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© 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August 2011 Sharon Feller, WW VAD Tivoli Sales Leader – [email protected]

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Page 1: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2010 IBM Corporation

Tivoli 2nd Half Business Partner Guidance Storage

Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage

August 2011

Sharon Feller, WW VAD Tivoli Sales Leader – [email protected]

Page 2: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2010 IBM Corporation

StorageJohn Foley, WW Channel Sales Leader, Tivoli Storage

[email protected]

Telephone: 1-919-426-1042

July, 2011

Page 3: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Inescapable Data Growth - Implications for IT Managers

• Information doubling every 18-24 months

• Storage growing 20-40% per year

• IT budgets are not keeping pace with storage management requirements

Page 4: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Storage Software Segments – 2010 Results

Total WW IDCStorage Software Forecast$13.8 Billion in 2011

Overall market will grow to $15.7B by 2014, representing a 6.5% CAGR

In 2010, 48% of the market associated with software tied heavily to hardware

Overall Storage Software Market, IBM held its #3 share rank position in 2010. IBM, EMC and

NetApp gain share against Symantec, CA and HP

EMC24%

Symantec16%

IBM14%

NetApp9%

Hitachi3%

Others34%

Page 5: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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What to Sell in 2011 – Storage Software Portfolio

Tivoli Storage – Tivoli Storage Manager (TSM)

• TSM• TSM Extended Edition• TSM for Unified Recovery• TSM for…

• Virtual Environments• Microsoft SharePoint• Storage Area Networks• Space Management• Mail• Databases• ERP• System Backup and Recovery

• TSM FastBack Center• TSM FastBack• TSM FastBack for ...

• Microsoft Exchange• Bare Metal Recovery• Workstations (CDP for Files)

• TSM Hierarchical Storage Management for Windows

• TSM FlashCopy Manager

• IBM System Storage Archive Manager• IBM Information Archive• Cristie Bare Machine Recovery (CBMR)• Cristie TBMR

System z – Tivoli Storage Manager (TSM)• TSM for z/OS & z/VM• TSM Extended Edition for z/OS• TSM for ...

• Mail for z/OS• z/OS USS Client and API V5.3

Tivoli Storage – Tivoli Productivity Center (TPC) • TPC for Data

STG Products – SAN Volume Control (SVC) & TPC• TPC for Disk Mid-Range Edition• TPC for Disk• TPC for Replication 2 Site• TPC for Replication 3 Site• SVC• SVC Entry Edition• IBM FastBack for Storwize V7000

Tivoli Productivity Center (TPC) Bundles• TPC Basic Edition• TPC Standard Edition

STG System z• TPC for Replication 2 Site z/OS• TPC for Replication 3 Site z/OS

Open Distribution Authorized Distribution

Page 6: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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TSM Product News and Call-to-Action

Page 7: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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TSM v6.2.2 (12/2010):• Even better support for VMware, Windows and N series / NetAPP environments• High Availability of the TSM Server, using DB2 HADR Replication

TSM v6.2 (03/2010):• Tight integration with TSM FastBack• Built-in source-side data deduplication• Automatic deployment of Windows client

updates• Support for VMware vStorage API and

VSS in Hyper-V• … and much more

TSM v6.1 (03/2009):• Increased scalability, availability &

performance• Manage up to 2 billion objects in a

single TSM server• Built-in target-side data deduplication• Simplified management & deployment• Improved integration with VMware, NetApp /

N series and Windows

Tivoli Storage Manager 6 has been designed to address our customers’ most challenging issues: the continuing growth of data and the complexity of managing it.

Continuing to Lead the Way – Time to Migrate from v5 to v6Current Offerings

Page 8: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Why should you upgrade to TSM v6.x?

1. Reduce Costs

Improved scalability = 75% fewer backup servers needed*

Built-in data deduplication = 40% less storage capacity needed*

2. Simplify Administration

DB2 ‘under the covers’ eliminates all database management tasks

Streamlined Admin Console = faster completion of admin tasks

Automatic agent updates = reduced maintenance time

3. Improve Application Availability

Faster, smarter backups = less downtime

Built-in reporting and monitoring = find and fix problems faster

Rock solid, enterprise-class internal database = fewer problems

4. Upgrade from v5 to v6 is FREE

For those on Subscription & Support contract

5. It’s (reasonably) Easy

Thousands have done it

Automated, wizard-based installation and migration* Results will vary based on environmental variables

Current Offerings

Page 9: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Call on existing TSM customers – Call Guide HERE

Check for Customer’s existing Infrastructure

TSM v5.5 or older?

