ТОТАЛЬНОЕ РАДИО

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ТОТАЛЬНОЕ РАДИО. ТОТАЛЬНОЕ РАДИО – простое решение сложных задач на радио. Для высокого охвата в разных целевых группах Для быстрого набора контактов Экономит время Оптимизирует затраты на рекламу. ТОТАЛЬНОЕ РАДИО: суть проекта. - PowerPoint PPT Presentation

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  • Sales House Media Plus 109004 . , 21/5. . +7 (495) 620-46-64 www.mediaplus.fm

  • *

  • * :

    -

    ,

  • TNS ( : 10, : 2009, - 2009, : - 09), % 12+ * . 2008. : , 7, FM, FM, , , , Next, Relax FM, FM, , 7, FM, , FM, FM, , , FM, , Love Radio, FM FM, , FM, , , FM , FM, , , 7, , FM, 7, , , , FM, FM, ,

    1

    61

    70

    40

    71

    67

    84

    67

    69

    79

    65

    59

    70

    1

    61 %

    70 %

    40 % (*)

    71 %

    67 %

    84 %

    67 %

    69 %

    79 %

    65 %

    59 %

    70 %

    1

    1 2 3

    612.42

    704.42

    401.83

    712.85

    67

    84

    67

    69

    79

    -65

    59

    70

  • * , CPT ( ): = 312 . 10 (1) = 218 . (1) TNS. 2010. 10

  • * . % 12 (TNS. 10) : 3,6 . 6,6 .

    1

    69.56

    33.7

    31.66

    31.41

    30.12

    27.6

    26.5

    25.95

    22.49

    20.47

    18.7

    Sheet1

    69.6

    33.7

    31.7

    31.4

    FM30.1

    27.6

    FM26.5

    26.0

    22.5

    92.4 FM20.5

    Love Radio18.7

  • * . % 12 (TNS. - 2009) : 18,3 . 35,6 .

    1

    59.2

    41.5

    41

    39.9

    35.9

    32.5

    25.4

    20.2

    17.7

    14.1

    13.5

    Sheet1

    59.2

    41.5

    41.0

    39.9

    35.9

    FM32.5

    25.4

    FM20.2

    Love Radio17.7

    FM14.1

    13.5

  • * . 15- .., 12 + (TNS. -. : 10, : 4 2008)1 700 .

  • * . . vs - 10 . : TNS. 10. 12 + -, 4

  • * . (AQH . .). : TNS. 10. -. 12 +

    1

    18.8939.198.953.0837.91.061.489.1513.6744.664.7182.74

    52.0473.9423.7414.6469.085.299.8523.229.9597.124.12422.94

    65.5396.3236.4520.78109.026.3515.6229.8140.41127.0128.72576.03

    79.66125.0248.2232.93134.434.9816.0138.5337.31134.4824.74676.31

    81.68138.9454.7133.78142.038.6517.7940.5834.98121.2525.65700.03

    82.52150.9557.133.58142.32816.1340.1638.24100.6525.86695.52

    82.9148.655.0832.88130.789.2617.4344.9633.6884.2621.86661.69

    93.75139.1359.0233.62133.859.1319.5647.2131.376.3723.92666.87

    92.82146.2552.3335.13136.412.0220.4246.0630.2987.7427.54686.99

    86.59139.153.6833.58131.3211.5117.4542.0534.1892.8419.94662.23

    84.07130.0655.5331.88115.69.4221.1541.5928.4289.9624.68632.37

    84.69107.8150.3933.7697.279.2820.9849.1940.22129.6928.37651.64

    71.6497.8736.5128.6986.097.6320.0750.8542.93111.1736.81590.27

    61.9879.5832.9122.6684.16.6920.3544.131.07132.0439.96555.44

    54.9274.1327.0318.9373.716.5816.3245.8227.64121.7139.08505.89

    43.1356.2319.9511.6663.184.7912.0145.8726.6199.1923.35405.98

    38.244.616.699.7351.156.5710.2940.923.6969.829.93321.57

    30.428.6713.469.8535.724.519.9331.417.2252.595.48239.23

    FM

    7

    FM

    Next FM

    Relax FM

    -FM.

