b2b sales and marketing trends 2014
DESCRIPTION
In the rapidly evolving B2B arena, knowing the key trends can help you refine, adjust or enhance your strategy. For B2B sales and marketing professionals who want to improve their practice and results, one of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve. With that in mind, here are five key trends that can contribute to your success in 2014.TRANSCRIPT
Enhance Your Strategy
In the rapidly evolving B2B arena, knowing the key trends can help
you refine, adjust, or enhance your strategy.
Reflect on Progress
One of the best things about the end of the year holidays is using
some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and
improve.
Trend 1: Content
Increased importance of content marketing –
Google’s recent Panda, Hummingbird, and Penguin rollouts have changed the keyword game.
Keyword driven SEO shops are rebranding themselves as content experts.
Search is based on high-quality content with more relevant copy than keyword packing.
Trend 2: Visual Storytelling
Multimedia and Visual Storytelling –
Start thinking like publishers – Tell a story.
Use pictures and other visual media to illustrate your story.
Pictures, videos, SlideShare presentations, and infographics are great ways to capture your audience’s attention.
Trend 3: Disintermediation
Disintermediation of the field sales force –
The selling process is giving way to the buying process.
Today’s reps do not engage with the buyer until much later in the sales cycle – after the buyer has sifted through and done hard comparisons.
This is why online content is a critical factor.
Trend 4: Mobile
Mobile Friendly Content –
Major search engine optimization is a good start, but go the mobile mile to keep customers.
More and more will access your site via mobile devices – you often only get one shot.
This design is rapidly moving from a the “nice to have” to the “must have” category.
Trend 5: Sales Response
Sales response time is crucial –
The internet has sharpened the human desire for immediate gratification.
The future belongs to the quick and nimble.
Research shows that delaying a follow-up call by a few hours can have a negative impact on your close rate.
Major Trends
These are the major trends that are shifting how we
deliver results for our clients – while it is a good starter list –
your perspective may be different.
View the full article here
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