VMware?Remote Offices?

IBM System

Storage?

Desktop & Laptop

Protection

Yes

Refer to TSM v6.2.2

Yes

Refer to FlashCopy Manager

Yes

Refer to TSM for VE

Yes

Refer to TSM FastBack

Yes

Refer to TSM FastBack for Workstations

Close

Check for Customer’s existing Infrastructure

TSM v5.5 or older?

VMware?Remote Offices?

IBM System

Storage?

Desktop & Laptop

Protection

Yes

Refer to TSM v6.2.2

Yes

Refer to FlashCopy Manager

Yes

Refer to TSM for VE

Yes

Refer to TSM FastBack

Yes

Refer to TSM FastBack for Workstations

Close

The easiest thing you can do to drive revenue!

Tivoli Storage Manager Call Guide

Page 10: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Call to Action

Sell the value of migrating from TSM v5 to V6

TSM V6 helps customer reduce licensing costs, reduce capital hardware expenditures and increases overall ROI

Migrating to TSM V6 is one of the highest priorities that can quickly and easily be accomplished

Use the value of a “Data Reduction” solution & the Tivoli Storage Manager 6/2x Upgrade Guide

Page 11: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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TSM for Unified Recovery – Responding to Customer’s Needs

Customers have told us:

• They want a pricing metric aligned with the amount of data under protection rather than the processor type / number of cores on protected systems

• Are concerned with cost increases associated with the increase in managed server processor cores when servers are refreshed / upgraded

• Have difficulties counting and managing PVU’s for on-going compliance

• They would like access to a full range of TSM product family capabilities in one bundle with convenient, simplified licensing terms

• Would like to provide TSM as an internal or external service with charge back on a per TB basis (CLOUD)

• Are considering competitive alternatives to TSM because a competitor is offering a per TB charge metric

Page 12: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Announcing: Tivoli Storage Manager for Unified Recovery

• A bundle of 10 tightly-integrated products that meet a broad range of enterprise-wide data protection and recovery requirements

• Use the right tool for each job

• Pay for the amount of primary data being stored and managed (not for copies of backup data)

• A customer may install as many of the individual bundled products as needed for their environment, there is no per server, per install or PVU charge, they are simply charged for the TB stored in TSM primary storage pools and FastBack repositories.

• Does not replace TSM PVU's product, it is another option for purchasing TSM products

Announcement Letter

Page 13: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Products included in TSM for Unified Recovery

1. TSM Extended Edition: Highly-scalable enterprise-class backup/restore, archive and disaster recovery

2. TSM for Virtual Environments: Advanced protection and flexible recovery of VMware environments

3. TSM for Databases: Non-disruptive protection of Oracle and Microsoft SQL data

4. TSM for ERP: Protects vital SAP R/3 system data more efficiently, consistently and reliably

5. TSM for Mail: Secures Domino and Exchange data; granular restore of Exchange objects

6. TSM for SAN: Maximizes storage network connections for TSM servers and client computers

7. TSM for Space Management: Software that moves inactive data to reclaim online disk space

8. TSM FastBack: Advanced data protection and near-instant recovery for Windows and Linux servers

9. TSM FastBack for BMR: Restore a Windows or Linux Server Operating System volume within an hour

10. TSM FastBack for Exchange: Fast and easy recovery of individual e-mail objects

Page 14: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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TSM for Unified Recovery Benefits

Benefits include:

• Easy to measure for on-going compliance

• TSM deduplication and compression reduces amount of stored TB’s and license costs

• Easier for customers and partners to provide TSM on an internal / external charge back model (CLOUD ENVIRONMENTS)

• Simplified procurement with a bundle that delivers comprehensive Unified Recovery Management capabilities

• No charge for replicated DR copies of data

Page 15: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Call to Action

• Call on existing customers that have expressed dissatisfaction with PVUs:• Difficulties measuring and tracking PVUs

• Want a metric aligned with the data they manage

• Have experienced ‘sticker shock’ on cost increases related to server refreshes

• Use TSM for Unified Recovery as an opportunity to entrench TSM into an account:

• Introduce the full range of TSM product family capabilities into an account that is currently using only one or a few TSM products

• Win competitive battles, lead with TSM for Unified Recovery where customers:• Are considering competitive alternatives to TSM because

a competitor is offering a per TB charge metric

• Want a simplified licensing and pricing option with a full range of product capabilities to meet their RPO/RTO objectives

Education Replay on Partner World: TSM Suite for Unified Recovery

Page 16: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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THIS TERM GENERATES OVER 54 MILLION RESULTS ON GOOGLE

THIS TERM GENERATES OVER 54 MILLION RESULTS ON GOOGLE

What is Cloud Computing?What is Cloud Computing?