    Sheet1

    FM 7 FM Next FM Relax FM-FM.

    06:00-07:0018.8939.198.953.0837.91.061.489.1513.6744.664.7182.74

    07:00-08:0052.0473.9423.7414.6469.085.299.8523.229.9597.124.12422.94

    08:00-09:0065.5396.3236.4520.78109.026.3515.6229.8140.41127.0128.72576.03

    09:00-10:0079.66125.0248.2232.93134.434.9816.0138.5337.31134.4824.74676.31

    10:00-11:0081.68138.9454.7133.78142.038.6517.7940.5834.98121.2525.65700.03

    11:00-12:0082.52150.9557.133.58142.32816.1340.1638.24100.6525.86695.52

    12:00-13:0082.9148.655.0832.88130.789.2617.4344.9633.6884.2621.86661.69

    13:00-14:0093.75139.1359.0233.62133.859.1319.5647.2131.376.3723.92666.87

    14:00-15:0092.82146.2552.3335.13136.412.0220.4246.0630.2987.7427.54686.99

    15:00-16:0086.59139.153.6833.58131.3211.5117.4542.0534.1892.8419.94662.23

    16:00-17:0084.07130.0655.5331.88115.69.4221.1541.5928.4289.9624.68632.37

    17:00-18:0084.69107.8150.3933.7697.279.2820.9849.1940.22129.6928.37651.64

    18:00-19:0071.6497.8736.5128.6986.097.6320.0750.8542.93111.1736.81590.27

    19:00-20:0061.9879.5832.9122.6684.16.6920.3544.131.07132.0439.96555.44

    20:00-21:0054.9274.1327.0318.9373.716.5816.3245.8227.64121.7139.08505.89

    21:00-22:0043.1356.2319.9511.6663.184.7912.0145.8726.6199.1923.35405.98

    22:00-23:0038.244.616.699.7351.156.5710.2940.923.6969.829.93321.57

    23:00-00:0030.428.6713.469.8535.724.519.9331.417.2252.595.48239.23

  • *(1) : . TNS. 10. -. 06:00-00:00(2) ( 80-120) , (1) Affinity Index (2)

    1

    48.3

    51.7

    8

    28.9

    18.5

    19.7

    14.2

    10.7

    36.7

    15.1

    32.6

    11.2

    %

    Sheet1

    %

    48103

    5298

    20 8107

    20-34 29107

    35-44 19108

    45-54 20104

    55-64 1491

    65 1177

    37106

    1590

    .33102

    11113

    1

    102.6

    97.7

    107.4

    107.2

    107.6

    104.3

    91.3

    76.6

    106

    90.1

    102.1

    112.8

    Sheet1

    103

    98

    20 107

    2034 107

    35-44 108

    45-54 104

    55-64 91

    65 77

    106

    90

    .102

    113

  • . : TNS. 2010.* , / 2006-2008 .

    HONDA *IKEALEK PHARMACEUTICALMETRO CASH & CARRYNISSANOBISKYEXPRESSWRIGLEY`SDANONE BURDA -

    .

    1

    69.56

    76.63

    78.15

    75.85

    76.55

    83.37

    78.42

    77.94

    76.7

    76.85

    78.17

    76.41

    76.47

    76.76

    Sheet1

    (12 +)69.6

    20-55, 76.6

    20-45, 78.2

    25-45, 75.9

    25-45, 76.6

    35-50, 83.4

    30-55, 78.4

    25 , 77.9

    18-55, 76.7

    18-45, 76.9

    20-35, 78.2

    30-55, 76.4

    25-55, 76.5

    20-45, 76.8

  • : : :5 :25-50 , :1,2 . (1)

    : (1)

