F E W O F O U R C U S T O M E R S
Retail Travel SocialMedia
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A F E W O F O U R C U S T O M E R S ( C O N T. )
GamingTelco Software
Financial
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USERS DON’T COMPARTMENTAL IZE QUAL ITY
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W INNING APPS & COMPANIES DON’T E ITHER
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360°APP QUALITYQ U A L I T Y, D E F I N E D B Y Y O U R U S E R S
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A P P L A U S E E N A B L E S Y O U T O A C H I E V E
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I N - T H E - W I L D T E S T I N G S E R V I C E S
• Testing beyond the QA lab
(in-house or offshore)
• Coverage where your users
live, work & play
• Across devices, OSes &
carriers
• Community-driven
• Fully-managed service
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I N - T H E - W I L D T E S T I N G S E R V I C E S
F U N C T I O N A L T E S T I N G
U S A B I L I T YT E S T I N G
L O C A L I Z AT I O NT E S T I N G
L O A DT E S T I N G
S E C U R I T YT E S T I N G
Do your apps function flawlessly in the hands of your users?
Are your apps as intuitive and easy-to-use as you think?
Are your apps primed to thrive in different markets & cultures?
Can your apps handle the peaks & pressures of the real world?
Are your apps protecting your users data & privacy?
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A P P Q U A L I T Y T O O L S
A P P L A U S ES D K
Discover crashes in real time and distribute builds
A P P L A U S E A N A LY T I C S
Listen to what your users are saying in the app stores
3 6 0 ° A P P Q U A L I T Y D A S H B O A R D
Access all of your app quality results in a single place
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T H E A P P L A U S E S D K
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End UsersDeveloper
Build distribution1 In-app bug reporting2
Crash log reporting
4
In-app user feedback 3
Product/Marketer
Sentiment analysis5
Builds
User feedback Crash logs
BugsBugs & crashes
Tester
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A P P L A U S E A N A LY T I C S D A S H B O A R D
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U S E R R E V I E W S E N T I M E N T
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C U S T O M I Z A B L E A P P C O M PA R I S O N S
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3 6 0 ° A P P Q U A L I T Y ™ D A S H B O A R D
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H O W A P P L A U S E H E L P S E N T E R P R I S E S
• Protecting the world’s largest brands
– Today’s biggest brands turn to Applause to
ensure their app quality, with app store
analytics, crash monitoring and in-the-wild
testing, brands can be confident in their apps
• Augmenting staff intelligently
– No matter the size of your existing QA team,
there is always a need for scale on demand –
Applause scale your testing efforts intelligently
• Lowering app quality costs
– Applause can capture issues in-the-wild before
your users or your boss, reducing your costs
• Enabling the ultimate test coverage elasticity
– Leverage the global community of professional
testers to test on a variety of devices and form
factors as your business demands
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• Modern apps require a new recipe for success
– Infinitely more variables (devices, OSes, carriers, locations, use cases)
– Apps must go beyond merely “good enough” to delight users
– Traditional methods & playbooks won’t suffice
• Companies must play catch-up
– App quality no longer just a CIO & CTO problem; matters to brand & biz
– Move beyond lab to where users live, work & play
– Inside-out approach is no longer enough
• 360°app quality is an integrated, holistic view of app quality
– Requires modern tools and analytics that raise the bar on app quality
from the perspective of your users
– Necessity due to outsized user expectations + voices that travel far &
wide
K E Y TA K E AWAY S
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