Page 17: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Protecting the Integrity of the Data on Virtual Machines is a Critical Stage to Cloud Deployments Extract from: June 2011- Are You Ready for Cloud? - Reinvent Your Business Now with this Short-list of Tips

Customers need the ability to

• Leverage tools that offer the ability to offload backup processing from virtual machines

• Automatically discover and protect new VMs

• Restore normal operations without the need for a traditional backup window and without disruption

• Capture incremental backups at the block level and periodic full backups at the image level

• Provide flexible recovery options—file, volume and image …from a single-pass backup

… Requires the scalability, performance and reliability needed by even the largest cloud environments & …data reduction technologies and unified recovery

management to reduce capital and operational expenses

Page 18: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Introducing Tivoli Storage Manager for Virtual Environments

• Utilizes VMware’s vStorage APIs for Data Protectionincluding block-level incremental backups based on VMware’s Change Block Tracking

• Offloads the backup workload from virtual machines and production ESX hosts to vStorage backup servers

• Provides flexible recovery options – file, volume or image – from a single-pass backup

• Near-instant restore of Windows and Linux disk volumes and ensures data is made available immediately while it is copied in the background

• Simplifies day-to-day administrationwith the centralized Tivoli Storage Manager console

• Automates discovery of new VMs; automatically applies backup policies

Announcement Letter: Tivoli Storage Manager for Virtual Environments Announcement Letter

Education Replay on Partnerworld: https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/EPT_DMON-8FEJQ3

Virtual Server Environments

Page 19: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

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Call to Action

Cloud, Cloud, Cloud• By 2014 more than 50% of all new storage capacity will be deployed in a public

cloud*

• Customers may not be ready for cloud, but it’s on their mind, and they are looking for staged solutions that don’t require a re-engineering of their environments

• Cloud requires the ability to manage and backup virtual environments• If your customer is:

• talking cloud, • planning cloud • looking for data protection and backup in the cloud,

• Brush up on your cloud skills, and sell TSM for Virtual Environments and use the “Smarter Backup for Virtual Servers” solution

Click here for FAQs on TSM for Virtual Environments

* Source: IDC Directions 2011, March 2011

Replay: Storage Talk - What Storage Professionals Need to Know About Cloud

Page 20: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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TPC Product News and Call-to-Action

Page 21: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Tivoli Storage Productivity Center - Price Action Details

21

• What’s New?• List prices of TPC for Data and TPC Standard Edition are reduced by 35%

• Business Value• Enhanced overall solution value for storage acquisitions• More affordable solutions for

• Data usage analysis, file-level reporting, capacity management, chargeback reporting and intelligent data migration for efficient utilization

• Advanced analytics, SAN analysis and planning, and storage resource optimization• Achieve quicker time-to-value & improved return on storage investments

• Seller Value• Competitive pricing that reflects detailed analysis of market trends, business results and seller

feedback• Helps improve outreach to both enterprise and midmarket customers

• Available May 13, 2011

Reduced pricing for TPC for Data & TPC Standard Edition

Page 22: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Price Action Details

• TPC for Data pricing now better aligned with TPC for Disk

• TPC Standard Edition price differential from TPC for Data or Disk reduced

• Cost of upgrading to obtain additional value of TPC SE has been greatly reduced

• Data to SE: 43%

• Disk to SE: 53%

OLD

Terabytes Data DiskStandard Edition

Replication Two-site

Replication Three-site

1-12 $6,200 $3,350 $7,890 $6,365 $3,18213-32 $5,240 $2,820 $6,680 $5,386 $2,67833-64 $3,810 $2,060 $4,860 $3,914 $1,92665-100 $2,850 $1,550 $3,660 $2,935 $1,524

101-250 $2,380 $1,290 $3,030 $2,451 $1,266251 $1,910 $1,030 $2,430 $1,957 $1,079

NEW

Terabytes Data DiskStandard Edition

Replication Two-site

Replication Three-site

1-12 $4,000 $5,100 13-32 $3,382 $4,321 33-64 $2,463 NO $3,141 NO NO 65-100 $1,841 CHANGE $2,361 CHANGE CHANGE

101-250 $1,535 $1,960 251 $1,229 $1,570

TPC Basic Edition $3,400 per server NO CHANGETPC for Disk MRE $8,099 per enclosure NO CHANGE

Prices for Tivoli Storage Productivity Center for Data & Tivoli Storage Productivity Center Standard Edition modules are cut by 35%.