  • : (1) 25-50 , (1) 1. & FM - 2 2. (1) : TNS. . 2009

    AQHAQH %Reach DlyReach % DlyReachReach %AQH ShareConv. Index 103,5 5,0 921,2 44,0 1 621,9 77,5 26,4 112 , FM 43,0 2,1 538,3 25,7 1 254,9 60,0 11,0 122 19,0 0,9 323,7 15,5 956,5 45,7 4,8 125 FM 24,0 1,2 340,9 16,3 878,1 42,0 6,1 128 26,4 1,3 361,3 17,3 878,0 42,0 6,7 121 24,6 1,2 327,3 15,6 873,9 41,8 6,3 122 17,4 0,8 301,3 14,4 793,9 37,9 4,4 119 FM 14,8 0,7 259,8 12,4 714,2 34,1 3,8 134 18,2 0,9 237,2 11,3 697,9 33,3 4,6 120 22,8 1,1 252,9 12,1 575,8 27,5 5,8 135 17,0 0,8 213,7 10,2 575,6 27,5 4,3 127

    08.00-09.00151509.00-10.00151515151510.00-11.00151515151511.00-12.0015151512.00-13.00151513.00-14.00151515151514.00-15.00151515151515.00-16.00151516.00-17.0015151517.00-18.00151515151518.00-19.0015151519.00-20.00:88888

    08.00-09.00151509.00-10.001515151510.00-11.0015151511.00-12.00151512.00-13.0015151513.00-14.0015151514.00-15.0015151515.00-16.001515:45544

  • : (1)Reach %TRP. 25-50 , .(1) : TNS. . - 2009

    vs Cost1 207 607.1 209 087. . Reach895,21 253,640,0% () . . %

    Reach %42,859,917,1%Reach 3+380,1543,743,0% 3

    Reach % 3+18,226,07,8%Frequency3,23,0-0,2.

    GI2 863,73 794,232% - .

    TRP136,83181,2932% 100

    CPT for GI422.319.-24%

    Cost TRP8 826.6 669.-24% 1-

    1

    0.1310.19924.329.96

    0.2210.35149.4470.69

    0.3010.46875.24114.11

    0.3760.546108.75150.65

    0.4280.599136.83181.29

    Cum. Reach %

    Cum. Reach %

    Cum. TRP

    Cum. TRP

    Sheet1

    Cum. Reach % 13.10%22.10%30.10%37.60%42.80%

    Cum. Reach % 19.90%35.10%46.80%54.60%59.90%

    Cum. TRP 24.349.4475.24108.75136.83

    Cum. TRP 29.9670.69114.11150.65181.29

  • : : : :3 : 18-54 , :4,5 . .(1)

    : (1)

  • 18-54 , (1) (1) : TNS. . - 2009 1. & : 3 - 2 2. - : 3 -:

    AQHAQH %Reach DlyReach % DlyReachReach %AQH ShareConv Index 1 204,13,512 400,635,924 229,970,222,3116 585,4 1,7 7 760,6 22,5 17 891,3 51,8 10,9 121 566,2 1,6 7 348,8 21,3 17 203,8 49,8 10,5 117 342,7 1,0 6 456,5 18,7 16 489,4 47,8 6,4 117 443,5 1,3 5 638,5 16,3 14 053,3 40,7 8,2 111 FM 382,7 1,1 5 273,5 15,3 13 406,5 38,8 7,1 117 393,5 1,1 4 477,9 13,0 9 175,1 26,6 7,3 109 FM 175,3 0,5 2 833,6 8,2 8 138,9 23,6 3,3 121Love Radio 192,2 0,6 2 809,6 8,1 7 881,1 22,8 3,6 124 FM 140,0 0,4 2 402,3 7,0 6 231,5 18,1 2,6 130DFM 221,5 0,6 2 588,3 7,5 5 931,0 17,2 4,1 128

  • : (1)(1) : TNS. . 2009. 18-54 , !

    vs Cost4 539 937.4 534 174. . Reach21 455,223 305,88,6%