英三 1

29th Apr. 2014

*A Need for Censorship in Advertising

*Summary

*Most people admit that what we see in the media affects the way we think and act, and most agree the media has a negative effect on children. Violence in television programs and movies is said to stimulate violent behavior in children.

*Summary

*Politicians called for new laws to regulate entertainment industries. But it is not easy to create such laws. The US Constitution guarantees freedom of the press and freedom of speech.

*Summary

*It has always been difficult to balance the power of laws against the freedoms of individuals and companies; so rather than create new laws, the entertainment industry was told to regulate itself.

*Summary

*People claimed that some ads were not true and also that children should not be exposed to ads for cigarettes and alcohol. So the national advertising community devised a plan to avoid possible censorship by the government.

*Summary

*Advertisers agreed to set up a new agency, called the National Advertising Review (NARC). NARC’s official purpose is to maintain standards of truth, accuracy, morality, and social responsibility in advertising.

*Summary

*The National Advertising Division (NAD) is like a police force, investigating complaints of false advertising and then working with the advertiser to correct a false ad.

*Summary

*The other branch is the National Advertising Review Board (NARB). It reviews cases in which the NAD and advertisers cannot agree.

*Summary

*The NARC is run by various national advertising associations. This type of self-regulation avoids the problems of government censorship.

*Summary

*Television stations all have departments for reviewing ads before the ads are allowed to be shown on the air. This is true for radio stations as well.

*Summary

*In fact, some publications even go so far as to test every advertised product to make sure the claims in the ads are true.

*Summary

*The third level of regulation exist with the advertisers themselves. Most advertisers rely on market research to verify the claims made in advertisements.

*Summary

*All of the above levels of self-regulation have created a fairly reliable system for maintaining a high standard of advertising in the United States.

*Summary

*It [the advertising industry] has the best self-regulatory system of any industry in the United States.

*True or False

*____ NARC and NAD are part of NARB.

*____ NARB investigates complaints of false advertising.

*____ A third level of regulation exists with the advertisers themselves.

F

F

T

*True or False

*____ Advertisers agreed to set up a new agency, called the National Advertising Review Council (NARC).

*____ The US Constitution guarantees regulation and censorship.

T

F

*True or False

*____ The main function of the NARB is reviewing cases.

*____ NARC is like a police force, investigating complaints of false advertising and then working with the advertiser to correct a false ad.

T

F

*True or False

*____ The NARC is run by various national advertising associations. This type of self-regulation avoids the problems of government censorship.

*____ Television stations all have departments for reviewing ads before the ads are allowed to be shown on the air.

T

F