Page 23: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Call to Action

• Call on new customers who previously may have not considered TPC for Data or Standard Edition because they were perceived as cost prohibitive

• Call on your existing TPC customer base and encourage them to expand their storage management coverage with additional licenses of TPC for Data or Standard Edition

• Call on your existing TPC for Disk or Data customers and encourage them to take advantage of the wealth of additional value available with TPC Standard Edition, available now at a lower cost to upgrade.

Page 24: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Sales Plays

Page 25: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Smarter Backup & Recovery with TSM Why should business partners care?

Market Opportunity:

• Storage Software is a $12+B market today, and growing fast!

• Overall market will grow to $15.5B by 2014, representing a 6.2% CAGR

In Data Protection and Recovery, IBM grew 18% y/y for full-year 2010.

Most organizations are facing an explosion of data. Managing this rapid growth in data requires a more sophisticated storage management solution, one that helps you understand, classify, protect, and retain your data according its purpose and value. And of course, it needs to do it cost effectively.

Why you want to sell:

• Customers need it

• Businesses need cost-effective solutions that reduce the risk of data loss while improving application availability and service levels

• Businesses need to reduce their TCO, including precious data center footprint and the costs that go with it, including the rising costs to power and cool these devices

• Well positioned in the Marketplace

• The Tivoli Storage Manager family of data protection and recovery management solutions is is proven technology, with more than 15 years in the market, supporting more than 20,000 customers including more than 60% of the Fortune 500

2005 2006 2007 2008 2009 2010

Data created and copied is expected to grow at 48% CAGR through 2012

Source: IDC Quarterly Storage Software Tracker; IBM Market Insights

Page 26: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

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Tivoli: Smarter Backup & Recovery with TSM

Play Description

Deliver the Smarter Backup story to customers that need to address the challenges caused by the explosion of data, the tightening of business service level requirements, and the need to better manage costs. IT managers need to find smarter approaches to protecting an increasingly distributed and complex data storage environment. A Smarter Backup solution can help your customers reduce administrative costs, make faster and smarter decisions, and improve quality of service for their IT users and customers.

Customer Value Proposition

For businesses that need to protect data, lower costs, manage data growth, and ensure compliance, as well as data availability and rapid application data recovery, the TSM family helps to speed recovery, simplify heterogeneous storage management, dramatically reduce storage capacity and administration requirements, creates a single point-of-control, administration, and security.

Lead Offerings

Software:• TSM• TSM for VE• * TSM FastBack• * TSM FB4WKS• Flashcopy Mgr

Upsell, Cross Sell:• FastBack for Storwize V7000• Storwize V7000• XIV

Competitive Differentiation:• IBM is the leading vendor with a comprehensive set of data

reduction and storage management technologies• IBM’s broad portfolio of data reduction and storage management

solutions solve customer issues with cutting edge “Incremental Forever” technology

Sales Scenario

Avg. Deal Size: $50-$100K+ is typical with multiple entry points; $150K+ is attainable with a total transformation projectAudience: IT (Typical sponsors: CTOs, IT directors; Influencers: system administrators, data managers, IT directors)Sales Cycle: 60 to 90 days

Partners VARs, RSIs Recommended Certification: IBM Certified Solution Advisor - Tivoli Storage Solutions

Reasons to Sell

• Strong existing Storage/TSM Customer Base; strong hardware and services x-sell• Excellent SVI opportunity• Quick Ramp-up, Time to Value, and Revenue (training requirements: 1-2 days Sales, 2-3 day Tech Sales, 3-4 day Config, Implementation and

Support)• IBM Cost Buster Solutions – includes data protection!

Demand Gen Web Assets

Demand Gen: Sales and Marketing GuidanceNew! Start using now: TSM Call Guide and Flex Asset for Virtual Environments Close the deal: 2Q Progression Toolkit for Tivoli Storage Business Partners

Key Link: Details and customer collateral on the Web; Go to the QRG

Global Play Owner: David Rice/John Foley Play Date: 3Q2011 Target: GB-LE & GB-MM* Industries: cross-industry

Business Area/Need: Service Management for IT + Business Continuity Primary Product Groups: Storage Management

Program Framework: ISM&S + MMPF* Smarter Planet: Smarter Business Infrastructure ISM&S Tactic Codes: 100H903D (Complete), 100J902D (Lite) WW SWG Tactic Codes MM: 108B301D (VAD: 108B302D)

* GB-MM product focus: TSM FastBack, TSM FastBack for Workstations; Upsell TSM, TSM for Virtual Environments, FastBack for Storwize V7000

Page 27: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

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Sales play: Sell the IBM Storage Software to customers they need to reduce the amount of data that needs to be backed up and managed. Also, convey how transformation of storage management practices in the data center, through data de-duplication, virtualization, discovery of devices and utilization, and high availability, can save time and money!

Top Takeaway: There are Entry Points that reach your market! Choose the entry point that addresses your customer’s biggest pain. “Protect Your Data” entry point is focus for Mid-Market.

Sales play: Sell the IBM Storage Software to customers they need to reduce the amount of data that needs to be backed up and managed. Also, convey how transformation of storage management practices in the data center, through data de-duplication, virtualization, discovery of devices and utilization, and high availability, can save time and money!

Top Takeaway: There are Entry Points that reach your market! Choose the entry point that addresses your customer’s biggest pain. “Protect Your Data” entry point is focus for Mid-Market.

Data Reduction and Storage Management TransformationData Reduction and Storage Management Transformation

Link to play: IBM Information Archive SEI Offering for STG Tivoli and ECM

Sales play: Sell IBM Information Archive to customers who need the ability to retain selected information, for specific time periods, in a secure environment with controlled access to help meet regulatory compliance requirements.

Top Takeaway: Reduce costs and complexity: Storing information in IA reduces the need for primary storage, which saves costs and improves application performance. IA provides a simple, powerful user interface for managing all the information stored in IA, which reduces complexity. Quick time to value and flexibility: IA can be implemented quickly and easily so clients can realize value quickly.

Sales play: Sell IBM Information Archive to customers who need the ability to retain selected information, for specific time periods, in a secure environment with controlled access to help meet regulatory compliance requirements.

Top Takeaway: Reduce costs and complexity: Storing information in IA reduces the need for primary storage, which saves costs and improves application performance. IA provides a simple, powerful user interface for managing all the information stored in IA, which reduces complexity. Quick time to value and flexibility: IA can be implemented quickly and easily so clients can realize value quickly.

IBM Information Archive SEI Offering for STG Tivoli and ECMIBM Information Archive SEI Offering for STG Tivoli and ECM

Additional Plays to Consider

Link to play: Data Reduction and Storage Management TransformationLink to play: Data Reduction and Storage Management Transformation

Page 28: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Summation

• Upgrade your TSM customers to Version 6

• Dramatic improvements from V5 and upgrade is FREE

• Use the call guide

• Look for customers who want terabyte vs. PVU pricing from TSM

• New capacity based pricing model with Unified Storage bundle

• Watch the education replay

• Look for customers deploying or wanting to deploy cloud

• By 2014 more than 50% of all new storage capacity will be deployed in a public cloud

• Sell TSM for Virtual Environments

• Upgrade TPC customers to TPC Standard Edition

• 35% decrease in price, 40% to 50% decrease in upgrade pricing

Page 29: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

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Resources and Contacts

Page 30: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Subscribe to Weekly Storage Sales Alerts

Subscribe: Donneitta Morrison at [email protected]

Page 31: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Storage Software Sales Resources

NOTE: View in screen show mode for hyper links

External Sales kits [PartnerWorld] Additional Resources that can help:

IBM Information Archive sales kitSales Play – Data Reduction and Storage Management Transformation

Replay: Tivoli Talk: TSM Suite for Unified Recovery

Replay: TSM for Virtual Environments

Tivoli Storage Manager FastBack for Workstations - Try and Buy

Tivoli Storage Manager FastBack – Try and Buy

Tivoli Knowledge Center

Storage Management Communities

Tivoli Top Ten Newsletter

Tivoli Talks Tivoli Talks

IBM SAN Volume Controller sales kit

IBM Tivoli Storage FlashCopy Manager sales kit

IBM Tivoli Storage Manager Family sales kit

IBM Tivoli Storage Manager FastBack sales kit

IBM Tivoli Storage Manager for Unified Recovery Sales Kit

IBM Tivoli Storage Productivity Center sales kit

IBM Comprehensive Data Protection Solution sales kit

Page 32: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM Corporation32

Storage Software Sales Resources

PartnerWorld Resources

Try and Buy IBM Tivoli Storage Manager FastBack for Workstations - Try and Buy

Try and Buy IBM Tivoli Storage Manager FastBack – Try and Buy

Sales PlayData Reduction and Storage Management Transformation

Additional Marketing Assets

Sales Play Application-aware Data Protection with FlashCopy Manager

Sales Play Next Generation Information Retention with IBM Information Archive

Sales Play Smarter Backup and Recovery with TSM

Partners Rewards Program

2011 PartnerRewards dollars are ready to be used now to drive demand for IBM Resellers and Solution Providers who sell IBM Power Systems, System x, System z and Storage. Submit your application now, the application deadline is 8/31/2011. For details see IBM Channel Communications Letter CC1101-012

Tivoli Knowledge Center

https://www-304.ibm.com/partnerworld/wps/pub/overview/B7007PW

Page 33: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM Corporation33

For more informationLinks active in slideshow mode

Solution Area Web Pages

Storage Management Solutions

Unified Recovery Management

Backup and Recovery Solutions

Remote Office Data Protection

Data Reduction Solutions

Storage Management in Cloud

IBM Cloud Computing

IBM Smart Business Storage Cloud

Product Web Pages

Tivoli Storage Manager

Tivoli Storage Manager FastBack

TSM for Virtual Environments

Tivoli Storage FlashCopy Manager

Tivoli Storage Productivity Center

IBM Information Archive

SAN Volume Controller

IBM Storage Blog

More Information

Tivoli Storage Manager Suite for Unified Recovery

Page 34: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM Corporation34

For more informationLinks active in slideshow mode

More Information

Whitepapers www PWEffective Storage Management for Cloud Computing LINK LINK

Leverage the IBM Tivoli advantages in storage management LINK LINK

Advanced Data Recovery for Mid-Sized Companies LINK LINK

Managing Virtualized Storage Environments with TPC LINK LINK

Migrate to IBM Tivoli Storage Manager easily and confidently LINK LINK

Reduce your data storage footprint and tame the information explosion LINK LINK

Simplify Remote Office Data Recovery LINK LINK

Maximize the availability of health data while minimizing storage costs LINK LINK

Flash Demos / VideosTivoli Storage Manager LINK

Tivoli Storage Manager FastBack LINK

Tivoli Storage FlashCopy Manager LINK

Data Reduction LINK

Page 35: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

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For more informationLinks active in slideshow mode

More Information

Product Brochures www PWTivoli Storage Manager LINK LINK

Tivoli Storage Manager for Virtual Environments LINK LINK

Tivoli Storage Manager FastBack LINK LINK

IBM FastBack for Storwize V7000 LINK LINK

Tivoli Storage FlashCopy Manager LINK LINK

Tivoli Storage Manager FastBack for Workstations LINK LINK

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© 2011 IBM CorporationIBM Internal and Business Partner Use Only

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Key Contacts

TSM / FastBack / Flash Copy Manager

TPC SVCInformation

Archive

Product Manager Tom O'Brien [email protected]

Mike Griese [email protected]

Jason [email protected]

Manuel Avalos [email protected]

Marketing Manager Rich Vining: [email protected]

Amalore [email protected]

Chris [email protected]

Vanessa Vera [email protected]

Sales Enablement Lead

Jarrett [email protected]

Fredderick (Phread) Cichowski [email protected]

Scott [email protected]

Scott [email protected]

WW Channel Sales Leader – Tivoli Storage

John R. Foley [email protected]

WW SWG Business Partner Marketing, Tivoli Storage Software

David [email protected]

Page 37: © 2010 IBM Corporation Tivoli 2nd Half Business Partner Guidance Storage Presentation Developer: John Foley, WW Channel Sales Leader, Tivoli Storage August

© 2011 IBM CorporationIBM Internal and Business Partner Use Only

37

Key Contacts

Sales Enablement Tools & Resources

• Rene FergusonTivoli WW Business Partner Sales [email protected]

• Sonia KobdishTivoli WW Business Partner Sales [email protected]

Technical Enablement Tools & Resources

• Sarah Cambridge Tivoli WW Business Partner Technical Enablement [email protected]

• Marti Lombardi Tivoli WW Business Partner Technical [email protected]

• Regenia Sanders Tivoli WW Business Partner Technical Enablementsandersr@us,ibm.com